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According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , displayadvertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. When a publisher puts ad space up for sale, advertisers make offers to buy this space.
So it’s no surprise that the rise of digital media has led to the boom of digital advertising. In contrast to traditional media, digital (or online) media is all media that is encoded and can be viewed, distributed, or stored on digital electronic devices. What Is Digital Media?
So it’s no surprise that the rise of digital media has led to the boom of digital advertising. In contrast to traditional media, digital (or online) media is all media that is encoded and can be viewed, distributed, or stored on digital electronic devices. What Is Digital Media?
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