Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. When a publisher puts ad space up for sale, advertisers make offers to buy this space.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Brid.tv

SEPTEMBER 30, 2022

With contextual video advertising , the ads that show up on your website or app will match the rest of the content. For example, if your content revolves around pets, your visitors will likely see ads for pet stores, pet food, and other pet-related products and services. Pre-Roll Ad Best Practices for Advertisers.

Video Ads 94

Video Ads Conversion Rate Fill rate Ad network 94

Single Grain

JULY 17, 2023

Supply-Side Platform (SSP) Publishers use a supply-side platform to manage and sell their ad inventory. The SSP enables publishers to make their available ad space accessible to potential advertisers through ad exchanges for an increased audience base.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Smart-Hub

AUGUST 23, 2023

To attract new subscribers, The Economist embraced programmatic advertising and launched a campaign designed to grab the attention of readers – the campaign is now among the most successful programmatic display advertising examples. Results The results of O2’s programmatic advertising campaign were impressive.

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

Ad Beat

JANUARY 1, 2020

On the contrary, print ads, for example, can charge as much as $100 for a thousand impressions. The rapid increase in the number of mobile apps and the swift growth of mobile audience on traditional websites has resulted in an abundance of mobile ad inventory on the market.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

Single Grain

JULY 18, 2023

So whether you’re a marketer, advertiser or simply curious about the digital advertising landscape, this programmatic advertising guide will equip you with the knowledge to navigate and leverage the power of programmatic advertising effectively. Work With Us What Is Programmatic Advertising?

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52