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Contrary to RTB, the advertiser using a PMP knows which websites their ads are being served on, allowing them to measure the accurate ROI of their ads. The advertiser is given a sneak peek of the publisher’s adinventory and is not bound to make any purchase. ahead of time.
But 100% growth is intriguing, and we believe a significant part was driven by Spotify allowing political ads for the midterms (it did not allow this in 2020). As digital audio and broadcast radio adinventory become available via programmatic channels, this category could be poised for growth in 2024.
More Competition Means Higher CPC Rates The obvious drawback with popular advertising platforms is that they’re, well, popular. Most PPC platforms use auction bidding systems to price their adinventory. 9) AdRoll AdRoll is an advertising platform that offers retargeting and multi-device displayadvertising services.
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