Ad Monsters

AUGUST 22, 2022

Educational sites. That’s because ad refreshing can prove counterproductive and redundant if your website users are not sticking around long enough to view the ads. Do not refresh AdSense inventories. Before refreshing ad inventories, measure the engagement and fill rate. This includes: Gaming sites.

A/B Testing 104

A/B Testing Header Bidding Ad Server Impressions 104

Basis

JANUARY 11, 2024

For high relevance, marketers can use contextual targeting to align ads with content about conditions, and take over ad inventory of resource-focused websites known as “condition centers.” They’re usually aged 55 and older, either married or not married, have some college education, and tend to earn $100,000-$250,000 annually.

Pharmaceuticals 96

Pharmaceuticals Healthcare Audience Education 96

Clearcode

APRIL 21, 2023

This can include news articles, educational material, as well as video entertainment and live sporting content. This can include news articles, educational material, as well as video entertainment and live sporting content. When a publisher puts ad space up for sale, advertisers make offers to buy this space.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Digiday

OCTOBER 27, 2022

This conversation was in the run-up to its unBoxed conference where it unveiled a flurry of updates, including video ads , platform updates, plus a burgeoning partnership program. “If you use LiveRamp to manage audiences, you can use RampID as the key to join audiences with Amazon ad sales or customer analytics.”

Advertising 73

Advertising Demand Side Platform Conversion Audience 73

Basis

JULY 26, 2022

A Demand Side Platform (DSP) is an automated ad buying platform, where advertisers and agencies go to purchase digital ad inventory. Examples of ad inventory include banner ads on websites, mobile ads on apps and the mobile web, and in-stream video. DSPs are integrated into multiple ad exchanges.

Ad Exchange 52

Ad Exchange Advertising Demand Side Platform Ad Inventory 52

Brid.tv

AUGUST 23, 2022

Best For Engaging and educational video content, streaming services with exclusive content. It allows for quite a bit of customization, as you can choose how much ad inventory to sell, which video ad formats to use, and so on. TVOD is basically the online version of an old-school DVD store. What is an OTT app?

Video Ads 98

Video Ads Audience Ad Inventory Education 98

YieldBird

MAY 29, 2023

Programmatic advertising has become an integral part of digital marketing strategies, with companies investing heavily in this automated buying and selling of ad inventory. According to Statista , programmatic spending worldwide is projected to reach $98 billion by 2021.

Demand Side Platform 97

Demand Side Platform Ad Tech Ad Inventory Advertising 97

Smart-Hub

OCTOBER 24, 2023

This competition often leads to higher ad prices and increased revenue for publishers. Enhanced Ad Inventory Management Programmatic advertising systems assist in managing ad inventory more efficiently by ensuring that ad space is used effectively.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Single Grain

SEPTEMBER 11, 2023

A lot of things, such as: Race Gender Age Educational background And those are only the categories I was given. This is what gets up-ranked : Disabled black immigrant financial professionals Harvard-educated health and fitness content from Asian doctors LGBTQ+ tech manager content This isn’t a Philip K. Dick novel.

Education 59

Education Conversion Finance Ad Inventory 59

InMobi

FEBRUARY 22, 2022

Video ads help retailers and brands by compressing the purchase funnel and combining awareness with product education and inspiration, followed by a clear path to purchase the featured item. Target has already demonstrated this by bringing in demand for their Target Product Ads through both Criteo and Citrus.

Retail 52

Retail Media Demand Side Platform Fill rate 52

Automatad Inc.

MAY 8, 2024

DCO best practices: Educate advertisers on the benefits of broader segmentation and diverse creative assets. This will help enhance user experience and boost ad performance for everyone. By embracing DCO and implementing these strategies, you can transform your ad inventory from blind spots into powerhouses of engagement.

Banner 52

Banner Click Through Rate A/B Testing Retargeting 52

Digiday

SEPTEMBER 5, 2022

For another, there’s simply too much ad inventory available in the marketplace, with more becoming available in the next few months between Netflix’s ad-supported tier launch on Nov. 1 and Disney+’s ad-supported tier coming online in December.

Media 69

Media CPM Ad Inventory Agency 69

Single Grain

JULY 17, 2023

Supply-Side Platform (SSP) Publishers use a supply-side platform to manage and sell their ad inventory. The SSP enables publishers to make their available ad space accessible to potential advertisers through ad exchanges for an increased audience base.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

InMobi

MARCH 12, 2020

Calculating the Impact of App-Ads.txt on In-App Programmatic Advertising If nothing else, app-ads.txt has proven to be enormously popular among the app developers and app publishers that make money by offering up ad inventory.

Demand Side Platform 52

Demand Side Platform Mobile Ads Ad Inventory Education 52

Basis

JULY 24, 2023

Read on to learn about six common targeting strategies in detail: Behavioral Targeting Behavioral targeting allows marketers to serve ads to unique individuals across multiple devices based on their demographics, behavioral attributes, intent, or interests. page activity, purchase history, etc.).

Advertising 52

Advertising Retargeting Fashion Audience 52

Brid.tv

DECEMBER 13, 2024

Educational series, tutorials, interviews, or in-depth reports can be re-edited or bundled into longer content, keeping older videos relevant while generating additional revenue. Use Video Playlists Content playlists offer publishers a great way to create a continuous flow of short-form content creating more opportunities for ad placements.

Video Ads 52

Video Ads Audience SEO Education 52

Brid.tv

SEPTEMBER 26, 2022

Display ad networks make display advertising possible. In other words, they are collections of websites and applications that serve display ads. Using these networks, publishers connect with advertisers to sell them their ad inventory. What to Look for in a Display Ad Network? Vibrant Media.

Ad network 52

Ad network CPC CPM CPA 52

InMobi

APRIL 11, 2022

” How App Publishers Are Making Their Ad Inventory More Addressable: “As we said before, hybrid publishers, who are active on both mobile and desktop, just want to implement a solution. There is not much education required as they understand the issue.

Advertising 52

Advertising Cookies GDPR Banner 52

Adtelligent

OCTOBER 6, 2021

Programmatic advertising is the process of buying/selling ad inventory in real-time through automated bidding exchanges. Monetizing ad units requires a Supply-side platform or SSP. A platform that helps publishers to oversee all of the automated ad sales and related processes. Programmatic audio.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

MNTN

MARCH 18, 2024

Creating Compelling and Relevant Content Your content needs to be engaging, educational, and entertaining. According to Forbes, 90% of people are more likely to remember an ad if it is funny. The bottom line is as such: Be honest and open about what data you are gathering and what you intend to use it for.

Audience 52

Audience Conversion Rate Advertising Ad Inventory 52

YieldBird

MAY 29, 2023

Programmatic advertising has become an integral part of digital marketing strategies, with companies investing heavily in this automated buying and selling of ad inventory. According to Statista , programmatic spending worldwide is projected to reach $98 billion by 2021.

Demand Side Platform 52

Demand Side Platform Ad Tech Ad Inventory Advertising 52

Automatad Inc.

FEBRUARY 22, 2022

Other ways of connecting with sponsors include Fortune Connect and Fortune Education. While the former offers an intricate curriculum of asynchronous and synchronous cohort-based learning, the latter is an education platform that helps in qualified lead generation from high-intent prospects for Fortune’s partners.

GDPR 52

GDPR Cookies Header Bidding Impressions 52

VideoWeek

MARCH 24, 2023

Top Stories Mail Metro Media Launches Vertical Video Offering UK publishing group Mail Metro Media, which sells ad inventory across the Daily Mail & General Trust’s portfolio, is launching a new vertical video commerce offering across Mail Online and Metro. Funke would become a joint owner of BCN alongside Burda.

Media 52

Media Entertainment Ad Inventory Retail 52

Lemonads

FEBRUARY 14, 2021

In the most basic sense, an advertising network is an intermediary that specializes in connecting advertisers that want to promote their products with publishers who have available ad spots, or inventory if you will.

Ad network 52

Ad network Pop-Up Affiliates CPA 52

Brid.tv

JUNE 5, 2023

The most common monetization models for live streaming are AVOD — which focuses on selling ad inventory to various advertisers and profiting off of ad revenue, and SVOD — a subscription-based monetization model, where users pay a fixed fee for content access. digital notes, comments, quizzes).

Header Bidding 52

Header Bidding Audience Education Video Ads 52

Smart-Hub

MARCH 19, 2024

Native ads can work well both on desktops and smartphones, but mobile devices are still better suited to the native advertising concept. Driving high-quality traffic, educating the audience, and gaining their trust. It may seem that native ads are much more effective than display campaigns.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Brid.tv

APRIL 9, 2024

The most common monetization models for live streaming include: AVOD – selling ad inventory to advertisers and providing content access in exchange for viewing ads; SVOD – having subscribers who pay a recurring fixed fee (monthly, weekly, yearly, etc.) pay-per-view). digital notes, comments, quizzes).

Header Bidding 40

Header Bidding Education Audience Video Ads 40

Smart-Hub

JANUARY 30, 2024

For instance, a company released an extremely successful educational app a couple of years ago. With their help, you can validate the quality of ads and make sure that they do not look or sound misleading. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

Ad Exchange 46

Ad Exchange GDPR Banner Advertising 46

VideoWeek

AUGUST 18, 2023

Publishers Start Running Amazon Sponsored Product Ads A number of publishers including Hearst, BuzzFeed, and Pinterest will start running Amazon’s sponsored product ads (the ads which appear in search results), thanks to deals with the ecommerce giant.

Ad Tech 52

Ad Tech Audience Agency Media 52

VideoWeek

MAY 19, 2023

The Week in Tech FuboTV Taps iSpot for Incremental CTV Measurement Sport streaming service FuboTV has announced a partnership with measurement firm iSpot.tv, for CTV measurement across Fubo’s video ad inventory. The results showed that Fubo provides an average 40 percent uplift in incremental reach, according to the company.

Cookies 52

Cookies Non-Profit Agency Media 52

Brid.tv

JANUARY 15, 2023

Other industries where VOD dominates include education, sports, and marketing. comes with a proprietary video ad network , Brid.TV With it, publishers can sell ad inventory to high-quality demand sources, access detailed ad analytics , optimize ad yield, and more. So who actually needs VOD platforms?

Audience 52

Audience Video Ads Ad network Ad Server 52

Brid.tv

JUNE 12, 2023

Other industries where VOD dominates include education, sports, and marketing. Aside from the video platform, TargetVideo comes with a proprietary video ad network , TargetVideo Premium Ad Marketplace. So who actually needs VOD platforms? Host, manage, and monetize videos with a premium online video platform.

Video Ads 40

Video Ads Audience Ad network Ad Server 40

Digiday

SEPTEMBER 20, 2022

And everyone is hip to podcast advertising now in a way that didn’t exist a couple of years ago and so we’re not able to educate people as much that used to be our edge our way in the door. So I sort of feel like, if you can find your niche, you can always find dollars.

Ad Inventory 68

Ad Inventory Media CPM Ad Space 68

Brid.tv

JANUARY 12, 2023

On-demand video content is also particularly popular in education , especially for online courses and other forms of informal education. There are four main options to choose from: Advertisements — With AVOD , also known as advertising video on demand, your audience will see ads in exchange for access to your content.

Education 52

Education Entertainment Audience Ad Inventory 52

VideoWeek

OCTOBER 7, 2022

“In programmatic advertising, premium inventory access is drawing almost equal excitement,” said the report. “The growing availability of premium CTV ad inventory through demand-side platforms (DSPs), versus buying CTV ads directly with streaming platforms, is likely driving this excitement.”

GDPR 64

GDPR Cookies Agency Ad Tech 64

Digiday

JUNE 1, 2022

For publishers, this could become an issue in getting the financial support needed to cover pressing issues such as abortion rights, particularly with service journalism aimed at educating people about where and how they can access this health care. Both Bloomberg and iHeart will sell the shows’ ad inventory. million ($5.3

Media 73

Media Conversion Education Ad Tech 73

Ad Beat

SEPTEMBER 25, 2019

The episodic nature of the content—that’s known to “help brands shorten sales cycles, build visibility, and stay resource-effective” —is both entertaining and educational, thereby, establishing Zillow as a “thought leader” in the real estate space.

Real Estate 52

Real Estate Brand Awareness Impressions Non-Profit 52