Best Buy and CNET Are Combining Their Ad Inventory
Adweek
APRIL 25, 2024
Consumer electronics retailer Best Buy and digital publisher CNET are teaming up to create a new retail media model, the companies said Thursday.
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Amid political ad blitz, brands can hack the media landscape by Optimove
Martech
SEPTEMBER 18, 2024
Politics driving up costs and limiting ad inventory As the election cycle intensifies, political campaigns are increasingly dominating both traditional and digital media spaces. This dominance is driving up costs and limiting ad inventory, especially in key battleground states.
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Programmatic Advertising: What Is It and How Does It Work?
MNTN
MARCH 19, 2024
The key difference between the two is that display ads are the format of the ad, while programmatic advertising is a method of buying those ads. Programmatic advertising is simply a subset of digital advertising that automates the decision-making process of ad placement. Are Facebook Ads Programmatic?
Omnicom Media Group and Albertsons partner on targeting and measuring CTV using The Trade Desk inventory
Digiday
JANUARY 4, 2023
As if to prove commerce media will play a more central role than ever before in the media investment strategies of marketers, Omnicom Media Group (OMG) will announce at the Consumer Electronics Show in Las Vegas an exclusive partnership it struck with Albertsons Media Collective, Digiday has learned.
How Publishers Can Make More Money With AdTech
Clearcode
APRIL 21, 2023
Header Bidding Header bidding (HB) is a process whereby publishers make their ad inventory available to advertisers before their ad server selects which ad to display. When a publisher puts ad space up for sale, advertisers make offers to buy this space.
Online Media vs. Traditional Media — Which Is Superior?
Brid.tv
APRIL 11, 2024
In contrast to traditional media, digital (or online) media is all media that is encoded and can be viewed, distributed, or stored on digital electronic devices. So it’s no surprise that the rise of digital media has led to the boom of digital advertising. What Is Digital Media?
Online Media vs. Traditional Media — Which Is Superior?
Brid.tv
MAY 26, 2023
In contrast to traditional media, digital (or online) media is all media that is encoded and can be viewed, distributed, or stored on digital electronic devices. So it’s no surprise that the rise of digital media has led to the boom of digital advertising. What Is Digital Media?
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