Clearcode

OCTOBER 18, 2022

Activision Blizzard offers platforms with the most epic interactive gaming and entertainment experiences to bring people together with purpose and belonging. Founded: 2008 Headquarters: Santa Monica, US Specialties: Video Games, Entertainment, Consumer Products, Media, Film and TV, Gaming, and Production. Activision Blizzard.

Advertising 93

Advertising Entertainment Fashion Ad Inventory 93

Martech

OCTOBER 22, 2021

He wanted to increase video ad revenue by taking full control of Jagran’s video ad serving infrastructure. . Jagran runs and manages premium sites for news and current events, entertainment and education. Jagran partnered with Aniview, a video ad player solution, to manage their AdOps needs internally.

Video Ads 104

Video Ads Ad Server Media Ad network 104

Digiday

JULY 29, 2022

Audiences are no longer split between different types of entertainment; instead, modern consumers are constantly searching for new content across platforms and formats. Increased ad inventory isn’t the only reason why gaming could play a critical role in Netflix’s future.

Entertainment 83

Entertainment Ad Inventory Impressions Audience 83

MNTN

NOVEMBER 26, 2024

These handy tools have become an essential part of modern home entertainment. Nvidia Shield TV Nvidia Shield TV is a powerful streaming device designed for both entertainment and gaming. MNTN Performance TV is a leading CTV advertising platform that grants brands access to premium ad inventory from 150+ blue-chip streaming networks.

Entertainment 52

Entertainment Manufacturing Ad Inventory Advertising 52

VideoWeek

MARCH 26, 2025

Our brand safety partners add value not just by ensuring compliance with ad regulations and industry standards, but also through their technology that detects and prevents ad fraud, enhancing the quality of our ad inventory and driving higher ROI for our advertisers.

Education 59

Education Cookies Ad Tech Media 59

TechCrunch Ads

JULY 12, 2022

The news comes in advance of Disney’s launch of an ad-supported tier for its flagship service, Disney+ , which would likely be another such target of such a deal. The Trade Desk develops advertising automation tools and manages an ad network that couples online publishers with brands.

Ad Server 72

Ad Server Ad Inventory Ad Tech Audience 72

Digiday

SEPTEMBER 29, 2022

The New York Times is leveraging the growing popularity of its gaming vertical to drive subscriptions and create new opportunities for brand partnerships and ad inventory. The Times’ increased focus on gaming reflects the company’s understanding of the changing media market.

Ad Inventory 71

Ad Inventory Entertainment Audience Media 71

MNTN

MARCH 1, 2024

Despite its strong 2023, the media and entertainment company’s revenue also declined by 9% in Q4. This week, Walmart announced it will acquire entertainment company Vizio for $2.3 The primary reason for the acquisition is to boost Walmart’s ad business. It’s not all sunshine and roses for WBD at the moment though.

Entertainment 105

Entertainment Ad Inventory Advertising Audience 105

MNTN

MARCH 16, 2023

This past weekend marked one of the biggest nights of the year for the entertainment industry, the Academy Awards. The Academy Awards Boasted Increased Viewership and an Ad Inventory Sellout Despite not being available on streaming, the Oscars still drove notable viewership.

Ad Inventory 98

Ad Inventory Audience Entertainment Advertising 98

MNTN

DECEMBER 15, 2022

While Google rushed to sort out their tech difficulties, a new source for impressions debuted as Disney+ officially unveiled their ad-supported tier. Connected TV continues to expand its ad offerings as premium channels, Netflix and Disney+ included, create ad inventory within their top-rated and award-nominated shows.

Impressions 98

Impressions Ad Exchange Ad Inventory Ad Space 98

VideoWeek

MARCH 25, 2025

Keith Bedford, General Manager EMEA at Wurl, believes there’s a place for short-form more broadly in streaming, both as a new source of ad inventory, and as a way to help solve some of the discoverability issues facing sell-side players in CTV and free ad-supported streaming TV (FAST). Is it sports, is it entertainment?

Fill rate 52

Fill rate Ad Inventory Marketing Advertising 52

Monetize More

APRIL 18, 2023

You may consider the following: – On a desktop device, you can place a maximum of 4-5 ad units such as the header, sidebar top, in-content, a sidebar sticky, and a footer ad unit for a lengthy post like science/education and novel websites. Advertisers will not invest in placements with poor viewability, either.

Viewability 94

Viewability Ad Ops Ad Inventory Education 94

VideoWeek

MAY 21, 2024

TiVo, a tech company which runs an independent smart TV operating system alongside its own free ad-supported streaming TV (FAST) channels, today announced the launch of TiVo One, a new cross-screen ad platform which will let advertisers buy inventory across the various endpoints which TiVo has access too.

Media 52

Media Entertainment Ad Inventory Advertising 52

MNTN

AUGUST 17, 2022

The addition of ad-tiers allows them general access to two of the largest streaming audiences, helping them expand their reach and access to premium ad inventory. Despite this backlash to the news, many streamers have admitted that when the time comes they will be willing to watch ads for a price reduction.

Entertainment 98

Entertainment Ad Inventory Advertising Audience 98

Digiday

JANUARY 22, 2023

Underpinning Disney’s streaming ad tech expansion is the Disney Ad Server, which stems from the company taking full control of Hulu and its ad server in 2019. Disney’s ad server already powers 100% of Hulu’s and Disney+’s ad platforms in the U.S.,

Ad Targeting 85

Ad Targeting Ad Server Geo targeting Ad Tech 85

Monetize More

DECEMBER 29, 2022

For instance, you might notice later that skippable ad insertions are fetching lower CPMs (let’s say around $9.99). They yield remarkably greater engagement and hence net similar revenues for the ad inventory. Try going for the former alternative if you want to develop a devoted and active community of consumers.

Video Ads 97

Video Ads Pop-Up Conversion Rate Affiliates 97

Digiday

OCTOBER 10, 2022

The DMV newsletter will include content from the Metro desk, as well as other stories for a local audience, such as sports, lifestyle and entertainment articles. Ad inventory for The 7 DMV will mirror the units available in the flagship newsletter, which tends to include a presenting sponsor and one to two ads.

Viewability 74

Viewability Ad Inventory Audience Entertainment 74

Clearcode

APRIL 21, 2023

This can include news articles, educational material, as well as video entertainment and live sporting content. This can include news articles, educational material, as well as video entertainment and live sporting content. When a publisher puts ad space up for sale, advertisers make offers to buy this space.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Digiday

FEBRUARY 13, 2023

” To play using these mods, players must navigate through Overwolf’s launcher application, which the company has leveraged as ad inventory for brands such as Procter & Gamble and Hulu.

Pop-Up 69

Pop-Up Banner Ad Inventory Entertainment 69

Martech Series

OCTOBER 31, 2022

Publishers using Taboola Header Bidding generate incremental revenue from existing display ads inventory and to date, top publishers McClatchy, Ströer, iMedia and many others are already live. Publishers benefit from Taboola Header Bidding by driving significantly more monetization with their existing display ad units.

Header Bidding 52

Header Bidding Ad Inventory Native Advertising Finance 52

Monetize More

MAY 16, 2023

While Disney Plus initially launched as an ad-free platform, the introduction of ads is expected to generate additional revenue streams and help offset the costs of producing high-quality content. The acquisition of other major entertainment companies, such as 21st Century Fox, has further solidified its position.

Ad Inventory 52

Ad Inventory Entertainment Audience Advertising 52

Brid.tv

DECEMBER 20, 2022

App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue. In-app advertising is especially popular in gaming apps, social media apps, and entertainment and streaming apps. Monetize your video ad inventory with a reliable video ad provider. Native Ads.

Advertising 75

Advertising CPM Mobile Ads CPC 75

InMobi

APRIL 20, 2021

Sudhanshu Saxena, Director, Supply and DSP Partnerships, SEA, InMobi, adds, “iQiyi International has a diverse consumer base comprising of a wide range of female users, of which a majority are young audiences aged between 18 to 35.

Fill rate 52

Fill rate Rich Media Banner Ad Inventory 52

Martech Series

OCTOBER 3, 2022

saw better than average performance on campaigns transacted through FuboTV’s ad inventory. Cost per action (CPA) was reduced by 9%, conversion rate was 25% stronger and return on ad spend (ROAS) improved by 14% when compared to overall average campaign performance.

Advertising 71

Advertising CPA Conversion Rate Impressions 71

VideoWeek

FEBRUARY 29, 2024

Paramount’s quarterly revenues slid by 6 percent YoY (in line with WBD’s 7 percent drop), pulled down by a 15 percent slump in linear ad revenues. But Paramount CEO Bob Bakish pointed to an optimistic scatter market, that is ad inventory not purchased at the Upfronts but closer to the air date.

Shipping 59

Shipping Ad Inventory Entertainment Media 59

Martech Series

SEPTEMBER 13, 2022

On the receiving end of the majority of these ad fraud attacks are companies in the mobile gaming industry. This number is followed closely by entertainment and e-commerce apps at 32.46% and 36.64%, respectively. Early signs of ad fraud on your ad campaigns.

CPA 64

CPA Affiliates Conversion Retargeting 64

MNTN

NOVEMBER 26, 2024

These handy tools have become an essential part of modern home entertainment. Nvidia Shield TV Nvidia Shield TV is a powerful streaming device designed for both entertainment and gaming. MNTN Performance TV is a leading CTV advertising platform that grants brands access to premium ad inventory from 150+ blue-chip streaming networks.

Entertainment 52

Entertainment Manufacturing Ad Inventory Advertising 52

Digiday

MARCH 15, 2023

Every brand of a certain scale will advertise on TV; they don’t try and build their own entertainment content, necessarily,” he said. Digiday: Roblox’s decision to crack down on third-party advertising networks is a blow to the in-game advertising industry, which already struggles from its lack of premium inventory.

Ad Inventory 68

Ad Inventory Ad network Entertainment Advertising 68

Digiday

FEBRUARY 2, 2023

If they’re going opportunistically, they can create their experiences — like their website, their app or curbside pickup —- and use a partner to augment that and offer ad inventory. But if it’s strategic, their ad business needs to be integrated and at the table from the first conversation.

Retail 67

Retail Media Retargeting Ad Inventory 67

Digiday

SEPTEMBER 5, 2022

For another, there’s simply too much ad inventory available in the marketplace, with more becoming available in the next few months between Netflix’s ad-supported tier launch on Nov. 1 and Disney+’s ad-supported tier coming online in December. In H1 2022, MediaRadar reported combined spending of more than $4.7

Media 68

Media CPM Ad Inventory Agency 68

Basis

NOVEMBER 2, 2022

It allows advertisers to access advertising inventory within on-demand content and to target ads to specific households and demographic groups. Ad-supported video-on-demand describes streaming and other on-demand services that offer ad inventory to media buyers. app store (Apple, Google Play, etc.),

Advertising 96

Advertising Viewability Demand Side Platform Video Ads 96

InMobi

JULY 15, 2016

Its ubiquitous presence in almost every waking moment of our day has made us enthralled fans of this small powerhouse of information, entertainment and utility. With so much time being spent in the feed environment, investing in native ads is a foregone conclusion. The mobile device is an indispensable screen in a consumer’s life.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

MNTN

NOVEMBER 22, 2024

The ad creatively showcased MNTN’s capabilities while keeping viewers entertained. Volvo Introduces the Ambience Volvo took viewers on a journey into its vehicle’s luxurious interior in a CTV ad campaign. Our intuitive interface simplifies setting up and running CTV ad campaigns. YouTube Link 2.

Advertising 52

Advertising Finance Ad Inventory Audience 52

Digiday

JANUARY 31, 2023

Granted, Snapchat’s ad prices are not extortionate in the current wave of media inflation. For instance, in the third quarter, the cost to buy 1,000 impressions of ad inventory on Snapchat was 30% compared to Meta for the average advertiser, per agency Tinuiti.

Advertising 69

Advertising Impressions Agency Banner 69

InMobi

MAY 21, 2019

In 2022, less than 25 percent of all ad spending will be devoted to TV, while close to 48 percent will go towards mobile. Entertainment, travel and productivity apps are commonly uninstalled after a month, while social media, gaming and finance apps tend to stay on phones for longer. in Q1 2018.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

VideoWeek

SEPTEMBER 27, 2024

IAS Expands Misinformation Reporting to YouTube Content Integral Ad Science (IAS), a media measurement and optimisation company, has expanded its misinformation brand safety and suitability reporting to YouTube. IAS will identify content as misinformation for advertisers running campaigns across YouTube ad inventory.

Retail 98

Retail Marketing Audience Media 98

InMobi

AUGUST 9, 2017

Mobile remarketing is an important lever in building customer loyalty and lifetime value for a wide range of performance marketers and app developers including, but not limited to - retail, gaming, on-demand services such as taxi, entertainment and travel verticals.

Retargeting 52

Retargeting Ad network Retail Cookies 52