VideoWeek

MARCH 25, 2025

Keith Bedford, General Manager EMEA at Wurl, believes there’s a place for short-form more broadly in streaming, both as a new source of ad inventory, and as a way to help solve some of the discoverability issues facing sell-side players in CTV and free ad-supported streaming TV (FAST). Is it sports, is it entertainment?

Fill rate 52

Fill rate Ad Inventory Marketing Advertising 52

Clearcode

APRIL 21, 2023

This can include news articles, educational material, as well as video entertainment and live sporting content. This can include news articles, educational material, as well as video entertainment and live sporting content. When a publisher puts ad space up for sale, advertisers make offers to buy this space.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

InMobi

APRIL 20, 2021

With the platform’s best-in-class platform capabilities and a wide portfolio of top-class global advertisers, the publisher has seen 2X growth in ad revenues in just six months, and 83% fill rates on banner ads and 90% on interstitial ads.

Fill rate 52

Fill rate Rich Media Banner Ad Inventory 52

Brid.tv

DECEMBER 20, 2022

App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue. In-app advertising is especially popular in gaming apps, social media apps, and entertainment and streaming apps. Monetize your video ad inventory with a reliable video ad provider. Native Ads.

Advertising 75

Advertising CPM Mobile Ads CPC 75

Automatad Inc.

OCTOBER 27, 2023

Lower fill rate: You will undoubtedly display video ads on the website to make money. Video ads have a lower fill rate due to the lower demand than banner and display ads. The content ranges from informational videos to entertainment videos. It evokes the auction process.

Header Bidding 52

Header Bidding Video Ads Fill rate CPM 52

Brid.tv

AUGUST 31, 2022

Demand-Side Platform (DSP) — A DSP is a platform that enables advertisers (or their partner agencies) to buy ad inventory at scale, usually with the help of automation. Publisher — Publishers are content providers looking for ad demand to monetize their on-demand platforms and streaming services.

Advertising 52

Advertising Video Ads Ad Server Cookies 52

Lemonads

SEPTEMBER 18, 2020

AdsKeeper is one of the fastest-growing native content ad networks similar to other native ad networks like MGID , Taboola , RevContent , but let ’s see what they can offer you by making the difference!

Native Advertising 52

Native Advertising Advertising CPM Pop-Up 52