Digiday

JANUARY 31, 2023

For instance, in the third quarter, the cost to buy 1,000 impressions of ad inventory on Snapchat was 30% compared to Meta for the average advertiser, per agency Tinuiti. But Snapchat’s ads aren’t cheap either — at least not when compared to other platforms.

Advertising 69

Advertising Impressions Agency Banner 69

InMobi

JULY 15, 2016

Its ubiquitous presence in almost every waking moment of our day has made us enthralled fans of this small powerhouse of information, entertainment and utility. With so much time being spent in the feed environment, investing in native ads is a foregone conclusion. The mobile device is an indispensable screen in a consumer’s life.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

Basis

NOVEMBER 2, 2022

It allows advertisers to access advertising inventory within on-demand content and to target ads to specific households and demographic groups. Ad-supported video-on-demand describes streaming and other on-demand services that offer ad inventory to media buyers. You can check it out here.

Advertising 97

Advertising Viewability Demand Side Platform Video Ads 97

Basis

JANUARY 2, 2024

In other words: Generative AI could end up leading to a lot more low-quality ad inventory. Engaging content and entertainment live right at our fingertips, a single scroll or swipe away. In particular, it can help with generating variations of creative for specific audiences, to create more personalized advertising experiences.

Advertising 59

Advertising Cookies Impressions Audience 59

Smart-Hub

OCTOBER 20, 2023

In recent years, connected TV has become a buzzword in the home entertainment and digital marketing industries. Connected TV is like a video entertainment hub that allows you to watch regular TV, satellite TV, and stream Internet-based media all on the same device. People simply pull off the cords for wireless content viewing.

Advertising 52

Advertising Non-Profit Retargeting Audience 52

Adtelligent

OCTOBER 6, 2021

Programmatic advertising is the process of buying/selling ad inventory in real-time through automated bidding exchanges. Monetizing ad units requires a Supply-side platform or SSP. A platform that helps publishers to oversee all of the automated ad sales and related processes. Programmatic deals for publishers.

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Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Digital Remedy

JANUARY 31, 2022

A rise in digital device ownership, combined with increased consumer demand for this type of entertainment content, has fueled the increase in digital audio consumption we’re witnessing today. 1 After experiencing a decline from 2018-2021, digital audio ad spending share is expected to grow over the next few years, reaching 37.9%

Advertising 52

Advertising Click Through Rate Audience Ad Space 52

Brid.tv

AUGUST 31, 2022

Ad Displaying — The OTT platform and the ad server will communicate with these ad tags to know which ad to display. Reporting — The final step includes the OTT platform sending all relevant ad campaign data back to the advertiser. How Are OTT Ads Inserted?

Advertising 52

Advertising Video Ads Ad Server Cookies 52

MNTN

AUGUST 4, 2022

And with the advent of streaming, both are less likely to be watching reruns in the middle of the day over streaming their own entertainment. Even if you’re a firm with a larger budget that can afford ad inventory throughout the evening, you’re just spending more money still hoping to be seen. Why MNTN Is the Perfect Partner.

Advertising 52

Advertising Audience Ad Inventory Entertainment 52

Digital Remedy

JANUARY 11, 2023

According to one Hub Entertainment Research study, 57% of U.S. consumers prefer watching ads and paying $4-$5 less for a streaming service versus paying for an ad-free plan with a heftier price tag. At launch, Netflix with ads has seen overwhelming interest from marketers and ad-buying agencies worldwide.

Brand Awareness 52

Brand Awareness Non-Profit Audience Impressions 52

Ad Beat

JANUARY 1, 2020

Mobile ads are more cost-effective: Opera Software found that the average cost for mobile ads for an iPhone, which has the highest average cost per thousand impressions (CPM), is still less than the CPM for web ads on a desktop. Source: Mashable.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

Clearcode

AUGUST 13, 2023

Mobile apps serve ads through the use of a software-development kit (SDK), meaning that developers have to integrate the given AdTech vendor’s SDK into their app. Gaming, social, utility, and entertainment companies rely heavily on in-app advertising (IAA) to generate revenue. Apart from the ad network, we’ve also got the ad exchange.

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

VideoWeek

MARCH 24, 2023

Top Stories Mail Metro Media Launches Vertical Video Offering UK publishing group Mail Metro Media, which sells ad inventory across the Daily Mail & General Trust’s portfolio, is launching a new vertical video commerce offering across Mail Online and Metro. Funke would become a joint owner of BCN alongside Burda.

Media 52

Media Entertainment Ad Inventory Retail 52

VideoWeek

SEPTEMBER 1, 2023

Top Stories Disney Shareholders Sue for Disney+ Deception Disney shareholders are suing the company, Forbes reported on Tuesday, over claims the entertainment giant deceived investors about the financial health of Disney+. We look forward to entertaining and enriching the viewing experience of Plex users across multiple countries.”

Entertainment 52

Entertainment eCommerce Agency Media 52

VideoWeek

FEBRUARY 16, 2024

In this week’s Week in Review: OpenAI unveils impressive text-to-video capabilities, TF1 sees positivity in the ad market, and The Independent enters talks to take control at BuzzFeed UK & I. FreeWheel acquired the Beeswax DSP in 2020. The programme included raising Canal+’s holding to 29.33 percent, and PPF’s to 29.29

Marketing 52

Marketing Media Entertainment Agency 52

VideoWeek

OCTOBER 1, 2022

Ad tech firm Digital Remedy launched a CTV platform for e-commerce and retail advertisers on Thursday. Flip connects mobile location data with CTV ad impressions to help brands understand campaign performance, attribution and Return on Ad Spend (ROAS). Digital Remedy Rolls Out E-Commerce CTV Platform. The Week in TV.

Agency 52

Agency Media Non-Profit Retail 52

Brid.tv

JUNE 26, 2023

PropellerAds Gain Access to Premium Demand With TargetVideo FAQ What Is a Video Ad Network? A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers. What to Look for in a Video Ad Network?

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Ad network Video Ads Header Bidding CPM 40

Single Grain

JUNE 30, 2022

It is different from the traditional method of buying ads, which involves dealing with a salesperson for the price, placements, and number of impressions. A programmatic advertising agency consists of specialized online marketing professionals who manage several programmatic display marketing ad platforms. Increased Reach.

Agency 52

Agency Advertising Retargeting Conversion 52

Brid.tv

SEPTEMBER 5, 2022

We now often have video meetings at work, attend virtual classes in school, and stream around 300 minutes of videos a day for entertainment. You can have the most entertaining content out there, but nobody is going to watch it if they have to wait for the video to buffer every few seconds. Table of Contents. Lag-Free Streaming.

Audience 52

Audience Header Bidding Video Ads Pop-Up 52

VideoWeek

APRIL 28, 2023

Responding to the RFI now will give a false impression that we endorse the JIC’s requirements. But the firm stressed the positive impact of its partnerships with retail media networks and DSPs, gaining ad spend “by making certain ad inventory more accessible.”

Agency 52

Agency Ad Exchange Audience Non-Profit 52

AdvertiseMint

JANUARY 24, 2024

Programmatic advertising is generally used by larger industries such as airline advertising , automotive advertising , bank and financial services advertising , beauty and cosmetics advertising and entertainment advertising. Plus, you can manage your digital ad space easily and quickly with programmatic platforms. What makes Simpli.fi

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52

VideoWeek

MAY 19, 2023

The Week in Tech FuboTV Taps iSpot for Incremental CTV Measurement Sport streaming service FuboTV has announced a partnership with measurement firm iSpot.tv, for CTV measurement across Fubo’s video ad inventory. The results showed that Fubo provides an average 40 percent uplift in incremental reach, according to the company.

Cookies 52

Cookies Non-Profit Agency Media 52

Martech

DECEMBER 29, 2022

Real-time ads and cross-channel amplification. In 2022, CTV overtook mobile for global ad impressions. Advertisers will experiment with new ad formats, as well as how they support CTV campaigns on other platforms. “We Viewing behavior will continue to change. Which group will lead the charge?

Advertising 115

Advertising Media Audience Ad Exchange 115

SODP

FEBRUARY 12, 2020

You can’t have the party without sending the invites, but once the guests arrive, you must do the work to keep them entertained and comfortable. But, the key thing is that you only pay for the relevant impressions that you get. As an example, if your advertisement receives no impressions, then you don’t pay anything.

Advertising 52

Advertising Impressions Ad Exchange Pop-Up 52

Ad Beat

SEPTEMBER 25, 2019

The episodic nature of the content—that’s known to “help brands shorten sales cycles, build visibility, and stay resource-effective” —is both entertaining and educational, thereby, establishing Zillow as a “thought leader” in the real estate space.

Real Estate 52

Real Estate Brand Awareness Impressions Non-Profit 52

VideoWeek

JULY 8, 2022

Vevo and WebAds have signed a deal enabling the independent sales house to conduct direct ad sales on behalf of Vevo in the Dutch, Spanish, French and German markets. The agreement allows advertisers to buy Vevo ad inventory on CTV with their campaigns guaranteed to run alongside premium music video content. “We

Ad Tech 98

Ad Tech eCommerce Agency Media 98

VideoWeek

OCTOBER 4, 2024

Immediate says that Prism, which will cover all of the publisher’s ad inventory, will apply Immediate’s first-party data to planning, research, insight, segmentation, and measurement capabilities. The ad tech firm added that more than 1,000 streaming TV campaigns run simultaneously through Vibe.

Advertising 52

Advertising Ad Tech Agency Audience 52

VideoWeek

MAY 26, 2023

This covers video-tracked ads, impressions and related viewability metrics (including general invalid traffic detection) on CTV. CNN Fast houses short-form stories on major news events, business, entertainment, sport and the environment, according to the company. Read more on VideoWeek.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

Brid.tv

FEBRUARY 4, 2025

For publishers with extensive video libraries, syndication allows them to significantly increase exposure and ad monetization opportunities. They can earn ad revenue from ads served within their videos on the partner platforms, boosting overall impressions and CPMs. What types of video content can be syndicated?

Video Ads 52

Video Ads Impressions Audience Ad Inventory 52

VideoWeek

JANUARY 24, 2025

The news will be welcomed by publishers, many of whom say that running consent or pay mechanisms has a significant impact on their ability to monetise their ad inventory. The interactive experience lets players compete to impress Chef Ramsay and vie for the title of Executive Chef, according to ITV, and has 450,000 daily active users.

Ad Tech 52

Ad Tech Non-Profit Agency Media 52

YieldBird

JANUARY 31, 2025

We will focus on increasing Impressions through new valuable inventory, as well as increasing overall CPM through new formats and data (data clean rooms or retail media offering) Bartomiej Baliski Head of Programmatic and AdTech, BoredPanda (Lithuania) LinkedIn Looking back at 2024, what was the biggest challenge this year?

Header Bidding 52

Header Bidding Cookies Fill rate Video Ads 52

VideoWeek

FEBRUARY 7, 2025

In this week’s Week in Review: Netflix weighs up a bid for F1 rights in the US, StackAdapt completes an impressive funding round, and Ralph Lauren executives discuss how ROI guides marketing investment. percent YoY, with the entertainment division growing 9 percent. Total revenues were up 4.8

Marketing 52

Marketing Ad Tech ROI Retail 52

VideoWeek

JULY 5, 2024

The app will launch in the UK with a catalogue of over 20,000 films and TV episodes on-demand, from distributors including Disney, Lionsgate, NBCUniversal, and Sony Pictures Entertainment, as well as original shows and films produced for the service. Paramount Looks to Sell BET Network for $1.6 billion and $1.7

Call for Action 52

Call for Action Media Cookies Audience 52

VideoWeek

AUGUST 18, 2023

TV4 Play as users know it, with news and entertainment, is always open and free. Salon Reports Growth After Cutting Off Resellers Digital media business Salon says it has managed to grow ad revenues after taking the decision to cut off the majority of resellers of its inventory, Adweek reported this week.

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Ad Tech Audience Agency Media 52