Brid.tv

DECEMBER 20, 2022

Most Popular In-App Advertising Formats Banner Ads Video Ads Native Ads Interstitial Ads Rewarded Video Ads Playable Ads How to Start With Mobile In-App Advertising? App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue.

Advertising 75

Advertising CPM Mobile Ads CPC 75

Basis

NOVEMBER 2, 2022

Addressable TV is content in which advertisers can place video ads that target specific audiences, as well as track and measure the results of said ads. Addressable video-on-demand describes the marriage of addressable TV and video on demand. Frequency describes the number of times people are exposed to an ad.

Advertising 97

Advertising Viewability Demand Side Platform Video Ads 97

Clearcode

APRIL 21, 2023

This can include news articles, educational material, as well as video entertainment and live sporting content. This can include news articles, educational material, as well as video entertainment and live sporting content. Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

InMobi

MAY 21, 2019

In 2022, less than 25 percent of all ad spending will be devoted to TV, while close to 48 percent will go towards mobile. Entertainment, travel and productivity apps are commonly uninstalled after a month, while social media, gaming and finance apps tend to stay on phones for longer. in Q1 2018. in Q1 2018.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

InMobi

JULY 15, 2016

Its ubiquitous presence in almost every waking moment of our day has made us enthralled fans of this small powerhouse of information, entertainment and utility. Users love consuming video, more so with the convenience of their mobile devices. Long form video ads are clearly not optimal for the mobile environment.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

Automatad Inc.

OCTOBER 27, 2023

We will help you combat these challenges with the best video monetization strategies, actionable tips, and suggestions. Challenges in Video Monetization Even though the video website drives higher engagement and money through the video ads, there are challenges you need to face and conquer to see better ROI.

Header Bidding 52

Header Bidding Video Ads Fill rate CPM 52

Brid.tv

AUGUST 31, 2022

And if you’re using video ads to monetize your website , this is the logical next move in expanding your business. Client-Side Ad Insertion (CSAI) Server-Side Ad Insertion (SSAI) or Ad Stitching The OTT Advertising Ecosystem Explained Why Invest in OTT Advertising as a Publisher? How OTT Advertising Works.

Advertising 52

Advertising Video Ads Ad Server Cookies 52

VideoWeek

SEPTEMBER 27, 2024

In this week’s Week in Review: Amazon debuts new gen AI video tools, French retailers launch retail media partnerships, and Hearst reported improved ad market conditions in 2024. Currently in beta, the video generator forms part of Amazon’s Sponsored Brands campaign suite, and is available to ad partners at no additional cost.

Retail 98

Retail Marketing Audience Media 98

Clearcode

AUGUST 13, 2023

Mobile apps serve ads through the use of a software-development kit (SDK), meaning that developers have to integrate the given AdTech vendor’s SDK into their app. Gaming, social, utility, and entertainment companies rely heavily on in-app advertising (IAA) to generate revenue. How Are In-App Ads Served?

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

Monetize More

MAY 16, 2023

While Disney Plus initially launched as an ad-free platform, the introduction of ads is expected to generate additional revenue streams and help offset the costs of producing high-quality content. The acquisition of other major entertainment companies, such as 21st Century Fox, has further solidified its position.

Ad Inventory 52

Ad Inventory Entertainment Audience Advertising 52

Brid.tv

DECEMBER 28, 2022

For instance, rewarded video ads are great for mobile games, but not so much for, let’s say, weather apps. Let’s take a look at the most popular ad formats for apps. For instance, subscription models are the best choice for entertainment apps such as OTT streaming services. What Type of App Do You Have?

Non-Profit 52

Non-Profit Affiliates Mobile Ads Video Ads 52

Digiday

JANUARY 31, 2023

Asked when YouTube will support reach and frequency objectives for Shorts ads, Rettke said, “We are thinking about how brand advertisers can leverage Shorts to achieve their reach and awareness objectives, but don’t have anything to share today.” “It’s efficient CPMs, efficient view costs.

Advertising 69

Advertising Agency Video Ads Audience 69

Adtelligent

OCTOBER 6, 2021

Programmatic advertising is the process of buying/selling ad inventory in real-time through automated bidding exchanges. Monetizing ad units requires a Supply-side platform or SSP. A platform that helps publishers to oversee all of the automated ad sales and related processes. Adtelligent Out-stream video ad formats.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Smart-Hub

OCTOBER 20, 2023

In recent years, connected TV has become a buzzword in the home entertainment and digital marketing industries. Connected TV is like a video entertainment hub that allows you to watch regular TV, satellite TV, and stream Internet-based media all on the same device. Build Your Profitable Ad Exchange Business With Us!

Advertising 52

Advertising Non-Profit Retargeting Audience 52

Brid.tv

JANUARY 12, 2023

The entertainment industry is the undeniable king of VOD. This includes movies, shows, sports, and TV entertainment. Media outlets , for instance, often use the video format in reporting. You can generate income by selling ad inventory to demand sources (i.e. Which Industries Use VOD Technology the Most?

Education 52

Education Entertainment Audience Ad Inventory 52

InMobi

JANUARY 26, 2017

The mobile video market is expected to reach over $13 billion by 2020, primarily powered by programmatic video, projected to be more than 60% of total digital video spending in the U.S With economic uncertainty looming and with recent ad blocking apps, marketers are looking to maximise every opportunity to engage with customers.

Marketing 52

Marketing Viewability Real Estate Mobile Ads 52

VideoWeek

MARCH 24, 2023

In this week’s Week in Review: Mail Metro Media launches a vertical video offering, Ofcom sets new ground rule for the BBC, and what’s old is new for DAZN as it launches a linear broadcast channel. The new offering is launched in partnership with video commerce vendor Firework.

Media 52

Media Entertainment Ad Inventory Retail 52

Basis

JANUARY 2, 2024

In other words: Generative AI could end up leading to a lot more low-quality ad inventory. Engaging content and entertainment live right at our fingertips, a single scroll or swipe away. Trend 5: Digital Video Continues to Grow In 2023, more than two in every five new programmatic ad dollars went to connected TV (CTV).

Advertising 59

Advertising Cookies Impressions Audience 59

VideoWeek

SEPTEMBER 1, 2023

Top Stories Disney Shareholders Sue for Disney+ Deception Disney shareholders are suing the company, Forbes reported on Tuesday, over claims the entertainment giant deceived investors about the financial health of Disney+. We look forward to entertaining and enriching the viewing experience of Plex users across multiple countries.”

Entertainment 52

Entertainment eCommerce Agency Media 52

Digiday

NOVEMBER 1, 2022

There are weekends when someone like HBO Max will have blocked out [home screen ad inventory] on Roku. households that used an ad-supported streaming service in the third quarter of 2022, compared to 82% that used a subscription-based streamer. -$614 Read more about Insider’s video ad business here.

Pop-Up 55

Pop-Up Video Ads Audience Ad Inventory 55

VideoWeek

FEBRUARY 16, 2024

” The Week in Tech X to Let Advertisers Target Individual Creator’s Videos X (formerly Twitter) is adding new targeting features for video ads running on creator content, the social media company announced on Monday. The tools will be available later this month. FreeWheel acquired the Beeswax DSP in 2020.

Marketing 52

Marketing Media Entertainment Agency 52

Brid.tv

SEPTEMBER 5, 2022

In recent years, video streaming has become one of the most popular modes of online communication. We now often have video meetings at work, attend virtual classes in school, and stream around 300 minutes of videos a day for entertainment. hide ] What Is a Video Streaming Platform? Table of Contents.

Audience 52

Audience Header Bidding Video Ads Pop-Up 52

Single Grain

JUNE 30, 2022

Since you can purchase digital ad space quickly through programmatic advertising, it enables you to reach your targeted audience by giving you access to an unlimited supply of ad inventory across millions of websites worldwide. Millmaine Entertainment. 5) Include Videos in Your Programmatic Ads.

Agency 52

Agency Advertising Retargeting Conversion 52

Brid.tv

JANUARY 15, 2023

This allows the player to begin streaming the video for the user. VOD streaming is widely used across industries, with media and entertainment taking up the biggest share of the market. For instance, if you decide to monetize through advertisements, easy video ad setup should be high on the list of priorities.

Audience 52

Audience Video Ads Ad network Ad Server 52

VideoWeek

APRIL 19, 2024

Inventory volume doesn’t just come down to number of subscribers – how much content these subscribers watch is also key, especially in streaming environments with lower ad loads. The company plans to cover CTV and audio inventory in the future, and says billing points will vary depending on brands’ individual needs.

Media 52

Media Pop-Up Agency Advertising 52

AdvertiseMint

JANUARY 24, 2024

Programmatic advertising is generally used by larger industries such as airline advertising , automotive advertising , bank and financial services advertising , beauty and cosmetics advertising and entertainment advertising. Plus, you can manage your digital ad space easily and quickly with programmatic platforms.

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52

VideoWeek

MAY 19, 2023

The Week in Tech FuboTV Taps iSpot for Incremental CTV Measurement Sport streaming service FuboTV has announced a partnership with measurement firm iSpot.tv, for CTV measurement across Fubo’s video ad inventory. The results showed that Fubo provides an average 40 percent uplift in incremental reach, according to the company.

Cookies 52

Cookies Non-Profit Agency Media 52

Brid.tv

JUNE 12, 2023

This allows the player to begin streaming the video for the user. VOD streaming is widely used across industries, with media and entertainment taking up the biggest share of the market. In short, anybody who produces or holds the license to video content that they want to distribute could benefit from signing up for a VOD platform.

Video Ads 40

Video Ads Audience Ad network Ad Server 40

VideoWeek

OCTOBER 25, 2024

Top Stories Spotify Targets Video Ad Growth with Ad Exchange Launch Music streaming service Spotify has launched its own ad exchange in an effort to scale its programmatic ad sales, and is initially focussing on video advertising, Axios reported this week.

Ad Exchange 52

Ad Exchange Ad Tech Agency Video Ads 52

VideoWeek

JULY 8, 2022

Equativ, the French ad tech business previously known as Smart Adserver, this week announced a strategic investment in video ad personalisation business Nowtilus. Nowtilus’ core server-side ad insertion functionality will be integrated into Equativ’s programmatic video ad tech stack.

Ad Tech 98

Ad Tech eCommerce Agency Media 98

SODP

FEBRUARY 12, 2020

You can’t have the party without sending the invites, but once the guests arrive, you must do the work to keep them entertained and comfortable. A key feature of this platform is that you can run multiple ad types through this system. That includes display ads, in-app ads, video ads, social media ads, and more.

Advertising 52

Advertising Impressions Ad Exchange Pop-Up 52

VideoWeek

MAY 26, 2023

ShowHeroes Launches Voice-Activated CTV Ad Video ad tech business ShowHeroes launched its ‘Voice Command Branded Player’ this week, an actionable CTV ad that features a text element and custom audio command. IAS is honoured to be the first company to have attained this accreditation for CTV viewability.”

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

Brid.tv

FEBRUARY 4, 2025

No video content of your own but still want to tap into video ad monetization ? TargetVideo provides its publishers access to an exclusive Video Library with thousands of videos spanning diverse niches from DIY, Health, and Parenting to Auto, Sports, and beyond! What types of video content can be syndicated?

Video Ads 52

Video Ads Impressions Audience Ad Inventory 52

YieldBird

JANUARY 31, 2025

Content personalization ads are more tailored to user needs without relying on sensitive data. Revenue optimization AI supports dynamic CPM forecasting and better utilization of ad inventory. Growth of video and CTV (Connected TV) new video ad formats are attracting larger advertising budgets.

Header Bidding 52

Header Bidding Cookies Fill rate Video Ads 52

VideoWeek

NOVEMBER 22, 2024

Apple Expands its Ad Ambitions with News Ads Apple has begun selling its own ad inventory within Apple News, according to a report from Axios this week, expanding its small but significant advertising business. The tech giant’s ad offering has historically been small, limited mostly to its app store search business.

Marketing 52

Marketing Media Ad Tech Entertainment 52

VideoWeek

FEBRUARY 7, 2025

The entertainment company ended its previous partnership with Nielsen last year after failing to agree on pricing terms, leading Paramount to partner with Nielsen rival VideoAmp. percent YoY, with the entertainment division growing 9 percent. Paramount and VideoAmp announced an extension of their partnership last month.

Marketing 52

Marketing Ad Tech ROI Retail 52