InMobi

JULY 3, 2018

Between 2016 and 2017, in-app video ad inventory rose 31 percent globally and 163 percent in the U.S. During the first quarter of 2018, over half of all ad inventory globally was video. Who adopted video ads first: publishers or advertisers? Demand is meeting supply.

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Video Ads Click Through Rate Ad Inventory Impressions 52

The Ad Tech Blog

APRIL 1, 2024

FAQs on Ad Tech Understanding ad tech can be complex, but answering some common questions can help demystify this crucial area of digital marketing: What is programmatic advertising? How does Google’s ad tech differ from traditional advertising?

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InMobi

DECEMBER 10, 2018

Buyers can hence identify the legitimate sellers of the ad inventory they desire. Ads.txt works in a similar fashion, as it guides advertisers to make their inventory purchases verifiable - and thus more valuable. Think of this scenario, where you wish to purchase a pair of Gucci sunglasses.

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Ad network Fashion Ad Inventory Advertising 52

Clearcode

APRIL 21, 2023

Header Bidding Header bidding (HB) is a process whereby publishers make their ad inventory available to advertisers before their ad server selects which ad to display. When a publisher puts ad space up for sale, advertisers make offers to buy this space.

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Header Bidding Fill rate Ad Server Audience 90

Basis

JULY 24, 2023

Say you're running an ad campaign, and you want to target 35-year-old moms who enjoy board games and luxury fashion. How do you serve ads to that specific audience? Private Marketplace A private marketplace (PMP) provides access to prepackaged deals where publishers and providers bundle high-quality ad inventory.

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Advertising Retargeting Fashion Audience 52

InMobi

APRIL 4, 2019

With open exchanges or open marketplaces, available ad inventory (i.e. potential ad placements on apps or websites) is made available to anyone, and the highest bidder in an ad auction gets to place their ad in that spot for a given amount of time. It’s like an open exchange, but on a much smaller scale.

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Advertising Ad Exchange Fill rate Ad Inventory 52

Oko

AUGUST 8, 2024

Yield Management Ad-yield management is how publishers manage supply and demand for their ad inventory, in order to maximize revenue and optimize pricing. By optimizing how your ad inventory is allocated and sold, you can enhance your earnings and improve overall ad performance.

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Header Bidding Ad Exchange CPM Retargeting 52

Single Grain

JULY 17, 2023

Supply-Side Platform (SSP) Publishers use a supply-side platform to manage and sell their ad inventory. The SSP enables publishers to make their available ad space accessible to potential advertisers through ad exchanges for an increased audience base.

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Advertising Demand Side Platform Ad Exchange Ad Inventory 52

VideoWeek

JUNE 24, 2022

Future has become the sixth largest publisher in the US judging by Comscore’s audience tracking data following the completion of its acquisition of fashion brand Who What Wear, The Times reported this week. Apple News Picks NBCUniversal to Sell Ads in UK. Future Becomes Sixth Largest Media Company in US.

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InMobi

JANUARY 26, 2017

Video ad formats such as vertical, 360 degree and virtual reality (VR) videos are the next frontier and will bring an immersive and interactive experience to users on the go. Industries such as travel, fashion and entertainment can guide customers through virtual holiday tours, product trials, movie trailers and encourage transactions.

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Marketing Viewability Real Estate Mobile Ads 52

Brid.tv

SEPTEMBER 19, 2022

However, if we consider linear TV to be any content streamed in a linear fashion, free ad-supported TV is an area where these terms overlap. In addition to introducing SVOD and TVOD , they would also have new forms of ad inventory to sell. This would also open up new monetization channels commonly used by OTT services.

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Audience Fashion Ad Inventory Video Ads 52

Brid.tv

AUGUST 31, 2022

There are two primary ad insertion methods with the currently available technology: Client-Side Ad Insertion (CSAI). Client-side ad insertion inserts the ad stream within an OTT box itself. This method is relatively ineffective because it is susceptible to ad blockers.

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Advertising Video Ads Ad Server Cookies 52

Monetize More

AUGUST 26, 2022

I’m quite sure you’re all set to start making money from your website, but you need to get the ‘ad earnings’ digits straight first. You may know how to monetize a website & the golden tactics behind selling ad inventory. Before that, wouldn’t you want to calculate how much money you can make from the ads served on your site?

Header Bidding 52

Header Bidding Ad Space Finance Fashion 52

Monetize More

AUGUST 26, 2022

I’m quite sure you’re all set to start making money from your website, but you need to get the ‘ad earnings’ digits straight first. You may know how to monetize a website & the golden tactics behind selling ad inventory. Before that, wouldn’t you want to calculate how much money you can make from the ads served on your site?

Header Bidding 52

Header Bidding Ad Space Finance Fashion 52

Brid.tv

OCTOBER 1, 2024

What was once a last resort for remnant ad inventory has now become the selling method of choice for publishers big and small. Within programmatic advertising, video ads are the reigning king, with over 50% of programmatic ad spend going to videos.

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Advertising Video Ads Header Bidding Demand Side Platform 52

Single Grain

MAY 17, 2023

Work With Us 5) Louis Vuitton Louis Vuitton put out their “Spirit of Travel” campaign, which contained a string of luxury fashion ads and showcased the brand’s values through a journey through the Palm Springs desert in California. It’s a clever method to show people the beauty that they can unlock by trying the perfume.

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Audience Machine Learning Fashion Click Through Rate 52

Digiday

MARCH 1, 2023

The Independent has been investing further into video content and editorial packages to create more ad inventory for U.S. advertisers. To improve brand awareness in the U.S., the Financial Times is offering its lowest priced subscription product yet. The British invasion of the U.S. media market is not new.

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Media Audience Pharmaceuticals Agency 69

Lemonads

AUGUST 14, 2020

As a matter of fact, some of the top publishers in the world don’t sell traffic directly nor through DSPs, so the only way to take advantage of top sites is to work with a native ads network. Not only this, but there are native ad networks for every single niche, including fashion, business, video games, and much more.

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NewProgrammatic

MARCH 15, 2022

That’s why below you’ll find a comprehensive overview of the search advertising industry in 2022, as well as industry insights on how to make an informed decision choosing brand-safe and user-friendly ad solutions for your business. What are Search Ads?

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Search Advertising CPC Header Bidding Audience 52

Lemonads

FEBRUARY 14, 2021

In the most basic sense, an advertising network is an intermediary that specializes in connecting advertisers that want to promote their products with publishers who have available ad spots, or inventory if you will.

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Ad Beat

JANUARY 1, 2020

On the contrary, print ads, for example, can charge as much as $100 for a thousand impressions. The rapid increase in the number of mobile apps and the swift growth of mobile audience on traditional websites has resulted in an abundance of mobile ad inventory on the market.

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Mobile Ads Click Through Rate CPM Real Estate 52

VideoWeek

AUGUST 30, 2024

For fashion brand Gap however, the reverse is true. Discovery already offers first-party data for targeting and measurement across a section of its ad inventory. Gap is indeed looking to drive up effectiveness and efficiency in its marketing, working with new media agency OMG to do so. Warner Bros. Read more on VideoWeek.

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Retail Media Non-Profit Healthcare 52

Automatad Inc.

FEBRUARY 22, 2022

ECI Media Management’s report highlights consumer price inflation in the US, while ad price inflation is projected to increase in a comparatively moderate fashion. Dotdash to combine ad stacks with Meredith and focus on contextual advertising to prepare for a cookieless future.

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VideoWeek

SEPTEMBER 1, 2023

The agreement will give Venatus exclusive access to Bidstack’s video game ad inventory across the US, UK, Germany, Canada, Australia and South Korea. Featuring fashion influencer Adeola Patronne, Ready or Not?! Trial Branded Series and Ecommerce Campaign Channel 4 has partnered with cosmetics company e.l.f

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Entertainment eCommerce Agency Media 52

VideoWeek

APRIL 28, 2023

But the firm stressed the positive impact of its partnerships with retail media networks and DSPs, gaining ad spend “by making certain ad inventory more accessible.” Bouygues Telecom Launches Live Shopping TV App French telco Bouygues Telecom has launched a live shopping TV app called B-Live Shopping.

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Agency Ad Exchange Audience Non-Profit 52

VideoWeek

MARCH 3, 2023

Plus, ITV added architectural tech firm Resi to its Media for Equity portfolio, marking its first investment of 2023. The deal will see the broadcaster invest up to £3 million of ITV and ITVX ad inventory in return for a minority equity stake in Resi.

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Advertising Marketing Retail Ad Tech 52

Digiday

JUNE 10, 2022

The $20-billion (give or take a few billion dollars) TV upfront marketplace quietly registered a significant portion of business in the last several days, in an orderly fashion that represents a 180-degree turnaround from last year’s chaotic market.

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Media CPM Fashion Agency 76

VideoWeek

MAY 26, 2023

This kind of regional testing isn’t new, but ITV say traditional regional measurement solutions “can feel old fashioned” compared to those offered by digital platforms. These results can then be compared with other regions where the campaign didn’t run, demonstrating the impact of that campaign. Read more on VideoWeek.

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Viewability Non-Profit Agency Ad Tech 52

PubMatic

NOVEMBER 1, 2024

Digital publishers can deploy tactics and optimizations now to make your audience and ad inventory more attractive to buyers. Reassess your supply to match top-performing advertiser verticals like Shopping, Style & Fashion, Technology , Finance , and Travel.

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Header Bidding Viewability Ad Tech Ad Inventory 99

VideoWeek

FEBRUARY 7, 2025

” Ralph Lauren Says ROI is the Only Limit on Ad Spend Fashion brand Ralph Lauren, like many brands, has been focussing more on measuring the return on investment from its advertising spend, a move which has seen it steadily raise the amount it spends on marketing in recent years.

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Marketing Ad Tech ROI Retail 52