Brid.tv

MARCH 12, 2025

With how user behavior has changed over the years, recent ad tech advancements, and the increasing competition in the market, publishers need a strategic approach to get the most out of their ad inventory and boost their video ad revenue. Programmatic enables publishers to automate the buying and selling of ad inventory.

Video Ads 80

Video Ads Header Bidding Viewability Fill rate 80

Clearcode

APRIL 21, 2023

Many publishers and media companies display various forms of advertising on their website to diversify their ad revenue. Users’ attitudes toward websites also affects publishers’ ad revenue streams — if users find adverts relevant, they will interact with them (e.g. click on them); otherwise, they’ll simply ignore them.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

InMobi

APRIL 4, 2019

With open exchanges or open marketplaces, available ad inventory (i.e. potential ad placements on apps or websites) is made available to anyone, and the highest bidder in an ad auction gets to place their ad in that spot for a given amount of time. It’s like an open exchange, but on a much smaller scale.

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52

Oko

AUGUST 8, 2024

Yield Management Ad-yield management is how publishers manage supply and demand for their ad inventory, in order to maximize revenue and optimize pricing. By optimizing how your ad inventory is allocated and sold, you can enhance your earnings and improve overall ad performance.

Header Bidding 52

Header Bidding Ad Exchange CPM Impressions 52

Brid.tv

AUGUST 31, 2022

There are two primary ad insertion methods with the currently available technology: Client-Side Ad Insertion (CSAI). Client-side ad insertion inserts the ad stream within an OTT box itself. This method is relatively ineffective because it is susceptible to ad blockers.

Advertising 52

Advertising Video Ads Ad Server Cookies 52