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With how user behavior has changed over the years, recent ad tech advancements, and the increasing competition in the market, publishers need a strategic approach to get the most out of their adinventory and boost their video ad revenue. Programmatic enables publishers to automate the buying and selling of adinventory.
In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like headerbidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.
Yield Management Ad-yield management is how publishers manage supply and demand for their adinventory, in order to maximize revenue and optimize pricing. By optimizing how your adinventory is allocated and sold, you can enhance your earnings and improve overall ad performance.
I’m quite sure you’re all set to start making money from your website, but you need to get the ‘ad earnings’ digits straight first. You may know how to monetize a website & the golden tactics behind selling adinventory. Before that, wouldn’t you want to calculate how much money you can make from the ads served on your site?
I’m quite sure you’re all set to start making money from your website, but you need to get the ‘ad earnings’ digits straight first. You may know how to monetize a website & the golden tactics behind selling adinventory. Before that, wouldn’t you want to calculate how much money you can make from the ads served on your site?
That’s why below you’ll find a comprehensive overview of the search advertising industry in 2022, as well as industry insights on how to make an informed decision choosing brand-safe and user-friendly ad solutions for your business. What are Search Ads?
ECI Media Management’s report highlights consumer price inflation in the US, while ad price inflation is projected to increase in a comparatively moderate fashion. Dotdash to combine ad stacks with Meredith and focus on contextual advertising to prepare for a cookieless future. The Trade Desk, which earned $1.2
The winning bid is awarded the ad impression, and the end user sees the ad on the publishers website. The most common auctioning method used in programmatic video advertising is video headerbidding , which allows demand sources to place bids at the same time.
Digital publishers can deploy tactics and optimizations now to make your audience and adinventory more attractive to buyers. Reassess your supply to match top-performing advertiser verticals like Shopping, Style & Fashion, Technology , Finance , and Travel. Explore partnerships like MAX to boost your mobile app revenue.
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