Brid.tv

MARCH 12, 2025

With how user behavior has changed over the years, recent ad tech advancements, and the increasing competition in the market, publishers need a strategic approach to get the most out of their ad inventory and boost their video ad revenue. Programmatic enables publishers to automate the buying and selling of ad inventory.

Video Ads 80

Video Ads Header Bidding Viewability Fill rate 80

Ad Beat

JANUARY 1, 2020

According to a recent study , mobile ads start triggering an emotional response in consumers in less than half a second, pointing to how brands must develop a “one-second strategy” for their creative and media-buying efforts. Why does mobile advertising work for brands? Source: inmobi. Source: inmobi.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

Single Grain

JULY 17, 2023

Here is an example of a Facebook ad from 360Learning : 5) Mobile Ads With the widespread use of mobile devices, programmatic advertising extends to mobile ads that are specifically optimized for smartphones and tablets. For example, a luxury fashion brand may target buyers aged 25-45 with high-income levels.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

InMobi

JANUARY 26, 2017

2016 was a breathtaking year for the mobile advertising industry and it doesn’t seem to be slowing down anytime soon. Mobile ad spend is up 430% since 2013, and with over 2 billion smartphone users worldwide, it’s becoming clear that the future of digital marketing is mobile.

Marketing 52

Marketing Viewability Real Estate Mobile Ads 52

Lemonads

FEBRUARY 14, 2021

In the most basic sense, an advertising network is an intermediary that specializes in connecting advertisers that want to promote their products with publishers who have available ad spots, or inventory if you will.

Ad network 52

Ad network Pop-Up Affiliates CPA 52