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How Publishers Can Make More Money With AdTech

Clearcode

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.

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Top 6 Benefits of Programmatic Advertising

Single Grain

You can create ads to match the form and function of the platform on which they appear, making them less disruptive and more engaging. These ads also help to bypass ad-blocking software. These ads appear when people search for products or services that you offer and help capture audience attention at scale.

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Native Ad Networks vs. Native DSPs: What Do Experts Recommend?

Lemonads

As a matter of fact, some of the top publishers in the world don’t sell traffic directly nor through DSPs, so the only way to take advantage of top sites is to work with a native ads network. Not only this, but there are native ad networks for every single niche, including fashion, business, video games, and much more.

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What are Search Ads and How do they work in 2022?NEW 

NewProgrammatic

That’s why below you’ll find a comprehensive overview of the search advertising industry in 2022, as well as industry insights on how to make an informed decision choosing brand-safe and user-friendly ad solutions for your business. What are Search Ads?