Ad Inventory Fashion Video Ads 
Brid.tv
MARCH 12, 2025
With how user behavior has changed over the years, recent ad tech advancements, and the increasing competition in the market, publishers need a strategic approach to get the most out of their ad inventory and boost their video ad revenue. The key is to offer diverse and engaging quality videos. No content?
InMobi
JULY 3, 2018
Advertisers of all stripes love in-app video ads. InMobi’s State of Mobile Video Advertising 2018 Report found that advertisers globally doubled the amount they spent on in-app video ads between 2016 and 2017. GET REPORT But what do app publishers think about video advertising? In the U.S.,
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Ad Monsters
MAY 22, 2023
The truth is that an ad ops manager feels ill at ease trying to wade through the info on the available ad inventory spaces scattered across a range of applications. A custom software solution will let the ad inventory seller switch between numerous apps, increasing the overall converged efficiency of an ad selling flow.
Oko
AUGUST 8, 2024
Yield Management Ad-yield management is how publishers manage supply and demand for their ad inventory, in order to maximize revenue and optimize pricing. By optimizing how your ad inventory is allocated and sold, you can enhance your earnings and improve overall ad performance.
Brid.tv
OCTOBER 1, 2024
When I first entered the world of digital publishing, programmatic video advertising (and programmatic advertising in general) seemed like an almost impossible learning curve. Video ads are an invaluable source of revenue for publishers, and programmatic makes the entire process of getting that revenue much simpler.
Single Grain
JULY 17, 2023
Advertisers bid on the available ad space, and the algorithm determines the winning bid based on relevancy, budget and targeting parameters. The winning ad is instantly delivered to the user as a tailored display or video ad. For example, a luxury fashion brand may target buyers aged 25-45 with high-income levels.
InMobi
APRIL 4, 2019
With open exchanges or open marketplaces, available ad inventory (i.e. potential ad placements on apps or websites) is made available to anyone, and the highest bidder in an ad auction gets to place their ad in that spot for a given amount of time. It’s like an open exchange, but on a much smaller scale.
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