InMobi

OCTOBER 12, 2021

We can learn a lot about what the future of retail media holds by looking at the evolution of programmatic media. As the programmatic advertising industry became increasingly complex, ad mediation emerged as a hugely beneficial option for publishers.

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InMobi

OCTOBER 8, 2021

Want to learn how to harness the growing power of retail media in less than 30 minutes? In order to take advantage of the $100 billion opportunity  that is retail media, retailers must do three things: Focus on creating engaging customer experiences Maximize ad inventory demand Unlock recurring budgets from all advertisers.

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InMobi

FEBRUARY 22, 2022

In 2021, retail media took the marketing and advertising world by storm – eMarketer’s latest forecast predicts advertising spend will reach over $50 Billion by 2023 – and will continue to be a source of innovation and growth for years to come. Expect to see many other retailers embrace the format, too.

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InMobi

MARCH 19, 2025

The truth is, even while there is a resurgence of contextual targeting chatter, advertising dollars have flooded into CTV and retail media networks - not because they’re revolutionary, but because they promise a preponderance of logged-in users and, therefore, index highly on addressability.

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Lemonads

SEPTEMBER 10, 2020

RUNative Ad Types are: Native Ads Push Notification Banner Ads Their latest addition to the inventory is the Standard Banners. They‘re matching these proven ad formats to their premium inventory converting publishers for Gaming, Dating, and Sweeps. RUNative Prices for advertisers Max CPC is $0.08

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YieldBird

JANUARY 31, 2025

We will focus on increasing Impressions through new valuable inventory, as well as increasing overall CPM through new formats and data (data clean rooms or retail media offering) Bartomiej Baliski Head of Programmatic and AdTech, BoredPanda (Lithuania) LinkedIn Looking back at 2024, what was the biggest challenge this year?

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