Ad Monsters

DECEMBER 21, 2023

With the help of Keith Candiotti, Founder and CEO of Optimera, we explored the concept of dynamic flooring in programmatic advertising, focusing on publishers’ strategies to maintain ad inventory pricing competitiveness in the open marketplace. Marketers must ensure ads are not just seen but viewable.

Header Bidding 65

Header Bidding Viewability Impressions CPM 65

Brid.tv

FEBRUARY 9, 2023

This is done by finding the appropriate ad monetization platform that connects the publisher of a website/app with advertisers looking to serve their video ads to the publisher’s users. In simple terms, video ad monetization is when publishers generate revenue from the video ad inventory they sell to advertisers.

Video Ads 52

Video Ads Header Bidding Viewability Fill rate 52

Brid.tv

FEBRUARY 29, 2024

Especially now, with the ever-growing ad spend from brands and advertisers, the demand for ad inventory is skyrocketing. But to really cash in on their inventory, publishers need to master ad yield optimization. It’s great for brand control and maintaining ad quality on your website.

Header Bidding 52

Header Bidding Viewability Ad Inventory CPM 52

Smart-Hub

NOVEMBER 6, 2023

Programmatic Advertising: Complete Comparison When it comes to Return on Investment (ROI), programmatic advertising emerges as the frontrunner, offering superior results compared to direct advertising. Explore also this comprehensive guide on mastering ad operations. Programmatic Ads vs Direct Ads: Who Is The Winner?

Advertising 64

Advertising ROI Ad Exchange Non-Profit 64

Automatad Inc.

OCTOBER 27, 2023

92% of the marketers say they got high ROI using video marketing. Challenges in Video Monetization Even though the video website drives higher engagement and money through the video ads, there are challenges you need to face and conquer to see better ROI. In the U.S., there are 244.4 It evokes the auction process.

Header Bidding 52

Header Bidding Video Ads Fill rate CPM 52

InMobi

FEBRUARY 22, 2022

Not only will retailers need to prove they can deliver a positive ROI with clear access to customer data, but they’ll need to deliver it in more innovative and engaging advertising formats to resonate with consumers. Target has already demonstrated this by bringing in demand for their Target Product Ads through both Criteo and Citrus.

Retail 52

Retail Media Demand Side Platform Fill rate 52

InMobi

JULY 26, 2021

With the pandemic restrictions being eased across the globe and businesses gradually re-opening, advertisers and their demand-side platforms (DSPs) have started planning ad campaigns to improve their brand awareness among the back-to-school consumers and office shoppers, to boost their overall annual sales.

Header Bidding 52

Header Bidding Click Through Rate Demand Side Platform Fill rate 52

Automatad Inc.

JANUARY 9, 2024

Well, for starters, adtech knows video ad supremacy ! Many large and small publishers see video ads as a growing part of their business and use video header bidding to serve them. But do you think you can increase ROI by implementing the video header bidding as it is? It connects you with more demands, so more ad revenue.

Header Bidding 52

Header Bidding CPM Fill rate Viewability 52

Smart-Hub

DECEMBER 18, 2023

Going over the RTB definition, RTB stands for real-time bidding, and this technology is designed to automate the process of buying and selling ad inventory through auctions. Publishers offer their ad inventory via ad exchanges (or networks). In turn, advertisers bid on the inventory. The highest bid wins.

Ad Exchange 49

Ad Exchange Ad Inventory Demand Side Platform Impressions 49

AdvertiseMint

NOVEMBER 7, 2023

Whether it’s display ads, video ads, or mobile ads, publishers can choose from multiple ad networks to find the right fit for their ad inventory. With billions of ad impressions at stake, a robust ad network can be the difference between ad space filled to the brim or left languishing.

Ad network 40

Ad network Pop-Up Ad Space Ad Inventory 40

Smart-Hub

JANUARY 4, 2023

What is White Label ad exchange? Which SmartHub`s features and capabilities help programmatic businesses in getting great ROI and revenues? we added extra analytical tools: more than 20 new metrics and measurements to help you analyze the performance of your system in even greater depth. What does SmartHub do?

Banner 40

Banner Pop-Up Video Ads Ad Exchange 40

Lemonads

SEPTEMBER 10, 2020

Optimized Paid Acquisition : Acquire audiences at positive ROI, keep them longer on your site, and track revenue per visit. RUNative Ad Types are: Native Ads Push Notification Banner Ads Their latest addition to the inventory is the Standard Banners.

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Brid.tv

AUGUST 31, 2022

Here’s a quick list of the most notable benefits SSAI has over CSAI: Excellent Solution to Ad Blocking Eliminates Latency and Buffering Issues Offers Better User Experience Easier Development and Implementation Better Consistency, Reliability, and Engagement. Knowing how OTT ads are delivered and inserted is just the basics.

Advertising 52

Advertising Video Ads Ad Server Cookies 52