Automatad Inc.

JANUARY 13, 2023

For example, if an advertiser wants to run a banner ad on a website and the CPM rate for that ad space on the website is $2, then the advertiser would pay $2 for every 1,000 impressions of the ad. If 100,000 people view the ad, the advertiser will pay $200 for the campaign.

CPM 52

CPM Ad Inventory Impressions CPL 52

Ad Ops Hero

JANUARY 25, 2021

Troubleshoot ad serving issues : Working with multiple advertisers/ agencies/ networks along with complexities of the requirements and creative assets provided may turns into technical issues. It may cause ads not serving, breaking your web pages, slowdown the web pages, forced ad redirects, dropping viewability, and other issues.

Ad Ops 52

Ad Ops Ad Server Rich Media Viewability 52

InMobi

MAY 21, 2019

Share of ad spending taken up mobile: More than 29 percent of all ad spending period will go towards mobile in the near future. Share of in-app ads that are viewable: Around 60 percent of all mobile in-app ads were deemed to be valid and viewable by digital media measurement company Moat between April and June of 2018.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

VideoWeek

JUNE 24, 2022

The Interactive Advertising Bureau (IAB) US released its Intrinsic In-Game (IIG) Measurement Guidelines to address ad viewability, inactivity and fraud for ads that form a seamless part of the gameplay environment. Apple News Picks NBCUniversal to Sell Ads in UK. Discovery the first to participate.

Ad Tech 98

Ad Tech Agency Media Audience 98

VideoWeek

MARCH 24, 2023

Top Stories Mail Metro Media Launches Vertical Video Offering UK publishing group Mail Metro Media, which sells ad inventory across the Daily Mail & General Trust’s portfolio, is launching a new vertical video commerce offering across Mail Online and Metro. Funke would become a joint owner of BCN alongside Burda.

Media 52

Media Entertainment Ad Inventory Retail 52

PubMatic

NOVEMBER 1, 2024

Digital publishers can deploy tactics and optimizations now to make your audience and ad inventory more attractive to buyers. Reassess your supply to match top-performing advertiser verticals like Shopping, Style & Fashion, Technology , Finance , and Travel. Ad buyers want performance from their ads – any format, any device.

Header Bidding 109

Header Bidding Viewability Ad Tech Ad Inventory 109