Martech Series

JUNE 9, 2022

. “We believe this is the future of ad-supported television — and our latest FAST report confirms it.” ” FAST ad opportunities are on the rise. Since Q1 2021, ad opportunities have increased by 110%, indicating that more viewers are watching the content and ads, and ad slots are being used more effectively.

Advertising 82

Advertising Impressions Ad Inventory Audience 82

Clearcode

APRIL 21, 2023

Header Bidding Header bidding (HB) is a process whereby publishers make their ad inventory available to advertisers before their ad server selects which ad to display. When a publisher puts ad space up for sale, advertisers make offers to buy this space.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Digiday

OCTOBER 27, 2022

This conversation was in the run-up to its unBoxed conference where it unveiled a flurry of updates, including video ads , platform updates, plus a burgeoning partnership program. “If you use LiveRamp to manage audiences, you can use RampID as the key to join audiences with Amazon ad sales or customer analytics.”

Advertising 72

Advertising Demand Side Platform Conversion Audience 72

Monetize More

MARCH 14, 2023

Consider Ad Placement : The placement of your mobile ads can have a significant impact on their visibility and engagement. Consider placing ads above the fold, where they are more likely to be seen by users. Want the ad tech industry leaders to optimize your mobile ad inventory? Get started here.

Mobile Ads 98

Mobile Ads A/B Testing Conversion Rate Click Through Rate 98

RevX

NOVEMBER 7, 2022

The DSP bids only for the most relevant ad space making it a highly efficient process for advertisers. The internet is a huge place with millions of ad inventories. Affiliate networks aren’t directly connected to the ad inventories where your ad/offer would be finally placed. And it does this at scale.

Affiliates 52

Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

InMobi

FEBRUARY 13, 2013

The user may close the ad to get back to the intended content. About 10% of all mobile ad inventory at InMobi is Interstitials, but there is potential for so much more. Interstitials are like the power foods of the mobile ad world. Last year, all we heard in health food news was about eating more kale and quinoa!

Real Estate 40

Real Estate Banner Food Mobile Ads 40

SpotX

AUGUST 8, 2021

I watch a dog food commercial whereas you see a commercial selling cat treats. Data enables advertisers to target and deliver addressable ads to specific TV households or devices. These assets give the MVPD the ability to sell against and deliver ads to the desired target household audiences.

Ad Inventory 52

Ad Inventory Food Audience Advertising 52

Single Grain

JULY 17, 2023

Supply-Side Platform (SSP) Publishers use a supply-side platform to manage and sell their ad inventory. The SSP enables publishers to make their available ad space accessible to potential advertisers through ad exchanges for an increased audience base.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Brid.tv

SEPTEMBER 30, 2022

With contextual video advertising , the ads that show up on your website or app will match the rest of the content. For example, if your content revolves around pets, your visitors will likely see ads for pet stores, pet food, and other pet-related products and services. Pre-Roll Ad Best Practices for Advertisers.

Video Ads 94

Video Ads Conversion Rate Fill rate Ad network 94

InMobi

SEPTEMBER 11, 2019

DSPs also often centralize ad bidding and reporting in one interface. For example, ad exchanges like DoubleClick by Google and OpenX are both marketplaces for advertisers to bid and auction for available ad inventory from publishers.

Demand Side Platform 52

Demand Side Platform Ad Exchange Impressions Machine Learning 52

Brid.tv

OCTOBER 25, 2024

While traditional metrics like viewability have long been the go-to measure, a growing body of research shows that attention measurements provide a far more accurate and meaningful understanding of how consumers engage with ads. So, let’s dive into why attention metrics matter now more than ever.

Viewability 52

Viewability Advertising Click Through Rate Video Ads 52

VideoWeek

SEPTEMBER 27, 2024

IAS Expands Misinformation Reporting to YouTube Content Integral Ad Science (IAS), a media measurement and optimisation company, has expanded its misinformation brand safety and suitability reporting to YouTube. IAS will identify content as misinformation for advertisers running campaigns across YouTube ad inventory.

Retail 98

Retail Marketing Audience Media 98

Monetize More

JUNE 22, 2022

Believe it or not, Interstitial ads have emerged as the most popular ad format for publishers around the world. From blogs to Snapchat ads, these ad formats are hard to miss! Stay tuned to discover your future interstitial ad network partner by going through this post. 7-day payment plan with $5000 weekly payouts.

Ad network 52

Ad network Banner Fill rate CPM 52

Monetize More

AUGUST 26, 2022

I’m quite sure you’re all set to start making money from your website, but you need to get the ‘ad earnings’ digits straight first. You may know how to monetize a website & the golden tactics behind selling ad inventory. Before that, wouldn’t you want to calculate how much money you can make from the ads served on your site?

Header Bidding 52

Header Bidding Ad Space Finance Fashion 52

Monetize More

AUGUST 26, 2022

I’m quite sure you’re all set to start making money from your website, but you need to get the ‘ad earnings’ digits straight first. You may know how to monetize a website & the golden tactics behind selling ad inventory. Before that, wouldn’t you want to calculate how much money you can make from the ads served on your site?

Header Bidding 52

Header Bidding Ad Space Finance Fashion 52

Monetize More

MARCH 14, 2023

Consider Ad Placement : The placement of your mobile ads can have a significant impact on their visibility and engagement. Consider placing ads above the fold, where they are more likely to be seen by users. Want the ad tech industry leaders to optimize your mobile ad inventory? Get started here.

Mobile Ads 52

Mobile Ads A/B Testing Conversion Rate Click Through Rate 52

Smart-Hub

AUGUST 23, 2023

The personalized ads outperformed standard ads by 128% in CTR, becoming one of poster cases for DCO adoption. McDonald’s McDonald’s, a globally recognized fast-food chain, launched the ‘ Raise your Arches ‘ campaign in January 2023.

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

Digiday

JUNE 9, 2022

Last year, Grayscale and Gemini were among the top five crypto companies spending on out-of-home ads, according to OnScreen.AI, a startup that tracks outdoor ad inventory. In March, 50 companies were sent notices to review their ads to make sure they comply with all rules.

Brand Awareness 53

Brand Awareness Marketing Ad Inventory Food 53

Digiday

MARCH 1, 2023

The Independent has been investing further into video content and editorial packages to create more ad inventory for U.S. advertisers. To improve brand awareness in the U.S., the Financial Times is offering its lowest priced subscription product yet. The British invasion of the U.S. media market is not new.

Media 69

Media Audience Pharmaceuticals Agency 69

VideoWeek

SEPTEMBER 1, 2023

The agreement will give Venatus exclusive access to Bidstack’s video game ad inventory across the US, UK, Germany, Canada, Australia and South Korea. Venatus offers brands multiple touchpoints with consumers within, next to and around video games,” said Venatus CEO and co-founder Rob Gay.

Entertainment 52

Entertainment eCommerce Agency Media 52

Ad Beat

JANUARY 1, 2020

On the contrary, print ads, for example, can charge as much as $100 for a thousand impressions. The rapid increase in the number of mobile apps and the swift growth of mobile audience on traditional websites has resulted in an abundance of mobile ad inventory on the market.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

Kevel

MARCH 28, 2022

Generally PMP and PG integrations are for late-stage ad platforms working with top-tier advertisers who would prefer buying all ad inventory through their DSP. Determine your commitments / ad delivery model. Banner ad appearing everywhere (also called run-of-site or run-of-network). $2.

CPC 52

CPC CPM CPA Impressions 52

Single Grain

JULY 18, 2023

Programmatic advertising is the automated buying and selling of digital ad inventory using technology and data-driven algorithms. You see ads for organic food products and fitness equipment when you scroll down the page. Work With Us What Is Programmatic Advertising?

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

VideoWeek

SEPTEMBER 15, 2023

X Begins Selling Inventory Through Google in Effort to Boost Ad Revenue X, the social platform formerly known as Twitter, will begin using Google’s publisher-facing programmatic software Google Ad Manager (GAM) to sell its ad inventory, AdAge reported this week.

Demand Side Platform 52

Demand Side Platform Retail Agency Media 52

VideoWeek

JUNE 30, 2023

The Week for Publishers BOMESI and Vox Partner to Drive Ad Spend to Black-Owned Media The Black Owned Media Equity and Sustainability Institute (BOMESI) is partnering with Vox to help drive more ad-spend to Black-owned media businesses.

Video Ads 52

Video Ads Marketing Ad Tech Media 52

VideoWeek

SEPTEMBER 20, 2024

The company said it has built deeper relationships with major brand clients, while also growing indirect revenues, leading to strong overall ad revenue growth. LBG’s web yields were up 90 percent, which the group said reflected strong demand for its ad inventory.

Retail 52

Retail Agency Media Ad Tech 52

VideoWeek

MARCH 3, 2023

Plus, ITV added architectural tech firm Resi to its Media for Equity portfolio, marking its first investment of 2023. The deal will see the broadcaster invest up to £3 million of ITV and ITVX ad inventory in return for a minority equity stake in Resi.

Advertising 52

Advertising Marketing Retail Ad Tech 52

Single Grain

JULY 29, 2021

Combine the power of both audio and video ads because campaigns that use both formats perform exceptionally well. Multiformat ads result in better ad recall and improved brand awareness. Design your video ads for mobile because 69% of Spotify's video ad inventory runs on mobile.

Video Ads 59

Video Ads Impressions Audience Advertising 59

VideoWeek

JUNE 10, 2022

Production house Studio71 and measurement firm Nielsen have formed a partnership enabling the media company to track Digital Ad Ratings (DAR) across 37 markets, enhancing its measurement of cross-channel networks including CTV. The Week in TV. Wavemaker Wins Danone Global Media Account.

Non-Profit 52

Non-Profit Machine Learning Agency Media 52

VideoWeek

FEBRUARY 16, 2024

. “After a first half in which uncertainties regarding inflation had an impact on advertisers’ investments, the second half of the year saw an increase compared to 2022, due to the return of certain sectors (food, automotive, etc.) FreeWheel acquired the Beeswax DSP in 2020.

Marketing 52

Marketing Media Entertainment Agency 52

Mediavine

NOVEMBER 17, 2021

Viewability — a measurement of how many of your website’s ads are seen by readers — is the key to success with Mediavine ads. This means at least 51% of an ad appears on the reader’s viewing screen for at least one second. They don’t want to spend on ads that aren’t seen. Until now. Okay, We Get it.

Viewability 52

Viewability Real Estate Banner Ad Inventory 52

VideoWeek

OCTOBER 4, 2024

.” Immediate Launches New First-Party Data Offering ‘Prism’ UK publishing group Immediate, which owns the Radio Times, Good Food, Olive, and Top Gear magazine among other titles, this week announced ‘Prism’, a new first-party data offering.

Advertising 52

Advertising Ad Tech Agency Audience 52

VideoWeek

MAY 12, 2023

With a performance-based model, creators can focus on the content that’s resonating with their audiences and helping them grow; advertisers get access to more ad inventory to reach more people; and people get a more consistent viewing experience with more relevant ads,” Meta said in a blog post. Captify, IRIS.TV

Advertising 52

Advertising Entertainment Media Non-Profit 52

VideoWeek

OCTOBER 27, 2023

TV-Based Ad Exposure Set to Drop in Coming Years Time spent watching ads on TV (including streaming) could fall 24 percent by 2027 in the US, according to Brian Wieser, principal at consultancy firm Madison and Wall. So [viewers] can click to buy all the food for a recipe they watch.”

Advertising 52

Advertising GDPR Media Audience 52

VideoWeek

FEBRUARY 7, 2025

BrightLine and TripleLift Launch Shoppable Ad Marketplace BrightLine, a shoppable CTV ads business, has announced a partnership with ad tech firm TripleLift to offer interactive CTV ad inventory through multi-publisher and PMP deals.

Marketing 52

Marketing Ad Tech ROI Retail 52

VideoWeek

NOVEMBER 22, 2024

Apple Expands its Ad Ambitions with News Ads Apple has begun selling its own ad inventory within Apple News, according to a report from Axios this week, expanding its small but significant advertising business. “This is exactly the development model that we would like to extend to the European broadcaster project.”

Marketing 52

Marketing Media Ad Tech Entertainment 52

VideoWeek

JULY 5, 2024

ISBA’s director general Phil Smith asked that Labour continue the UK’s existing system of self and co-regulation for advertising content, and asked for clarity on regulation over food and drink advertising. “Many brands are already having to plan ad campaigns without the finalised rules and guidance they need.

Call for Action 52

Call for Action Media Cookies Audience 52