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FAST Advertising Performance Continues to Excel, Highlighting the Promise Of Dynamic Brand Insertion

Martech Series

Amagi Global FAST Quarterly report reveals ad engagement has grown significantly year-over-year, with ad impressions up by 109%, ad opportunities up by 110% and 97.78% of FAST viewers watching an entire ad. “We believe this is the future of ad-supported television — and our latest FAST report confirms it.”

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12 Quick Approval Ad Networks For 2023 – Jumpstart Site Monetization

Monetize More

You’ll get access to premium video ad inventory when joining their ad network. Viewdeos will help increase your page views and engagement through video inventory created from your content. RevenueHits RevenueHits enables publishers to join their ad network and get approved quickly and easily.

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Programmatic DSPs Vs Affiliate Networks: A Look at the Inner Workings

RevX

A programmatic DSP (demand-side platform) is an automated interface that enables advertisers to buy and manage ads from various ad exchanges. It uses real-time bidding to buy quality impressions made available by the SSP (supply-side platform), at scale. The internet is a huge place with millions of ad inventories.

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How Publishers Can Make More Money With AdTech

Clearcode

Header Bidding Header bidding (HB) is a process whereby publishers make their ad inventory available to advertisers before their ad server selects which ad to display. When a publisher puts ad space up for sale, advertisers make offers to buy this space.

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Amazon’s ad business earned $9.5B last quarter, here’s how it’s pitching itself to advertisers

Digiday

This conversation was in the run-up to its unBoxed conference where it unveiled a flurry of updates, including video ads , platform updates, plus a burgeoning partnership program. “We’re working on aggregating signals to generate inferences that enable ad serving on what we call an anonymous impression.

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What Are Pre-Roll Ads and Why Publishers Love Them

Brid.tv

If you enable autoplay on your player, you will ensure that almost every visitor on your website sees a pre-roll ad , whether they’re interested in the video or not. This will convert into higher impression rates and, by extension, higher ad revenue. Pre-Roll Ad Best Practices for Advertisers. Yes, we do mean literally.

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Omnichannel DSPs vs Specialized DSPs: How to Choose Between the Two

InMobi

DSPs also often centralize ad bidding and reporting in one interface. For example, ad exchanges like DoubleClick by Google and OpenX are both marketplaces for advertisers to bid and auction for available ad inventory from publishers. After the fact, will the DSP provide any data back to you that you can use in the future?