Brid.tv

APRIL 19, 2024

Integration With Ad Networks and Exchanges – Seamless integration with ad networks and ad exchanges enables publishers to consolidate data from multiple sources and get an overview of their ad performance. Boost ad viewability with a sticky, non-intrusive ad unit.

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Monetize More

MAY 2, 2023

It allows publishers to analyze ad setups for any website and gain insight into ad units, bidders, GDPR, technical logs, and much more. Be sure to find out more about all the smart features included in PubGuru Ad Inspector here: [link]. Ad exchanges use real-time bidding to determine the price of each ad impression.

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Brid.tv

DECEMBER 21, 2022

What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. In other words, they act as an intermediary and a marketplace for mobile ad trading. . How Do Mobile Ad Networks Work?

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Ad Ops Hero

JANUARY 25, 2021

Enabling the ad exchange to manage the remnant inventory, publishers will get a fair price by making available their inventory in all the ad exchange auctions. This will help the publishers to fill all the ad inventory at any given point in time and help to generate revenue from each impression it is serving.

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Automatad Inc.

NOVEMBER 23, 2023

So, get ready to learn in detail about SSP and unlock the full potential of your ad revenue. Supply-side platforms (SSP) help digital publishers manage, optimize, and sell their ad inventories to demand partners and earn ad revenue. Buying and optimizing ad inventory, audience targeting, and data utilization.

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Brid.tv

JULY 9, 2023

An OTT advertising platform is a platform that allows OTT publishers to sell their ad inventory , track ad performance, and generate video ad revenue. Simply put, OTT advertising platforms are video ad networks that offer monetization for OTT services as well.

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Clearcode

APRIL 21, 2023

Header Bidding Header bidding (HB) is a process whereby publishers make their ad inventory available to advertisers before their ad server selects which ad to display. When a publisher puts ad space up for sale, advertisers make offers to buy this space. Source: Clearcode.cc

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Martech

JUNE 29, 2022

Fake websites (with fake traffic) are created to inflate impressions for programmatic ad buys. the New York Times) to sell fake ad inventory. Consumers are increasingly aware of their data being collected and used and less willing to click on ads or give up personal information. chart from eMarketer used with permission.

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Lemonads

NOVEMBER 29, 2020

Contrary to RTB, the advertiser using a PMP knows which websites their ads are being served on, allowing them to measure the accurate ROI of their ads. The advertiser is given a sneak peek of the publisher’s ad inventory and is not bound to make any purchase. ahead of time. That’s a lot of money!!

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InMobi

FEBRUARY 2, 2021

SSPs work with multiple publishers on the supply side to help them monetize their available ad inventory, but their primary customers are the DSPs, who in turn work with agencies and advertisers. Some of these, like InMobi Exchange, are just in app, while others offer slightly broader supply.

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Monetize More

OCTOBER 18, 2022

They provide a range of InRead video ad formats that make viewing video ads pleasant and offer a fantastic user experience. With Google AdX, publishers can earn the best CPMs & access the largest video ad inventories and ad exchanges around the world. They come with a customizable video player for ad serving.

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Single Grain

MAY 31, 2023

Here is an example table listing some goals and their description to help you define your own custom strategy: 2) Set Data Privacy Standards The next step is to familiarize yourself with relevant data protection regulations such as the General Data Protection Regulation (GDPR) or the California Consumer Privacy Act (CCPA).

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Machine Learning Marketing Advertising Conversion 52

Smart-Hub

JULY 29, 2024

The ad server definition can be divided into two key categories: An advertiser’s ad server: tools for hosting, rendering, and tracking advertising content. A publisher’s ad server: tools for distributing the content and managing ad inventory.

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Brid.tv

NOVEMBER 22, 2022

Being one of Google’s products, this platform ensures publishers access only the highest-quality mobile ad inventory and features some of the highest CPMs in the industry. Google AdMob gives users access to various ad formats, including different types of display ads , video ads, and native ads. ironSource.

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InMobi

APRIL 11, 2022

” How App Publishers Are Making Their Ad Inventory More Addressable: “As we said before, hybrid publishers, who are active on both mobile and desktop, just want to implement a solution. .’ And, suddenly now they don't know how much time there is and it’s starting to become a pressing issue.

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Smart-Hub

DECEMBER 22, 2023

Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure.

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Brid.tv

JUNE 26, 2023

PropellerAds Gain Access to Premium Demand With TargetVideo FAQ What Is a Video Ad Network? A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers. What is a video ad network?

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Monetize More

FEBRUARY 8, 2023

These are the rumors that have been floating around in AdOps forums and personal chats whenever someone is trying to decide which ad management company they need to be choosing ultimately. Let’s get real here: In the publishers’ marketplace, ad inventory is programmatically bought & sold via automated bidding.

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Adtelligent

OCTOBER 6, 2021

Programmatic advertising is the process of buying/selling ad inventory in real-time through automated bidding exchanges. Monetizing ad units requires a Supply-side platform or SSP. A platform that helps publishers to oversee all of the automated ad sales and related processes. Programmatic monetization strategies.

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YieldBird

MARCH 6, 2024

In the dynamic programmatic advertising environment, publishers are struggling with the challenge of maximizing ad revenue while complying with privacy regulations like GDPR and CCPA. It lets you see how each Bidder (SSP) bidding on your ads is doing, like how quickly they respond and how often they win auctions.

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Monetize More

MAY 4, 2023

Publishers must also stay compliant with regulations such as GDPR and CCPA, as well as industry initiatives like the Coalition for Better Ads. These audits should include reviewing all the reports they share, ad inventory sources, talking to the support team & user feedback.

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Smart-Hub

JANUARY 30, 2024

With their help, you can validate the quality of ads and make sure that they do not look or sound misleading. Having such a feature on your platform can also help you attract more SSP partners since they know their ad inventory will be filled with proper ads. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

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Basis

JANUARY 2, 2024

Couple this with data privacy regulations such as CPRA, CCPA, and GDPR, Apple’s App Tracking Transparency on iPhone, and increased privacy demands from consumers , and it’s clear that adapting to signal loss and embracing privacy-friendly alternatives will be key for programmatic advertisers in 2024.

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Advertising Cookies Impressions Audience 59

Smart-Hub

JANUARY 2, 2024

Optimize Ad Inventory When considering different ways of how to make money selling ads on your website, be sure to pay attention to the option of researching statistics. Posting ads to make money, you take on the responsibility to regularly investigate the quality and safety of the content displayed on your pages.

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Ad Exchange CPC CPM Affiliates 60

VideoWeek

AUGUST 30, 2024

Discovery already offers first-party data for targeting and measurement across a section of its ad inventory. The new offering will be available for targeting and measurement across WBD properties including Max, CNN, discovery+, and Eurosport. Warner Bros. Read more on VideoWeek.

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Smart-Hub

OCTOBER 15, 2023

Receive Free Custom Deployment Calculation Start An ad exchange is a digital marketplace where advertisers and publishers meet to buy and sell inventory via real-time bidding. RTB allows multiple advertisers to bid on ad inventory before a website loads, instantly displaying the winning ad.

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InMobi

APRIL 23, 2019

Then, when you have the best partners and the best prices for your ad inventory, it’s a virtuous cycle of optimization, leveraging relationships, testing and QA-ing new partners. That’s when you get into the fun part: improving the user journey and adding placements. Lots and lots of adflow QA. Things can always be improved.

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Single Grain

JULY 18, 2023

Programmatic advertising is the automated buying and selling of digital ad inventory using technology and data-driven algorithms. Advertisers will adapt to stricter data privacy laws, such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Smart-Hub

JANUARY 13, 2023

Ad Exchange is a digital marketplace where advertisers and publishers meet to buy and sell inventory via real-time bidding (RTB). Real-time bidding allows multiple advertisers to bid on ad inventory before a website loads, instantly displaying the winning ad. Building your own Ad Exchange is quite challenging.

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VideoWeek

APRIL 28, 2023

Some of the changes relate to the action plan submitted in response to the Belgian Data Protection Authority’s ruling that the TCF violates GDPR. The update also removes “legitimate interest” as a legal basis for ad personalisation, and tightens up requirements that facilitate users’ withdrawal of their consent.

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TechCrunch Ads

MAY 26, 2022

“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. Behavioral ad industry gets hard reform deadline after IAB’s TCF found to breach Europe’s GDPR.

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Digiday

JANUARY 4, 2023

Meanwhile, Apartment Therapy Media’s president, Riva Syrop, said during an episode of the Digiday Podcast last year that her team is delaying its tentpole commerce event franchise Small/Cool until the fall 2023 to give sponsors “breathing room,” which will hopefully improve the chances of selling all ad inventory associated with the event.

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Automatad Inc.

FEBRUARY 20, 2023

Share Tweet Share As a publisher, you need an ad management platform to sell and manage your ad inventory. Also known as an ad server, you need it to centralize all aspects of your ad monetization operations, from trafficking and targeting to reporting and analysis. What Is Google Ad Manager for Publishers?

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Automatad Inc.

FEBRUARY 22, 2022

Canadian Marketing Association reported on the negative impact of GDPR on publishers, consumers, and advertisers. Canadian Marketing Association Highlights the Negative Impact of GDPR. The report revealed that the GDPR has had the worst impact on small-to-medium-sized enterprises (SMEs). Related Read: What is GDPR?

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Digiday

JUNE 8, 2022

In some cases, Neustar builds audiences in an SSP and this ad inventory is purchased via a private marketplace deal. However, they still require consent under the EU’s GDPR. It supports currency conversion, GDPR, common ID systems, and multiple ad servers.” In other cases, the transaction occurs through a DSP.

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VideoWeek

MARCH 3, 2023

Plus, ITV added architectural tech firm Resi to its Media for Equity portfolio, marking its first investment of 2023. The deal will see the broadcaster invest up to £3 million of ITV and ITVX ad inventory in return for a minority equity stake in Resi. million, shy of the company’s $75-78 million guidance.

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VideoWeek

OCTOBER 25, 2024

Irish Data Regulator Fines LinkedIn €310 Million Over Ad Targeting Ireland’s Data Protection Commission has handed professional social network LinkedIn a €310 million fine today, stating that LinkedIn has violated Europe’s General Data Protection Regulation (GDPR) in its processing of personal data for behavioural analysis and ad targeting.

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