Clearcode

JULY 13, 2023

SSPs and ad exchanges collaborate with each other in ad inventory buying and selling transactions. AdTech companies, publishers, brands, e-commerce platforms, and telcos can benefit from building an SSP and ad exchange. What Is an Ad Exchange? What’s the Difference Between an SSP and Ad Exchange?

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Monetize More

FEBRUARY 8, 2023

These are the rumors that have been floating around in AdOps forums and personal chats whenever someone is trying to decide which ad management company they need to be choosing ultimately. Let’s get real here: In the publishers’ marketplace, ad inventory is programmatically bought & sold via automated bidding.

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YieldBird

MARCH 6, 2024

In the dynamic programmatic advertising environment, publishers are struggling with the challenge of maximizing ad revenue while complying with privacy regulations like GDPR and CCPA. An exciting aspect of Header Bidding auctions is that the actual wait time may not always reach the maximum set, such as 2500 ms.

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Brid.tv

NOVEMBER 22, 2022

What to Look for in an App Monetization Platform Variety of Ad Formats Header Bidding Support Real-Time Ad Analytics Top 12 Mobile App Monetization Platforms for Publishers 1. Header Bidding Support. That is particularly true for video header bidding since publishers can use it to achieve CPMs in the dozens.

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Smart-Hub

JULY 29, 2024

The ad server definition can be divided into two key categories: An advertiser’s ad server: tools for hosting, rendering, and tracking advertising content. A publisher’s ad server: tools for distributing the content and managing ad inventory. SmartHub’s list of integration options includes OpenRTB 2.5,

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Adtelligent

OCTOBER 6, 2021

Programmatic advertising is the process of buying/selling ad inventory in real-time through automated bidding exchanges. Monetizing ad units requires a Supply-side platform or SSP. A platform that helps publishers to oversee all of the automated ad sales and related processes. Programmatic monetization strategies.

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Automatad Inc.

NOVEMBER 23, 2023

So, get ready to learn in detail about SSP and unlock the full potential of your ad revenue. Supply-side platforms (SSP) help digital publishers manage, optimize, and sell their ad inventories to demand partners and earn ad revenue. Buying and optimizing ad inventory, audience targeting, and data utilization.

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Brid.tv

JULY 9, 2023

An OTT advertising platform is a platform that allows OTT publishers to sell their ad inventory , track ad performance, and generate video ad revenue. Simply put, OTT advertising platforms are video ad networks that offer monetization for OTT services as well.

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Monetize More

OCTOBER 18, 2022

Publishers can scale operations regarding ad formats, selling models and integration as well as access innovative ad formats on desktop, mobile and in-app environments. OpenX integrates seamlessly with most ad servers, video players and header bidding. They come with a customizable video player for ad serving.

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Monetize More

MAY 2, 2023

It allows publishers to analyze ad setups for any website and gain insight into ad units, bidders, GDPR, technical logs, and much more. Be sure to find out more about all the smart features included in PubGuru Ad Inspector here: [link]. Ad exchanges use real-time bidding to determine the price of each ad impression.

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Brid.tv

JUNE 26, 2023

PropellerAds Gain Access to Premium Demand With TargetVideo FAQ What Is a Video Ad Network? A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers.

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InMobi

APRIL 23, 2019

Not only will mobile ad spending overtake spending on all other media by next year, but App Annie has found 60% growth in apps that make money through in-app advertising. According to InMobi’s 2018 Header Bidding Research Report , 53% of app publishers polled said that ad revenues had remained stagnant or decreased in the previous 12 months.

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Digiday

JUNE 8, 2022

In some cases, Neustar builds audiences in an SSP and this ad inventory is purchased via a private marketplace deal. Publishers put code on a page for the purpose of creating a wrapper for header bidding, which enables SharedID creation. However, they still require consent under the EU’s GDPR. How does it work?

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Automatad Inc.

FEBRUARY 22, 2022

Canadian Marketing Association reported on the negative impact of GDPR on publishers, consumers, and advertisers. The Trade Desk launched a direct-to-publisher bidding solution named OpenPath to minimize Google’s unfair advantage in programmatic advertising. Canadian Marketing Association Highlights the Negative Impact of GDPR.

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VideoWeek

OCTOBER 25, 2024

Irish Data Regulator Fines LinkedIn €310 Million Over Ad Targeting Ireland’s Data Protection Commission has handed professional social network LinkedIn a €310 million fine today, stating that LinkedIn has violated Europe’s General Data Protection Regulation (GDPR) in its processing of personal data for behavioural analysis and ad targeting.

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Clearcode

APRIL 26, 2022

The goal of the GDPR is to give EU citizens and residences more control over their personal data and to strengthen user privacy. The EU’s GDPR is often seen as the catalyst for the introduction of other. An ad network is a technology platform that serves as a broker between a group of publishers and a group of advertisers.

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Automatad Inc.

MARCH 8, 2022

The Trade Desk partnered with LiveRamp to launch a GDPR-compliant European version of Unified ID 2.0, Buyers can buy against these labels through their partnered DSPs using existing Prebid’s header bidding integrations for OpenRTB. It further alleged that ads that didn’t use AMP had a one-second delayed load time.

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YieldBird

JANUARY 31, 2025

– I think the market will try to find effective ways to lower the overall take rate – more direct integrations by large advertisers through header bidding integrations. – The programmatic market for publishers has been dynamically developing thanks to: Header Bidding 2.0 Adnuntius, TTD Open Path, etc.)

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