Brid.tv

AUGUST 23, 2022

Through these platforms, you can easily sell your ad inventory and insert ads into your OTT website or app to generate revenue. You can also track the performance of these ads and optimize them to get the highest CPMs. You may know them as video ad networks. Yahoo Ad Tech (Formerly Verizon Media).

Header Bidding 98

Header Bidding Advertising Ad Exchange Video Ads 98

Smart-Hub

JULY 29, 2024

The ad server definition can be divided into two key categories: An advertiser’s ad server: tools for hosting, rendering, and tracking advertising content. A publisher’s ad server: tools for distributing the content and managing ad inventory. SmartHub’s list of integration options includes OpenRTB 2.5,

Ad Exchange 60

Ad Exchange Header Bidding Ad Server Pop-Up 60

Brid.tv

NOVEMBER 22, 2022

What to Look for in an App Monetization Platform Variety of Ad Formats Header Bidding Support Real-Time Ad Analytics Top 12 Mobile App Monetization Platforms for Publishers 1. Header Bidding Support. That is particularly true for video header bidding since publishers can use it to achieve CPMs in the dozens.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

Clearcode

JULY 13, 2023

SSPs and ad exchanges collaborate with each other in ad inventory buying and selling transactions. AdTech companies, publishers, brands, e-commerce platforms, and telcos can benefit from building an SSP and ad exchange. What Is an Ad Exchange? What’s the Difference Between an SSP and Ad Exchange?

Ad Exchange 77

Ad Exchange Header Bidding Ad Space Ad Inventory 77

Brid.tv

JULY 9, 2023

An OTT advertising platform is a platform that allows OTT publishers to sell their ad inventory , track ad performance, and generate video ad revenue. Simply put, OTT advertising platforms are video ad networks that offer monetization for OTT services as well.

Header Bidding 52

Header Bidding Advertising Ad Exchange Ad network 52

Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. Programmatic advertising definition: what is it?

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Adtelligent

OCTOBER 6, 2021

Programmatic advertising is the process of buying/selling ad inventory in real-time through automated bidding exchanges. Monetizing ad units requires a Supply-side platform or SSP. A platform that helps publishers to oversee all of the automated ad sales and related processes. Programmatic monetization strategies.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Brid.tv

JUNE 26, 2023

PropellerAds Gain Access to Premium Demand With TargetVideo FAQ What Is a Video Ad Network? A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Monetize More

MAY 2, 2023

It allows publishers to analyze ad setups for any website and gain insight into ad units, bidders, GDPR, technical logs, and much more. Be sure to find out more about all the smart features included in PubGuru Ad Inspector here: [link]. Ad exchanges use real-time bidding to determine the price of each ad impression.

Ad network 52

Ad network Ad Exchange Demand Side Platform Impressions 52

Monetize More

OCTOBER 18, 2022

Publishers can scale operations regarding ad formats, selling models and integration as well as access innovative ad formats on desktop, mobile and in-app environments. OpenX integrates seamlessly with most ad servers, video players and header bidding. They come with a customizable video player for ad serving.

Ad network 52

Ad network Video Ads Ad Server Header Bidding 52

Automatad Inc.

FEBRUARY 22, 2022

Canadian Marketing Association reported on the negative impact of GDPR on publishers, consumers, and advertisers. The Trade Desk launched a direct-to-publisher bidding solution named OpenPath to minimize Google’s unfair advantage in programmatic advertising. Canadian Marketing Association Highlights the Negative Impact of GDPR.

GDPR 52

GDPR Cookies Header Bidding Impressions 52

InMobi

APRIL 23, 2019

Not only will mobile ad spending overtake spending on all other media by next year, but App Annie has found 60% growth in apps that make money through in-app advertising. According to InMobi’s 2018 Header Bidding Research Report , 53% of app publishers polled said that ad revenues had remained stagnant or decreased in the previous 12 months.

Header Bidding 40

Header Bidding Click Through Rate A/B Testing Ad network 40

Digiday

JUNE 8, 2022

In some cases, Neustar builds audiences in an SSP and this ad inventory is purchased via a private marketplace deal. Publishers put code on a page for the purpose of creating a wrapper for header bidding, which enables SharedID creation. However, they still require consent under the EU’s GDPR. How does it work?

First-Party Cookies 68

First-Party Cookies Cookies Header Bidding Ad Tech 68

Automatad Inc.

MARCH 8, 2022

The Trade Desk partnered with LiveRamp to launch a GDPR-compliant European version of Unified ID 2.0, Buyers can buy against these labels through their partnered DSPs using existing Prebid’s header bidding integrations for OpenRTB. It further alleged that ads that didn’t use AMP had a one-second delayed load time.

Audience 52

Audience Header Bidding Cookies GDPR 52

Clearcode

APRIL 26, 2022

The goal of the GDPR is to give EU citizens and residences more control over their personal data and to strengthen user privacy. The EU’s GDPR is often seen as the catalyst for the introduction of other. An ad network is a technology platform that serves as a broker between a group of publishers and a group of advertisers.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

VideoWeek

OCTOBER 25, 2024

Irish Data Regulator Fines LinkedIn €310 Million Over Ad Targeting Ireland’s Data Protection Commission has handed professional social network LinkedIn a €310 million fine today, stating that LinkedIn has violated Europe’s General Data Protection Regulation (GDPR) in its processing of personal data for behavioural analysis and ad targeting.

Ad Exchange 52

Ad Exchange Ad Tech Agency Video Ads 52