Smart-Hub

DECEMBER 8, 2023

Demand-Side Platform (DSP): how advertisers automatically bid on ad inventory With the help of demand-side platforms (DSPs), solo advertisers and agencies buy audience. They buy an audience, not an ad space. If somebody sees an ad they are not interested in, no one benefits. It is essential to understand.

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Brid.tv

DECEMBER 21, 2022

What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. In other words, they act as an intermediary and a marketplace for mobile ad trading. . How Do Mobile Ad Networks Work?

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Automatad Inc.

FEBRUARY 22, 2022

Canadian Marketing Association reported on the negative impact of GDPR on publishers, consumers, and advertisers. Local Media Consortium’s proprietary identifier NewsPassID shows encouraging results after the pilot testing phase. . Canadian Marketing Association Highlights the Negative Impact of GDPR. Related Read: What is GDPR?

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Martech

JUNE 29, 2022

In addition to the traditional affiliate relationships with publishers, performance marketing opportunities now include influencers on social media, e-commerce-focused web destinations and creators all across the digital landscape. Fake websites (with fake traffic) are created to inflate impressions for programmatic ad buys.

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Monetize More

MAY 2, 2023

It allows publishers to analyze ad setups for any website and gain insight into ad units, bidders, GDPR, technical logs, and much more. Be sure to find out more about all the smart features included in PubGuru Ad Inspector here: [link]. Ad exchanges use real-time bidding to determine the price of each ad impression.

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Lemonads

NOVEMBER 29, 2020

Capturing the attention of consumers, in today’s digital system, is not that easy, and creating a website with all the managing social media channels, is no longer enough. Contrary to RTB, the advertiser using a PMP knows which websites their ads are being served on, allowing them to measure the accurate ROI of their ads.

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Single Grain

MAY 31, 2023

No matter whether you’re a chief marketing officer (CMO), digital marketer, SEO specialist or social media manager, you must possess a comprehensive understanding of the available AI applications and their potential evolution. Social Media: Social media platforms generate massive amounts of user-generated content.

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Brid.tv

JULY 9, 2023

An OTT advertising platform is a platform that allows OTT publishers to sell their ad inventory , track ad performance, and generate video ad revenue. Simply put, OTT advertising platforms are video ad networks that offer monetization for OTT services as well.

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Monetize More

OCTOBER 18, 2022

Get access to global demand with media buyers in over 200 countries, often spending 4x the average media spend and 45+ video first DSPs with over 2 billion daily bids. Publishers can scale operations regarding ad formats, selling models and integration as well as access innovative ad formats on desktop, mobile and in-app environments.

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InMobi

FEBRUARY 2, 2021

The choice of DSP is the single biggest factor in deciding what controls the media buyers have for running their campaigns. ” A data management platform (DMP) is a technology platform that collects and organizes audience data from multiple sources and allows advertisers run ads against these audiences.

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Smart-Hub

JULY 29, 2024

While everything seems to be more or less simple in the case of, for instance, social media marketing, programmatic advertising is much more sophisticated. To successfully navigate it and ensure a stable and effective performance of your white label ad exchange, you need to understand all the essential terms and processes.

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Brid.tv

NOVEMBER 22, 2022

Being one of Google’s products, this platform ensures publishers access only the highest-quality mobile ad inventory and features some of the highest CPMs in the industry. Google AdMob gives users access to various ad formats, including different types of display ads , video ads, and native ads. Marketplace.

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VideoWeek

AUGUST 30, 2024

US Appeals Court Strikes Down Big Tech’s “Liability Shield” A US appeals court has struck down the argument that federal law grants social media companies immunity from being held accountable for user harms, according to Bloomberg. Discovery already offers first-party data for targeting and measurement across a section of its ad inventory.

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Adtelligent

OCTOBER 6, 2021

Programmatic advertising is the process of buying/selling ad inventory in real-time through automated bidding exchanges. Monetizing ad units requires a Supply-side platform or SSP. A platform that helps publishers to oversee all of the automated ad sales and related processes. Programmatic monetization strategies.

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Smart-Hub

DECEMBER 22, 2023

Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure.

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Brid.tv

JUNE 26, 2023

PropellerAds Gain Access to Premium Demand With TargetVideo FAQ What Is a Video Ad Network? A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers.

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Basis

JANUARY 2, 2024

Couple this with data privacy regulations such as CPRA, CCPA, and GDPR, Apple’s App Tracking Transparency on iPhone, and increased privacy demands from consumers , and it’s clear that adapting to signal loss and embracing privacy-friendly alternatives will be key for programmatic advertisers in 2024.

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InMobi

APRIL 11, 2022

” How App Publishers Are Making Their Ad Inventory More Addressable: “As we said before, hybrid publishers, who are active on both mobile and desktop, just want to implement a solution. .’ And, suddenly now they don't know how much time there is and it’s starting to become a pressing issue.

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VideoWeek

MARCH 3, 2023

Digital Drives ITV Revenue Growth as TV Ad Sales Fall ITV’s revenues were up 7 percent YoY in 2022, reaching £4.435 billion. While the tough ad market saw media and entertainment revenues fall 1 percent, digital revenues rose 18 percent, meaning total ad revenue dropped by 1 percent over the year.

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Smart-Hub

JANUARY 30, 2024

In this article, we will tell you more about different types of fallacies used in advertising and explain why and how you should care about them as an owner of an ad exchange. Ad Hominem Ad hominem is a phrase from the Latin language meaning “against a person”. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

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VideoWeek

APRIL 28, 2023

Samsung Ads Builds a Clean Room with InfoSum Samsung Ads has added its name to the growing list of media owners investing in data clean room technology, announcing this week it is building a clean room using InfoSum’s technology. The JIC was set up by Comcast-NBCUniversal, Paramount Global, Fox, Warner Bros.

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Single Grain

JULY 18, 2023

If you’re new to programmatic ads or need a refresher, this guide on programmatic advertising 101 is just for you! But programmatic advertising streamlines the process of media buying, making it more efficient. 7 Pillars of Programmatic Advertising The programmatic ads framework rests on seven key pillars.

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Smart-Hub

OCTOBER 15, 2023

Receive Free Custom Deployment Calculation Start An ad exchange is a digital marketplace where advertisers and publishers meet to buy and sell inventory via real-time bidding. RTB allows multiple advertisers to bid on ad inventory before a website loads, instantly displaying the winning ad.

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Smart-Hub

JANUARY 2, 2024

As you can see, publishers who own websites, most often online media or blogs, use SSPs to get paid for advertising. After placing their ad slots on SPPs, they only have to connect to the proper ad exchange, set the price, and wait for the revenue. Please see the image below. CCPA, COPPA, and Sellers.json.

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Digiday

JUNE 8, 2022

ConnectID only works with Yahoo’s DSP, which provides audience activation for millions and media measurement ranging from traditional display to CTV, programmatic audio and digital out-of-home. In the DSP, the publisher and advertiser IDs are matched, providing secure ad placement. It later changed the name to Verizon Media Group.

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Smart-Hub

JANUARY 13, 2023

A deep understanding of traffic and constant analysis make the media trade safe and transparent. For this reason, many prominent market players have started creating spaces for buying and selling media. This way, they protect their inventory and save on commissions previously paid to third-party advertisers. No Versatility.

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InMobi

APRIL 23, 2019

Not only will mobile ad spending overtake spending on all other media by next year, but App Annie has found 60% growth in apps that make money through in-app advertising. That’s when you get into the fun part: improving the user journey and adding placements. On the monetization front, in-app advertising remains ascendant.

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VideoWeek

OCTOBER 7, 2022

Instead Rabe intends to forge ahead with plans “to build a national media group of sufficient size to compete with the US platforms.”. UK Government Plans to Replace GDPR. We will be replacing GDPR with our own business- and consumer-friendly British data protection system,” Donelan announced. . Xperi Splits in Two.

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Automatad Inc.

MARCH 8, 2022

The Trade Desk partnered with LiveRamp to launch a GDPR-compliant European version of Unified ID 2.0, In a bid to avoid a potential GDPR lawsuit, The Trade Desk has partnered with LiveRamp to launch a European version of Unified ID 2.0 , dubbed EUID (European Unified ID). named European Unified ID. Cookieless Advertising. Unified ID 2.0

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VideoWeek

OCTOBER 4, 2024

Schrems claimed that Meta, and specifically Facebook, had unlawfully used data which the tech giant had collected about him to target ads. ” Madhive Taps Samba TV for ACR-Based Targeting Madhive, a CTV ad tech firm, has signed Samba TV as its preferred partner for automatic content recognition-based (ACR) audience targeting.

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VideoWeek

OCTOBER 25, 2024

Irish Data Regulator Fines LinkedIn €310 Million Over Ad Targeting Ireland’s Data Protection Commission has handed professional social network LinkedIn a €310 million fine today, stating that LinkedIn has violated Europe’s General Data Protection Regulation (GDPR) in its processing of personal data for behavioural analysis and ad targeting.

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VideoWeek

MAY 26, 2023

billion fine for unlawful practices which aren’t compliant with the EU’s General Data Protection Regulation (GDPR). While Meta has taken steps to bring these data transfers in line with the GDPR, the DPC ruled that these steps don’t go far enough to protect EU users’ data. The Week in Tech Meta Hit with €1.2 Read more on VideoWeek.

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Clearcode

APRIL 26, 2022

A brief history of digital advertising — from the very first online ad to today. The main media-buying processes. Next up we’ll take a look at the media-buying process. We saw the first ad appear in 1994, web cookies, which would go on to play a key role in online advertising, were invented by 2 developers from Netscape in 1994.

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VideoWeek

OCTOBER 27, 2023

Meanwhile non-advertising revenues within the media segment continued to grow, up by 16.6 Advertisers Invest in Video as UK Ad Spend Grows in H1 Advertisers are prioritising video amid volatile economic conditions, according to IAB UK and PwC, with video ad spend up 11 percent during the first half of 2023. “I percent YoY.

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illumin

AUGUST 9, 2024

The social media company Snap Inc. announced it is collaborating with the media measurement company VideoAmp to integrate its full inventory through VideoAmp’s cross-platform planning solution. They kept user IDs within their own ad ecosystems for media planning and measurement. is opening its walled garden.

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VideoWeek

JANUARY 24, 2025

The news will be welcomed by publishers, many of whom say that running consent or pay mechanisms has a significant impact on their ability to monetise their ad inventory. DAZN executives said the ambition was to create a $200 billion media group that would become the “Spotify of sport.” Read more on VideoWeek.

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YieldBird

JANUARY 31, 2025

To gain insight into what lies ahead, weve consulted top industry expertsleaders in ad tech, data analytics, and media buyingto share their perspectives on the biggest challenges, trends, fears and strategies that allowed them to thrive in programmatic advertising. Fill Rate effectiveness in selling ad inventory.

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