Ad Inventory, GDPR and Non-Profit

Unveiling the Programmatic Advertising Ecosystem Without Third-Party Data

Smart-Hub

DECEMBER 8, 2023

Demand-Side Platform (DSP): how advertisers automatically bid on ad inventory With the help of demand-side platforms (DSPs), solo advertisers and agencies buy audience. They buy an audience, not an ad space. If somebody sees an ad they are not interested in, no one benefits. It is essential to understand.

Ad Exchange

Ad Exchange Advertising Non-Profit Demand Side Platform

Ad Analytics for Publishers – Actionable Data to Grow Your Business

Brid.tv

APRIL 19, 2024

Revenue Tracking – Publishers need to track revenue generated from ads accurately. This includes revenue by advertiser, campaign, ad format, and placement, allowing publishers to understand which inventory is most profitable. Boost ad viewability with a sticky, non-intrusive ad unit.

Header Bidding

Header Bidding Click Through Rate Fill rate Viewability

12 Best Mobile App Monetization Platforms for Publishers in 2023

Brid.tv

NOVEMBER 22, 2022

Header bidding technology allows publishers and developers to hold real-time auctions between multiple SSPs to maximize profits. . Being one of Google’s products, this platform ensures publishers access only the highest-quality mobile ad inventory and features some of the highest CPMs in the industry. Marketplace. ironSource.

Header Bidding

Header Bidding Banner A/B Testing Video Ads

20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

DECEMBER 21, 2022

What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. In other words, they act as an intermediary and a marketplace for mobile ad trading. . How Do Mobile Ad Networks Work?

Ad network

Ad network Mobile Ads Header Bidding CPM

White-Label: Meaning, Real World Examples & Business Opportunities

Smart-Hub

OCTOBER 15, 2023

Build Your Profitable Ad Exchange Business With Us! Today, more and more ad tech players decide to have their own software solutions to capitalize on their platforms. Build Your Profitable Ad Exchange Business With Us! With SmartHub , you get ready, proven technology from a reputable ad tech market player.

Ad Exchange

Ad Exchange Ad Tech Non-Profit ROI

The WIR: Enders Predicts Big Slide in UK Broadcaster Viewing, ITV Offers Free Outcome Measurement, and ProSieben Reignites Interest in Sky Deutschland

VideoWeek

MAY 26, 2023

Live broadcaster viewing is set for a particularly sharp decline of 27 percent, while non-live viewing falls by 6 percent. billion fine for unlawful practices which aren’t compliant with the EU’s General Data Protection Regulation (GDPR). Gross ad revenues in MFE’s domestic market rose by 0.4 The Week in Tech Meta Hit with €1.2

Viewability

Viewability Non-Profit Agency Ad Tech

The WIR: The Trade Desk Reportedly Develops a TV OS, US Court Strikes Down Big Tech Liability Shield, and Gap Bumps Up Brand Spend

VideoWeek

AUGUST 30, 2024

YouTube Shows Gun Videos to Minors Finds US Watchdog Gun tutorials remain easily accessible by minors on YouTube, according to research from the Tech Transparency Project (TTP), part of the US non-profit Campaign for Accountability. Warner Bros. Read more on VideoWeek.

Retail

Retail Media Non-Profit Healthcare

Why It Is Beneficial to Use White Label Products in Programmatic Advertising?

Smart-Hub

JANUARY 13, 2023

Ad Exchange is a digital marketplace where advertisers and publishers meet to buy and sell inventory via real-time bidding (RTB). Real-time bidding allows multiple advertisers to bid on ad inventory before a website loads, instantly displaying the winning ad. Building your own Ad Exchange is quite challenging.

Ad Exchange

Ad Exchange Advertising Non-Profit Banner

The WIR: BBC Chairman Steps Down, AI Delivers Results for WPP, and TF1 Reports a Drop in Ad Sales

VideoWeek

APRIL 28, 2023

percent boost in ad revenues. The French broadcaster noted that more than 30 percent of consumption of popular series (including Koh-Lanta and Ici tout commence ) now takes place in non-linear environments. ProSieben Profits Plummeted in 2022 ProSiebenSat.1 But digital sales held strong, with AVOD service MYTF1 delivering a 17.3

Agency

Agency Ad Exchange Audience Non-Profit

The WIR: FAST to Make Up 20 Percent of UK AVOD Market, Apple TV+ Makes Key CTV Advertising Hire, ITV Sees Further Linear Declines

VideoWeek

MARCH 3, 2023

Plus, ITV added architectural tech firm Resi to its Media for Equity portfolio, marking its first investment of 2023. The deal will see the broadcaster invest up to £3 million of ITV and ITVX ad inventory in return for a minority equity stake in Resi. million, shy of the company’s $75-78 million guidance.

Advertising

Advertising Marketing Retail Ad Tech

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

APRIL 26, 2022

The goal of the GDPR is to give EU citizens and residences more control over their personal data and to strengthen user privacy. The EU’s GDPR is often seen as the catalyst for the introduction of other. An ad network is a technology platform that serves as a broker between a group of publishers and a group of advertisers.

Advertising

Advertising Header Bidding Ad Server Ad Exchange

The WIR: RTL Pulls M6 Sale, Xperi Completes its Split, and the Mail Gets Sued

VideoWeek

OCTOBER 7, 2022

UK Government Plans to Replace GDPR. The UK Government plans to replace GDPR with its own data protection system, culture secretary Michele Donelan told the Conservative Party Conference on Monday. “We We will be replacing GDPR with our own business- and consumer-friendly British data protection system,” Donelan announced. .

GDPR

GDPR Cookies Agency Ad Tech

The WIR: Consent or Pay Gets Green Light in UK, Blavatnik Pours $827 Million Into DAZN, and CNN Cuts Six Percent of Staff

VideoWeek

JANUARY 24, 2025

The news will be welcomed by publishers, many of whom say that running consent or pay mechanisms has a significant impact on their ability to monetise their ad inventory. Despite holding high-profile sports rights across international markets, the London-based company has yet to turn an overall profit. percent to 39.9

Ad Tech

Ad Tech Non-Profit Agency Media

AdTech Trends

Unveiling the Programmatic Advertising Ecosystem Without Third-Party Data

Ad Analytics for Publishers – Actionable Data to Grow Your Business

Trending Sources

12 Best Mobile App Monetization Platforms for Publishers in 2023

20 Best Mobile Ad Networks for Publishers and App Developers

White-Label: Meaning, Real World Examples & Business Opportunities

The WIR: Enders Predicts Big Slide in UK Broadcaster Viewing, ITV Offers Free Outcome Measurement, and ProSieben Reignites Interest in Sky Deutschland

The WIR: The Trade Desk Reportedly Develops a TV OS, US Court Strikes Down Big Tech Liability Shield, and Gap Bumps Up Brand Spend

Why It Is Beneficial to Use White Label Products in Programmatic Advertising?

The WIR: BBC Chairman Steps Down, AI Delivers Results for WPP, and TF1 Reports a Drop in Ad Sales

The WIR: FAST to Make Up 20 Percent of UK AVOD Market, Apple TV+ Makes Key CTV Advertising Hire, ITV Sees Further Linear Declines

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

The WIR: RTL Pulls M6 Sale, Xperi Completes its Split, and the Mail Gets Sued

The WIR: Consent or Pay Gets Green Light in UK, Blavatnik Pours $827 Million Into DAZN, and CNN Cuts Six Percent of Staff

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