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Behind-The-Scenes of Header Bidding and How It Creates Better Ad Quality for Publishers

Ad Monsters

Mastering header bidding is essential for maximizing ad revenue, improving user experience, and fostering competitive, real-time auctions between multiple demand sources. This competition results in higher CPMs, better ad quality, and greater control for publishers. It also supports testing Prebid.js

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Disney plans to extend Hulu’s ad targeting options to Disney+’s ad tier

Digiday

Asked what specific ad targeting capabilities from Hulu will be ported to Disney+, Ferro said, “it’ll be some of the basic stuff: age, gender, some geo-targeting. And then the full suite of targeting in July.” household-level IDs, she added. to Disney’s media properties and more than 100 million U.S.

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PowerAdSpy Review 2021: Profit BIG By Testing On Ads That Work!

Lemonads

You can search advertisers, competitor’s domains visiting top-performing advertisers, and check the maximum working ads they’re running ! Bookmark Ads Save your time and bookmark your favorite ads with just a click. And with PowerAdSpy’s GEO targeting, you’ll save a lot of time and money on testing data and ad spend!

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Programmatic Advertising: Make It Part Of Your Advertising Strategy!

Lemonads

Contrary to RTB, the advertiser using a PMP knows which websites their ads are being served on, allowing them to measure the accurate ROI of their ads. The advertiser is given a sneak peek of the publisher’s ad inventory and is not bound to make any purchase. ahead of time.

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Top 10 Interstitial Ad Networks for Publishers [2022]

Monetize More

ExoClick is an innovative ad network for publishers who want to serve interstitial ads with real-time analytics & SAAS technology, referral commissions, timely payments, and 24/7 support. They have over 12 billion geo-targeted ads served regularly to 70K publishers around the world. Instant setup process .

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Strategies for Successful Mobile Programmatic Buying

Smart-Hub

Powered by machine learning algorithms, programmatic mobile ad buying enables advertisers to purchase mobile ad inventory automatically via a demand-side platform (DSP). For instance, in real-time bidding, the auction takes place at an ad exchange, and the whole process is completed within a couple of seconds.

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Modern Programmatic Monetization Strategies

Adtelligent

Programmatic advertising is the process of buying/selling ad inventory in real-time through automated bidding exchanges. Monetizing ad units requires a Supply-side platform or SSP. A platform that helps publishers to oversee all of the automated ad sales and related processes. Great targeting capabilities.