Brid.tv

SEPTEMBER 16, 2024

Programmatic enables publishers to automate the buying and selling of ad inventory , providing more efficient, targeted placements. This approach allows you to serve more ads without manually negotiating each placement, which is particularly efficient for small to mid-sized publishers.

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InMobi

MAY 17, 2018

As the mobile advertising industry continues to grow and become more complex, mobile ad mediation has emerged as a hugely beneficial new option for publishers. A mobile ad mediation platform helps publishers connect to multiple ad networks to maximize fill rates and increase revenue.

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Brid.tv

NOVEMBER 22, 2022

Whether you’re a mobile app developer or a publisher building an OTT app to reach more viewers, creating the app is just the beginning. You have plenty of options in that regard, but the easiest one is through mobile advertising. And the best part is that you don’t need to be an ad tech expert to set it up. Table of Contents.

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Monetize More

APRIL 19, 2023

With a suite of services that include ad inventory management, ad optimization, header bidding, and programmatic advertising, MonetizeMore has maximized revenue for thousands of publishers since 2010. This tool helps you troubleshoot all ad tag issues so that you can scale revenue on your own.

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InMobi

JUNE 18, 2019

Many app publishers today struggle to improve the average eCPMs (effective cost per thousand impressions) and ad fill rates they receive from the ads served to their users. In-app mobile ad spend is growing; around 25% of all digital media budgets are now going towards apps , according to a recent survey commissioned by Forrester.

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Brid.tv

APRIL 4, 2024

The characteristics of ads can significantly impact the profitability of a publisher’s ad inventory. To help, in this article, I will cover the basics for choosing the most optimal ad formats for your website.

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Monetize More

JUNE 19, 2023

Interstitial ads (a.k.a Full-page ads) which has been yielding a 15-30% revenue increase based on the tests we conducted are one of the most popular mobile ad formats. Conclusion Setting up Interstitial ads in Google Ad Manager is worth the effort, but only one small part in optimizing your entire ad inventory.

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Brid.tv

MARCH 16, 2023

For instance, whether the publisher’s user base predominantly uses mobile devices or desktop devices to view content. Since mobile traffic accounts for more than half of the global web traffic, incorporating mobile ad formats is a great opportunity to generate more revenue. contextual, geographic, etc.);

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InMobi

SEPTEMBER 14, 2021

How InMobi Works With App Publishers: The Latest Figures By the end of June 2021, over 23,000 apps were getting mobile ad demand through InMobi Exchange, with 80% of them having directly integrated the InMobi SDK. In this period, we observed 52% growth in ad spending on in-app header bidding supply.

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Monetize More

JUNE 1, 2023

Advanced Optimization: Their advanced algorithms and optimization techniques maximize ad performance, driving higher RPMs and revenue for publishers. Header Bidding Expertise: MonetizeMore’s expertise in header bidding helps publishers unlock the full revenue potential of their ad inventory, resulting in higher payouts.

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InMobi

APRIL 23, 2019

Not only will mobile ad spending overtake spending on all other media by next year, but App Annie has found 60% growth in apps that make money through in-app advertising. On the commercial side there is consolidation of ad networks and increasing server costs. On the monetization front, in-app advertising remains ascendant.

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Monetize More

FEBRUARY 24, 2023

Ad-Request RPM CPM’s two modes: 1. Another factor that will drive RPM and CPM growth is the rise of mobile advertising. Advertisers shift their focus towards mobile ads as more people access the internet through their mobile devices.

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Digiday

JUNE 8, 2022

In some cases, Neustar builds audiences in an SSP and this ad inventory is purchased via a private marketplace deal. Publishers put code on a page for the purpose of creating a wrapper for header bidding, which enables SharedID creation. Neustar sends the IDs to publishers or to advertisers to launch the campaigns.

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Clearcode

APRIL 26, 2022

In the year 2000, Google launched its AdWords ad platform, which is now known as Google Ads. In 2006, AdMob, a mobile ad network, was founded. This is one of Google’s more significant acquisitions and was seen by many as a game changer for Google as it allowed them to beef up their ad product portfolio.

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