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A Publishers Guide to Video Header Bidding (Beginner Friendly)

Brid.tv

One of the most sophisticated pieces of ad technology we have seen appear recently is video header bidding. But what is header bidding exactly, and do you really need it in order to monetize content? Table of Contents What Is Video Header Bidding? How Does Video Header Bidding Work?

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How to Optimize Video Header Bidding To Increase Ad Revenue?

Automatad Inc.

Share Tweet Share Header bidding (HB) has set a benchmark and become the default approach for a publisher to monetize their website. Likewise, video header bidding is a go-to solution for publishers who want to serve video ads. Why video ads, you ask? Well, for starters, adtech knows video ad supremacy !

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Real Time Bidding (RTB) Explained – Programmatic Buying, Platforms, Ads & Networks Guide For 2023

Monetize More

However, RTB is more focused on real-time auction-based bidding, whereas programmatic advertising leverages data and algorithms to automate the buying and selling of ad inventory. RTB offers granular targeting based on real-time data, while programmatic advertising relies on automated targeting based on audience profiles.

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What’s the Difference Between SPO and DPO?

Clearcode

Demand-path optimization (DPO) and supply-path optimization (SPO) are processes designed to organize an efficient path to an ad inventory from both the publisher’s and the advertiser’s ends. Supply-path optimization (SPO) is when demand-side platforms (DSP) try to improve the path to ad inventory.

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20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

Table of Contents What Is a Mobile Ad Network How Do Mobile Ad Networks Work? What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1.

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Ad Analytics for Publishers – Actionable Data to Grow Your Business 

Brid.tv

Revenue Tracking – Publishers need to track revenue generated from ads accurately. This includes revenue by advertiser, campaign, ad format, and placement, allowing publishers to understand which inventory is most profitable. Boost ad viewability with a sticky, non-intrusive ad unit.

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6 Pro Tips for Setting Up Instream Ads for Maximum Monetization

Brid.tv

Instream ads are by far one of the most popular and profitable ways to monetize video content. From the right ad placements to optimal price floors, there are many factors that play into just how much you can make from instream advertisements. Managed Ads Service What Are Instream Ads?