Adtelligent

OCTOBER 6, 2021

Programmatic advertising is the process of buying/selling ad inventory in real-time through automated bidding exchanges. Monetizing ad units requires a Supply-side platform or SSP. A platform that helps publishers to oversee all of the automated ad sales and related processes. Preferred deal.

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Smart-Hub

JULY 29, 2024

The ad server definition can be divided into two key categories: An advertiser’s ad server: tools for hosting, rendering, and tracking advertising content. A publisher’s ad server: tools for distributing the content and managing ad inventory. SmartHub’s list of integration options includes OpenRTB 2.5,

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Automatad Inc.

MAY 9, 2023

Share Tweet Share Google Ad Exchange, also known as ‘Google AdX’, is an ad exchange from Google that’s been serving both sides of the ecosystem — publishers and media buyers since 2009. When Google bought DoubleClick in 2007, it acquired all the assets, including the up-and-coming DoubleClick Ad Exchange.

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Brid.tv

SEPTEMBER 30, 2022

Pre-roll ads are a type of instream video ads. As the name suggests, instream ads show up within a video stream. The term “pre-roll” refers to the specific ad placement in the stream, i.e., before the video starts playing. Where Can You See Pre-Roll Ads. Bumper Ads. Create a Playlist of Short Videos.

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Brid.tv

SEPTEMBER 26, 2022

What Is a Display Ad Network? Display ads are advertisements that show up on websites and apps, usually in the form of an image, text, or video. Display ad networks make display advertising possible. In other words, they are collections of websites and applications that serve display ads. AdMaven 14.

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Brid.tv

OCTOBER 17, 2022

What Are Post-Roll Ads? Post-roll ads are a subcategory of instream ads (advertisements that show up within a video stream). As the name suggests, post-roll ads play after the video ends , as opposed to pre-roll ads , which play before a video, and mid-roll ads , which show up during the stream.

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Automatad Inc.

MARCH 20, 2024

You can easily attract them with an ad inventory with a high viewability rate. Because advertisers want ad space with a high viewability rate ! Try interactive ads like rich-media ads , sticky ads , and pop-up ads when the user is about to exit. Use server-side header bidding.

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Automatad Inc.

MARCH 20, 2024

You can easily attract them with an ad inventory with a high viewability rate. Because advertisers want ad space with a high viewability rate ! Try interactive ads like rich-media ads , sticky ads , and pop-up ads when the user is about to exit. Use server-side header bidding.

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Brid.tv

OCTOBER 15, 2024

Instream ads are by far one of the most popular and profitable ways to monetize video content. However, thats only true if theyre set up properly. From the best ad placements to optimal price floors, there are many factors that play into just how much you can make from an instream video ad.

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Monetize More

JUNE 1, 2023

Some common ad formats include: Display ads Video ads In-app ads Interstitial ads Native ads Display ads are the most common type of ad format and are typically displayed on a website or mobile app. They can come in various sizes and formats, including banner ads, pop-up ads, and more.

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Smart-Hub

JANUARY 23, 2023

In fact, it collects a large network of sites and connects them into a single stream, and allows all of them at once to sell inventory in the auction. The most famous are Google Ad Manager, Appnexus, Between, Mopub, and Rubicon. Ad Exchange is an open advertising marketplace that hosts regular auctions of ad inventory.

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Digiday

JUNE 8, 2022

In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. But with Google’s plans to phase third-party cookies out of Chrome in 2023, and Safari and Firefox already blocking them, up to $10 billion of US publisher revenue could be at stake. How the data stacks up.

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Brid.tv

SEPTEMBER 5, 2022

Here are the most common ones: AVOD — AVOD , or ad-based video-on-demand, places advertisements in and around your stream. Using this model, you can offer content for free while charging advertisers for using your ad inventory. In other words, the platform supports all kinds of video ads, including instream and outstream units.

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Brid.tv

NOVEMBER 8, 2022

It is quite complex , and it can vary depending on the platform, ad type, and transaction type. The website or video player puts an ad impression up for auction using a supply-side platform (SSP). On their end, demand-side platforms (DSPs) place bids using the ad creatives supplied by advertisers in a real-time bidding auction.

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Monetize More

MAY 31, 2022

With new monetization schemes popping up every day, it can be hard to keep track of which ones are worth your time (and money). It’s a little-known metric, but one that can be incredibly useful for many publishers looking to get the most out of their ad campaigns. rCPMs and Header Bidding. of impressions.

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