Ad Monsters

DECEMBER 21, 2023

With the help of Keith Candiotti, Founder and CEO of Optimera, we explored the concept of dynamic flooring in programmatic advertising, focusing on publishers’ strategies to maintain ad inventory pricing competitiveness in the open marketplace. How Can Publishers Boost Their Ad Revenue with Header Bidding?

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Header Bidding Viewability Impressions CPM 65

Clearcode

JULY 13, 2023

SSPs and ad exchanges collaborate with each other in ad inventory buying and selling transactions. AdTech companies, publishers, brands, e-commerce platforms, and telcos can benefit from building an SSP and ad exchange. What Is an Ad Exchange? What’s the Difference Between an SSP and Ad Exchange?

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Ad Exchange Header Bidding Ad Space Ad Inventory 84

Brid.tv

FEBRUARY 29, 2024

Especially now, with the ever-growing ad spend from brands and advertisers, the demand for ad inventory is skyrocketing. But to really cash in on their inventory, publishers need to master ad yield optimization. These ads provide increased ad visibility and higher ROI, making them a valuable consideration.

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Header Bidding Viewability Ad Inventory CPM 52

Monetize More

OCTOBER 13, 2022

Dynamic Price Floor Optimization is the process of selling ads that involve setting a base price for the publisher’s ad inventory and then automatically fine-tuning the price for maximum yield. Consider the following scenarios to understand how this affects profitability: 1- Conventional Header Bidding Price Floors.

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Header Bidding Ad Inventory Impressions Cookies 52

Brid.tv

FEBRUARY 9, 2023

FAQ What Is Video Ad Monetization? Video ad monetization refers to the process of generating revenue through video ads. This is done by finding the appropriate ad monetization platform that connects the publisher of a website/app with advertisers looking to serve their video ads to the publisher’s users.

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Video Ads Header Bidding Viewability Fill rate 52

Automatad Inc.

OCTOBER 27, 2023

92% of the marketers say they got high ROI using video marketing. Challenges in Video Monetization Even though the video website drives higher engagement and money through the video ads, there are challenges you need to face and conquer to see better ROI. You can ask them to implement video header bidding for you.

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Header Bidding Video Ads Fill rate CPM 52

InMobi

JULY 26, 2021

With the pandemic restrictions being eased across the globe and businesses gradually re-opening, advertisers and their demand-side platforms (DSPs) have started planning ad campaigns to improve their brand awareness among the back-to-school consumers and office shoppers, to boost their overall annual sales.

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Header Bidding Click Through Rate Demand Side Platform Fill rate 52

Adtelligent

OCTOBER 6, 2021

Automated buying and selling of ads seem incredibly lucrative during crisis times, as it can effectively help launch ad campaigns reasonably quickly, with minimal costs and workforce, great targeting options and scaling abilities, higher ROI, and cross-device campaign possibilities. Preferred deal.

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Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Smart-Hub

JUNE 11, 2024

The programmatic model entered the stage in the early 2000s, and during that time, it implied leveraging automated systems to sell and buy ad inventory. RTB (real-time bidding) emerged in 2009, which had a great impact on programmatic advertising and the introduction of SSPs and DSPs. Why is supply path optimization important?

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Demand Side Platform Ad Exchange Ad Inventory Header Bidding 56

Monetize More

OCTOBER 4, 2022

Publishers can deploy a variety of programmatic advertising solutions in their ad stack. These tips can help you determine which approach is best for your ad inventory: Refreshing Holiday Content. With the influx of traffic, comes the need to boost ad revenue. Ad Stack Prep .

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Header Bidding Native Advertising Banner Video Ads 52

Automatad Inc.

MARCH 20, 2024

You can easily attract them with an ad inventory with a high viewability rate. Because advertisers want ad space with a high viewability rate ! They don’t want to spend their money on unseen ads, which will not benefit them. Therefore, a high fill rate is ensured by ads from potential demand partners.

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Viewability CPM Impressions Fill rate 52

Automatad Inc.

MARCH 20, 2024

You can easily attract them with an ad inventory with a high viewability rate. Because advertisers want ad space with a high viewability rate ! They don’t want to spend their money on unseen ads, which will not benefit them. Therefore, a high fill rate is ensured by ads from potential demand partners.

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Viewability CPM Impressions Fill rate 52

Smart-Hub

OCTOBER 24, 2023

This competition often leads to higher ad prices and increased revenue for publishers. Enhanced Ad Inventory Management Programmatic advertising systems assist in managing ad inventory more efficiently by ensuring that ad space is used effectively.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Automatad Inc.

NOVEMBER 22, 2023

Open but inactive browser tabs can sometimes unintentionally trigger automatic ad refreshes, leading to refreshed ads without actual views. Here are potential drawbacks to watch out for: Diminished value: Frequent refreshes can reduce perceived value for advertisers, impacting their ROI. Ready to Try It Out?

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Viewability Impressions Header Bidding Ad Inventory 40

Monetize More

NOVEMBER 24, 2022

Unaffected by ad blockers. Maximize Revenue with Mobile Video Ads. Keep optimizing your mobile ad inventory to attract high paying advertisers. Use both instream and outstream mobile video ads for more engagement. Keep your mobile video ads 15-30 seconds to attract attention and conversions. Cons: Expensive.

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Mobile Ads Banner Viewability CPM 59

Smart-Hub

JANUARY 23, 2023

In fact, it collects a large network of sites and connects them into a single stream, and allows all of them at once to sell inventory in the auction. The most famous are Google Ad Manager, Appnexus, Between, Mopub, and Rubicon. Ad Exchange is an open advertising marketplace that hosts regular auctions of ad inventory.

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Advertising Ad Exchange Banner Header Bidding 40

VideoWeek

JUNE 30, 2023

Open Source Unified Auction Solution Prebid Gets Privacy Update Header bidding software Prebid has been updated, giving publishers more transparency into specific ad transactions. The deal will see ad inventory from the BOMESI Collective, a group of 50 Black-owned publishers, sold through Vox Media’s Concert SSP.

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Video Ads Marketing Ad Tech Media 52

VideoWeek

OCTOBER 25, 2024

The Programmatic Cloud for Video product aims to help publishers increase revenues, control ad auction dynamics, maximise ad delivery rates, and reduce their carbon footprint. The result was up from the previous study where ROI was €5.6. for every €1 invested. percent YoY.

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Ad Exchange Ad Tech Agency Video Ads 52

MNTN

JANUARY 29, 2025

Demand-Side Platform (DSP) A Demand-Side Platform (DSP) is an automated buying platform where advertisers can purchase digital ad inventory. Advertisers who use a DSP will buy ad impressions from an ad exchange for a predetermined bid price. Refining targeting over time improves ROI and prevents wasted ad spend.

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