Basis
JANUARY 11, 2024
On the one hand, technological developments like digital healthcare, personalized medicine, and artificial intelligence are reshaping how consumers take care of their health. These folks are all too familiar with the healthcare system as they navigate procedures that require more care than just a standard visit.
Basis
FEBRUARY 21, 2024
From raw materials to professional services, from healthcare supplies to technology, and everything in between, the business-to-business (B2B) industry boasts a truly vast spectrum of categories. But the characteristics of those B2B buyers are changing, as is their path to purchase. Advertisers today have a lot of noise to sift through.
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Brid.tv
APRIL 11, 2024
This applies across all industries, such as healthcare, where HCP online engagement is vital in delivering valuable information and resources to healthcare professionals (HCPs). Online Media vs. Traditional Media To showcase how online media surpasses traditional, we decided to compare them based on the following characteristics.
MNTN
AUGUST 5, 2024
An ad network is a platform that connects advertisers with publishers that want to host ad content. In the realm of CTV, ad networks connect you with streaming service providers who have marketing space to sell. Premium Ad Network These platforms focus on high-quality, often exclusive ad inventory from reputable publishers.
MNTN
AUGUST 5, 2024
An ad network is a platform that connects advertisers with publishers that want to host ad content. In the realm of CTV, ad networks connect you with streaming service providers who have marketing space to sell. Premium Ad Network These platforms focus on high-quality, often exclusive ad inventory from reputable publishers.
Basis
JULY 24, 2023
Private Marketplace A private marketplace (PMP) provides access to prepackaged deals where publishers and providers bundle high-quality ad inventory. Typically, these deals come at a higher CPM and ensure that the best ad placements on a website go to the highest bidder.
VideoWeek
JUNE 24, 2022
Cuebiq, Foursquare and Precisely PlaceIQ have committed to the NAI Enhanced Standards for Precise Location Information Solution Providers, which prohibits the collection, use and transfer of precise location data from sensitive places, relating to religious worship, certain healthcare services, military bases and LGBTQ+ identity.
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