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10 Tips for Publishers: How to Increase Your Video Ad Revenue

Brid.tv

With how user behavior has changed over the years, recent ad tech advancements, and the increasing competition in the market, publishers need a strategic approach to get the most out of their ad inventory and boost their video ad revenue. Programmatic enables publishers to automate the buying and selling of ad inventory.

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DoubleVerify Takes Down First Large-Scale Ad Impression Fraud Scheme in Audio

Ad Tech Daily

Since the DV Fraud Lab […] The post DoubleVerify Takes Down First Large-Scale Ad Impression Fraud Scheme in Audio appeared first on Ad Tech Daily.

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Bundling vs. Market Driven Pricing: The Ideal Path to Better Yield

Ad Monsters

For example, a broadcaster might offer ad spots during a high-profile NFL game but require advertisers to also purchase spots during reruns or reality TV shows. This approach ensures high revenue for the premium content but the fundamental question of the actual market value for an individual impression remains unanswered.

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Supply Side Platform (SSP): What Is It & How Does It Work?

MNTN

A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to various potential buyers, maximizing ad revenue in real-time bidding environments. Learn more about SSP vs DSP.

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Programmatic Advertising: The Ultimate Guide

illumin

Some key benefits of programmatic advertising include: Reach larger audiences: Advertisers can reach larger, more relevant groups than when purchasing ad inventory from several disparate sources. Increased flexibility: Advertisers and buyers can make adjustments to ad campaigns transparently and flexibly.

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Top Prebid Benefits and Challenges Publishers Need To Know

Playwire

Key Points Prebid offers significant revenue potential by enabling real-time competitive bidding from multiple demand partners, potentially driving up ad prices and maximizing the value of each ad impression.

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Ad Exchange: What Is It & How Does It Work?

MNTN

Ad Exchange Benefits Ad exchanges provide a more efficient and transparent way for advertisers and publishers to buy and sell ad inventory. Real-Time Bidding Ad exchanges enable advertisers to bid on impressions the moment they become available, ensuring ads reach the most relevant audience instantly.