YieldBird

APRIL 19, 2023

What is Google Optimized Pricing Google Optimized Pricing is a feature within Google Ad Manager that uses machine learning algorithms to dynamically set optimal pricing for programmatic ad inventory. Our team of experts is ready to guide you through the setup process and help you unlock the full potential of your ad inventory.

Machine Learning 98

Machine Learning Ad Inventory Impressions Marketing 98

Admixer

APRIL 30, 2023

Editor’s note: This case study describes how Admixer helped an international carrier airline connect with travelers globally by finding and securing relevant ad inventory across our network of premium publishers, apps and CTV networks.

Impressions 52

Impressions Ad Inventory 52

Monetize More

JUNE 15, 2023

Header Bidding enables publishers to expose and sell their inventory to more demand partners while getting the highest possible yield for each impression. With Header Bidding allowing multiple demand sources to bid in real-time for the same inventory, publishers can expect higher ad revenues and better monetization efficiency.

Header Bidding 98

Header Bidding Ad Exchange Fill rate Demand Side Platform 98

Digiday

OCTOBER 31, 2024

Publishers are conflicted about curation — the not-new but en vogue practice of selectively packaging ad inventory from the open market. On the one hand, they see the upside: it promises to boost revenue from impressions that would have otherwise been sold cheap or not all.

Ad Inventory 88

Ad Inventory Impressions Media Marketing 88

Ad Monsters

DECEMBER 2, 2024

For example, a broadcaster might offer ad spots during a high-profile NFL game but require advertisers to also purchase spots during reruns or reality TV shows. This approach ensures high revenue for the premium content but the fundamental question of the actual market value for an individual impression remains unanswered.

Machine Learning 100

Machine Learning Marketing Impressions CPM 100

Ad Monsters

JULY 30, 2024

This algorithm analyzes historical pricing data, current market conditions, and the value of the impression to tweak bids just enough to win ad impressions without overpaying. while still winning the spot and potentially saving the advertiser 25% on that impression. But, with bid shading, the algorithm suggests $7.50

Header Bidding 108

Header Bidding Impressions Ad Inventory Fill rate 108

MNTN

MARCH 19, 2024

Programmatic advertising has several benefits, including: Efficiency : Programmatic advertising enables advertisers to reach their target audience more efficiently by automating the ad-buying process. Cost-effectiveness : Programmatic ads are cost-effective, as advertisers only pay for the impressions that their ads receive.

Demand Side Platform 97

Demand Side Platform Advertising Ad Exchange Ad Inventory 97

Monetize More

JANUARY 12, 2023

Reducing unfilled ad impressions is an important step in increasing ad revenue for a website. Unfilled ad impressions occur when there are no bids or ads available to fill the ad space on a website. This can lead to a loss of potential ad revenue for the website.

Impressions 52

Impressions CPM Brand Awareness Ad Exchange 52

Martech

MAY 30, 2024

Mile’s AI-Powered Dynamic Flooring helps publishers optimize ad inventory monetization. It applies price floors in real time based on historical buying patterns and inventory performance, analyzing site-specific data like the audience, geo, ad unit, device, browser, etc.,

MarTech 119

MarTech Fill rate Ad Inventory Impressions 119

Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. Programmatic advertising definition: what is it?

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Digiday

JANUARY 31, 2024

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Cookies 96

Cookies Advertising Ad Inventory Impressions 96

Clearcode

SEPTEMBER 20, 2023

The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.

Demand Side Platform 110

Demand Side Platform Ad Exchange Ad Inventory Impressions 110

Martech

FEBRUARY 23, 2022

The Roku Advertising Watermark connects with the Roku operating system to automatically verify publisher ad requests, as well as ad impressions. Roku’s OneView ad buying platform will also be the first to offer ad inventory that is automatically validated with the watermark. Processing.Please wait.

Advertising 111

Advertising Manufacturing Ad Inventory Impressions 111

Clearcode

APRIL 26, 2023

Demand-path optimization (DPO) and supply-path optimization (SPO) are processes designed to organize an efficient path to an ad inventory from both the publisher’s and the advertiser’s ends. Supply-path optimization (SPO) is when demand-side platforms (DSP) try to improve the path to ad inventory.

Ad Inventory 84

Ad Inventory Demand Side Platform Non-Profit Impressions 84

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To connect publishers with buyers, SSPs integrate with various demand sources, such as DSPs, ad exchanges, ad networks, and agencies. How Does a Supply-Side Platform (SSP) Work?

Header Bidding 89

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 89

Monetize More

APRIL 6, 2023

If your ad is shown twice on a single device, it only counts as one unique identifier. Right next to that is Ad opportunities , which are the number of times it was possible to have delivered an impression. Users can select between Unique identifiers and Ad opportunities.

Ad Inventory 52

Ad Inventory Impressions Audience 52

Basis

DECEMBER 7, 2023

Below, Pamuk breaks down how MFAs work, and shares insights on how advertisers can avoid low-quality ad inventory before a campaign starts. These sites are built just to generate traffic: They usually pay for traffic to their site and then generate multiple ad impressions on each page.

Advertising 85

Advertising Pop-Up Impressions Ad Inventory 85

Digital Turbine

MAY 1, 2023

The DT FairBid and Google bidding closed beta allowed publishers to enjoy the benefits of quality demand at scale, seeing: Improved performance with more competition for publishers inventory: with Google advertisers now competing in real-time for the same ad impressions, publishers benefitted from high-quality demand and got the price they deserve (..)

Fill rate 98

Fill rate Ad Inventory Impressions Advertising 98

Monetize More

MARCH 10, 2023

One such metric is RPM, or revenue per thousand impressions. RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It represents the cost the advertiser will pay for every 1,000 ad impressions served on a publisher’s website. in ad revenue.

Header Bidding 73

Header Bidding CPM Ad Inventory Click Through Rate 73

Martech

OCTOBER 19, 2022

Although the overwhelming majority of automated ad buying is RTB, there are other methods. Programmatic direct is buying a guaranteed number of ad impressions on specific websites or from selected publishers. While this assures ad space on specific publisher sites, it isn’t as good when it comes to audience targeting.

Advertising 130

Advertising Marketing Ad Exchange Retail 130

MNTN

MARCH 10, 2023

CTV boasts the highest share of ad views for premium video across devices, according to FreeWheel , and as more streaming ad inventory opens up, CTV’s share of ad views is expected to increase further. Mobile does still have a lead when it comes to overall reach, but CTV is quickly catching up.

Impressions 98

Impressions Ad Inventory Video Ads Retail 98

Monetize More

MAY 30, 2023

Mobile Ad Network Description Google Ad Exchange A premium ad network that connects publishers with big brand advertisers, offering preferred deals, filtering options, and other premium features. Requires a large amount of monthly impressions for access. Are more ad networks for your app better?

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Monetize More

JULY 8, 2022

Publishers can use In-App Header Bidding to simultaneously offer their ad inventory to multiple demand partners through this programmatic advertising technology, guaranteeing a real-time, unified auction. To maximize revenue for the publisher, ongoing auctions create competition among bidders for all in-app ad impressions.

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

AdPushup

JUNE 18, 2023

Look no further than Google Ad Manager Account, a powerful platform that offers a comprehensive suite of features to help you effectively manage and monetize your digital ad inventory. Given that Google owned 92% of the global search market share in [.]

Impressions 52

Impressions Ad Inventory Advertising Marketing 52

Ad Monsters

FEBRUARY 16, 2023

It is a real-time programmatic auction where multiple demand partners bid on a single impression. Header bidding allows publishers to offer their ad inventory to multiple SSPs (Supply-Side Platforms), ad networks, and ad exchanges to bid before sending the bid call to the ad server.

Header Bidding 90

Header Bidding Ad Server Ad Inventory Ad Exchange 90

Ad Monsters

OCTOBER 2, 2024

Mastering header bidding is essential for maximizing ad revenue, improving user experience, and fostering competitive, real-time auctions between multiple demand sources. This competition results in higher CPMs, better ad quality, and greater control for publishers. But let’s dive headfirst into this bidding auction.

Header Bidding 102

Header Bidding Ad Server Ad Exchange Ad network 102

Ad Monsters

MAY 9, 2024

Fraud Detection Algorithms Ad exchanges and programmatic middleware solutions use strict verification procedures to ensure the authenticity of traffic sources and eliminate fraudulent impressions. Moreover, these partnerships enable continuous monitoring of ad inventory, ensuring alignment with industry standards and best practices.

Ad Exchange 105

Ad Exchange Machine Learning Ad Tech Impressions 105

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. The inventory can be purchased in real time through a single-user interface.

Demand Side Platform 112

Demand Side Platform Ad Exchange Impressions Ad Targeting 112

Brid.tv

APRIL 3, 2023

Still, as crucial as it is to set up the best price floors for your inventory, this is no easy task. Luckily, with Brid.TV’s dynamic Prebid price floor optimizer, getting higher RPMs for your impressions is only a couple of clicks away. This amount is determined by the publisher selling the ad space.

Header Bidding 98

Header Bidding CPM Fill rate A/B Testing 98

Digiday

SEPTEMBER 27, 2022

During one of the event’s closed-door sessions — in which publishing executives were granted anonymity for candor — multiple publishing executives lamented seeing ad prices for impressions on cookieless browsers like Safari be half the rate of third-party cookie-enabled impressions. It just doesn’t translate.

Cookies 80

Cookies Viewability Impressions Ad Inventory 80

Martech

AUGUST 18, 2021

At some point, with the vast amount of digital ad inventory, it should be no problem spending time to refine the tools.”. Even if you are paying a higher price, you know the ad will be shown to a human.”. Is it better to secure 100 million impressions, knowing the ads went to real, reliable sites?

Ad Server 138

Ad Server Impressions Ad Exchange Banner 138

Clearcode

JULY 13, 2023

An ad exchange serves as a platform that streamlines the transaction of accessible ad impressions between advertisers, who bid through DSPs, and publishers, who offer their inventory via SSPs or directly through the ad exchange itself. The anatomy of an SSP What Is an Ad Exchange?

Ad Exchange 88

Ad Exchange Header Bidding Ad Space Ad Inventory 88

Ad Monsters

MAY 25, 2023

This includes details about ad placements, ad inventory, and pricing. Both the supply side and demand side can greatly benefit by optimizing supply path efficiencies: Increased Transparency: SPO provides better visibility and insights about the ecosystem — the intermediaries involved, exact ad spend on impressions, etc.

Ad Inventory 92

Ad Inventory Ad Tech Ad Exchange ROI 92

Monetize More

MAY 19, 2023

Publishers running Ad Exchange (AdX) will most likely already know that it is one of the best ad partners to have in a site’s ad stack. However, a lot of networks and exchanges (including Google ) use second price auctions to determine the winning price for each impression. Consider the example below: Bid A = $2.30

Ad Exchange 98

Ad Exchange CPM Impressions Header Bidding 98

MNTN

DECEMBER 15, 2022

Perhaps the most popular ad exchange, many advertisers saw the impact of over-relying on just one performance channel, especially during this essential time. While Google rushed to sort out their tech difficulties, a new source for impressions debuted as Disney+ officially unveiled their ad-supported tier.

Impressions 98

Impressions Ad Exchange Ad Inventory Ad Space 98

Ad Monsters

OCTOBER 5, 2024

Bidstream congestion occurs when the same ad impression opportunity is offered multiple times through different supply paths. DSPs process approximately 30 million bid requests per second, a number that grows as publishers try to ensure their inventory gets noticed by the right buyers.

Ad Tech 103

Ad Tech Impressions Ad Inventory Search Advertising 103

MNTN

MARCH 18, 2024

It’s hard to believe that at one point—and not too long ago, either—ad inventory could only be bought or sold when two people picked up a phone to complete the transaction. Today, ad impressions are sold and purchased at an astonishing rate and at faster speeds than the human brain can comprehend.

Header Bidding 52

Header Bidding Ad Inventory Ad Space Impressions 52