MNTN

FEBRUARY 12, 2025

By eliminating manual ad buying, brands can deliver highly relevant messaging across multiple channels. This guide covers key strategies, targeting tactics, and best practices to help marketers maximize their B2B programmatic campaigns in 2025. Ad Exchange An ad exchange is the trading floor where programmatic bidding takes place.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Monetize More

MARCH 2, 2023

Real Time Bidding is an auction setting where ad impressions are sold and bought, and transactions occur within seconds. Once an advertiser’s bid wins the auction, their digital ad is instantaneously shown on the website or property of the publisher. How does Real Time Bidding work?

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

Martech

JUNE 29, 2022

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). Get the daily newsletter digital marketers rely on.

Marketing 101

Marketing Affiliates CPA ROI 101

YieldBird

APRIL 19, 2023

What is Google Optimized Pricing Google Optimized Pricing is a feature within Google Ad Manager that uses machine learning algorithms to dynamically set optimal pricing for programmatic ad inventory. Our team of experts is ready to guide you through the setup process and help you unlock the full potential of your ad inventory.

Machine Learning 98

Machine Learning Ad Inventory Impressions Marketing 98

MNTN

MARCH 19, 2024

The DSP will work to find available impressions that fit within all of these criteria. Since the cost to use a DSP is often much lower than the cost of engaging an advertising agency, they allow small and medium-sized businesses to access inventory that their larger competitors may instead be buying through a third party.

Ad Exchange 98

Ad Exchange Ad Inventory Demand Side Platform Impressions 98

Ad Monsters

JULY 30, 2024

This algorithm analyzes historical pricing data, current market conditions, and the value of the impression to tweak bids just enough to win ad impressions without overpaying. while still winning the spot and potentially saving the advertiser 25% on that impression. But, with bid shading, the algorithm suggests $7.50

Header Bidding 111

Header Bidding Impressions Ad Inventory Fill rate 111

Digiday

OCTOBER 31, 2024

Publishers are conflicted about curation — the not-new but en vogue practice of selectively packaging ad inventory from the open market. On the one hand, they see the upside: it promises to boost revenue from impressions that would have otherwise been sold cheap or not all. Continue reading this article on digiday.com.

Ad Inventory 84

Ad Inventory Impressions Media Marketing 84

Clearcode

SEPTEMBER 20, 2023

The rising demand for programmatic advertising among advertisers is driving market growth. The DSP market exclusively was valued at $20.77 The Key Functionalities of a DSP The Key Advantages of a DSP Key DSP Market Drivers Should Companies Build, Rent or Buy a DSP? billion in 2022 and is projected to reach $92.12

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Monetize More

JANUARY 18, 2023

Take advantage of your share of this lucrative market. Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Martech

MAY 30, 2024

Mile’s AI-Powered Dynamic Flooring helps publishers optimize ad inventory monetization. It applies price floors in real time based on historical buying patterns and inventory performance, analyzing site-specific data like the audience, geo, ad unit, device, browser, etc., Launch Cart’s LaunchAds.ai

MarTech 107

MarTech Fill rate Ad Inventory Impressions 107

Digiday

JANUARY 31, 2024

Third-party cookies in Chrome are headed for extinction, but you wouldn’t know it from speaking to marketers. Some executives in the in-game advertising sector are building the narrative that the cookie collapse might just be the space’s golden ticket, a chance to step out of the ad world’s shadow.

Cookies 94

Cookies Advertising Ad Inventory Impressions 94

MNTN

MARCH 19, 2024

The key difference between the two is that display ads are the format of the ad, while programmatic advertising is a method of buying those ads. Programmatic advertising is simply a subset of digital advertising that automates the decision-making process of ad placement.

Advertising 97

Advertising Demand Side Platform Ad Exchange Ad Inventory 97

Martech

FEBRUARY 23, 2022

The Roku Advertising Watermark connects with the Roku operating system to automatically verify publisher ad requests, as well as ad impressions. Roku’s OneView ad buying platform will also be the first to offer ad inventory that is automatically validated with the watermark. Processing.Please wait.

Advertising 103

Advertising Manufacturing Ad Inventory Impressions 103

MNTN

MARCH 10, 2023

CTV boasts the highest share of ad views for premium video across devices, according to FreeWheel , and as more streaming ad inventory opens up, CTV’s share of ad views is expected to increase further. Mobile does still have a lead when it comes to overall reach, but CTV is quickly catching up.

Impressions 98

Impressions Ad Inventory Video Ads Retail 98

MNTN

FEBRUARY 11, 2025

Learn more about AVOD vs SVOD vs TVOD How AVOD Works Advertising video on demand is more sophisticated than traditional broadcast television, as it allows brands to precisely target specific markets or demographics. of marketers, excessive repetition is what turns them off to an ad the most. According to 38.5%

Advertising 52

Advertising Audience Impressions Ad Inventory 52

MNTN

DECEMBER 18, 2024

Connected TV (CTV) has opened up an exciting new world of retargeting opportunities for digital marketers. Once reserved for digital marketing channels like search and social, now wide television audiences are retargetable, too. You can then use that data to improve on what works, and fix what doesnt.

Retargeting 52

Retargeting Advertising Audience A/B Testing 52

Digiday

FEBRUARY 26, 2023

Sometimes that money comes after the publisher’s impressions have been sold via the unified auction that is Google’s Open Bidding, other times it’s done through ad tech vendors like OpenX and Sharethrough directly. As it stands, there are 23 partners helping it sell impressions.

Ad Tech 70

Ad Tech Marketing Impressions Ad Inventory 70

Ad Monsters

FEBRUARY 16, 2023

It is a real-time programmatic auction where multiple demand partners bid on a single impression. Header bidding allows publishers to offer their ad inventory to multiple SSPs (Supply-Side Platforms), ad networks, and ad exchanges to bid before sending the bid call to the ad server.

Header Bidding 97

Header Bidding Ad Server Ad Inventory Ad Exchange 97

AdPushup

JUNE 18, 2023

Look no further than Google Ad Manager Account, a powerful platform that offers a comprehensive suite of features to help you effectively manage and monetize your digital ad inventory. Given that Google owned 92% of the global search market share in [.]

Impressions 52

Impressions Ad Inventory Advertising Marketing 52

Martech

AUGUST 18, 2021

Do you know where your ad is going? Marketers practicing brand safety should can prevent that from happening, but that practice is imperfect. AirBnB slashed its marketing spend by 80% during the COVID-19 slowdown, but saw bookings rebound without restoring its ad budget. Do you know where your clicks are coming from?

Ad Server 132

Ad Server Impressions Ad Exchange Banner 132

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. The inventory can be purchased in real time through a single-user interface.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Ad Monsters

OCTOBER 5, 2024

Bidstream congestion occurs when the same ad impression opportunity is offered multiple times through different supply paths. The explosive growth of the industry catalyzed an arms race among publishers competing for attention in an overly saturated market, leading to challenges for advertisers and media agencies alike.

Ad Tech 105

Ad Tech Impressions Ad Inventory Search Advertising 105

Digiday

SEPTEMBER 27, 2022

During one of the event’s closed-door sessions — in which publishing executives were granted anonymity for candor — multiple publishing executives lamented seeing ad prices for impressions on cookieless browsers like Safari be half the rate of third-party cookie-enabled impressions. Open market can’t stay the way it is.

Cookies 76

Cookies Viewability Impressions Ad Inventory 76

Ad Monsters

MAY 25, 2023

This includes details about ad placements, ad inventory, and pricing. Both the supply side and demand side can greatly benefit by optimizing supply path efficiencies: Increased Transparency: SPO provides better visibility and insights about the ecosystem — the intermediaries involved, exact ad spend on impressions, etc.

Ad Inventory 98

Ad Inventory Ad Tech Ad Exchange ROI 98

MNTN

DECEMBER 15, 2022

Perhaps the most popular ad exchange, many advertisers saw the impact of over-relying on just one performance channel, especially during this essential time. While Google rushed to sort out their tech difficulties, a new source for impressions debuted as Disney+ officially unveiled their ad-supported tier.

Impressions 98

Impressions Ad Exchange Ad Inventory Ad Space 98

MNTN

FEBRUARY 14, 2024

The advertising world can be complicated—and for a B2B marketer even more so. And in the case of B2B digital advertising, those two respective parties are the advertiser seeking to serve their ads to specific audiences, and a publisher with the digital ad space to display those ads. What Is B2B Programmatic Advertising?

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52

Basis

OCTOBER 25, 2022

As a human resources professional, product management is far from my wheelhouse—but the task of building a tool that helps people to solve big problems is incredibly impressive to me. Basis is a first-rate DSP , which means that it automates the process of buying digital ad inventory from a variety of sources.

Impressions 94

Impressions Machine Learning Ad Inventory Media 94

Martech Series

NOVEMBER 20, 2022

Marketing Technology News: Simplio3D Launches a New Augmented Reality Module Aligned with the Latest Technologies. DMPs provide information about the audiences for whom the advertisement is made, and CDPs create, unify, and store audience data accessible to other marketing systems. Other components are Ad Networks and Ad Exchanges.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Basis

MARCH 22, 2023

One could reasonably assume that the 2022 Midterms would not generate the same level of marketing as the previous cycle that featured presidential candidates at the top of the ticket. Yet, there was cautious optimism for ad dollars flowing into the market. Majority share for mobile ads served via programmatic is steady.

Advertising 91

Advertising Impressions CPM Cookies 91

Clearcode

JULY 13, 2023

An ad exchange serves as a platform that streamlines the transaction of accessible ad impressions between advertisers, who bid through DSPs, and publishers, who offer their inventory via SSPs or directly through the ad exchange itself. The anatomy of an SSP What Is an Ad Exchange?

Ad Exchange 84

Ad Exchange Header Bidding Ad Space Ad Inventory 84

Ad Monsters

MAY 22, 2023

The daily routine of an ad ops manager, whether they work for a marketing agency or represent a web content publisher, is pretty much like a board game. Not that ad ops managers should “beat the card” in the blink of an eye. Are you up for the Ad Ops Challenge board game? Comscore, VideoAmp, and iSpot.tv

Ad Ops 105

Ad Ops Ad Inventory Ad Tech Demand Side Platform 105

Ad Monsters

DECEMBER 10, 2024

When readers can’t be identified, ad inventory sells at a steep discountsometimes 70-80% below addressable rates. Some solutions can help them bridge the gap between addressable and unaddressable inventory and allow them to recover lost revenue, even as cookies rapidly fade away. CPMs, respectively. CPM for these users.

CPM 97

CPM Cookies Impressions GDPR 97

Ad Monsters

JULY 3, 2024

A Simple and Elegant Approach In the real world, campaigns are managed by DSPs who bid for impression opportunities in auctions. This approach allows the market to optimize by itself to maximize publishers’ benefits without too much interference and the need for excessive calculations.

Header Bidding 105

Header Bidding CPM Impressions Viewability 105

Brid.tv

AUGUST 23, 2022

Through these platforms, you can easily sell your ad inventory and insert ads into your OTT website or app to generate revenue. You can also track the performance of these ads and optimize them to get the highest CPMs. With so many good options on the market, it can be difficult to make the final decision.

Header Bidding 98

Header Bidding Advertising Ad Exchange Video Ads 98

Digiday

DECEMBER 14, 2022

For as quickly as Netflix brought its ad-supported tier to market, the streamer’s advertising business is off to a slow start. Netflix is falling short of ad-supported viewership guarantees made to advertisers and allowing advertisers to take their money back for ads that have yet to run, according to five agency executives.

Advertising 99

Advertising CPM Agency Ad Inventory 99

Martech Series

OCTOBER 3, 2022

faster than the increase in available impressions. This means advertisers were able to more precisely serve ads, while FuboTV was able to maximize yield and efficiencies for its available inventory, which is entirely addressable, premium video content. We’re just getting started with UID 2.0

Advertising 71

Advertising CPA Conversion Rate Impressions 71

Advendio

DECEMBER 7, 2022

In today’s hyper-competitive market, synchronized and reliable data , in addition to accessible and customizable reporting, become key components in the media business, where multiple platforms constantly interact with each other and programmatic auctions and audience data are increasingly complex and difficult to store.

Ad Inventory 81

Ad Inventory Demand Side Platform Ad Server Impressions 81