Monetize More

NOVEMBER 24, 2022

Does Mobile Ad Sizes really matter? With an estimated 5 billion mobile users on the planet, engagement with mobile devices is higher than ever and continuously growing. Running into costly errors with mobile ad ops? It’s overwhelming to learn the various techniques to start winning with mobile ads.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Clearcode

SEPTEMBER 20, 2023

The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. But, that’s not always the case for mobile rich media. What is a Mobile Ad Serving?

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Monetize More

JULY 8, 2022

Publishers can use In-App Header Bidding to simultaneously offer their ad inventory to multiple demand partners through this programmatic advertising technology, guaranteeing a real-time, unified auction. To maximize revenue for the publisher, ongoing auctions create competition among bidders for all in-app ad impressions.

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

Ad Beat

JANUARY 1, 2020

According to a recent study , mobile ads start triggering an emotional response in consumers in less than half a second, pointing to how brands must develop a “one-second strategy” for their creative and media-buying efforts. Why does mobile advertising work for brands? Source: Mashable. Source: inmobi.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Mobile ads: These are ads displayed on mobile devices.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Basis

MARCH 22, 2023

But 100% growth is intriguing, and we believe a significant part was driven by Spotify allowing political ads for the midterms (it did not allow this in 2020). As digital audio and broadcast radio ad inventory become available via programmatic channels, this category could be poised for growth in 2024.

Advertising 95

Advertising Impressions CPM Cookies 95

Monetize More

JULY 12, 2022

Google AdMob is a mobile ad network, while Google AdX is an ad exchange that supports both Web and mobile app & game inventories. Google Ad Exchange (AdX). Google Ad Exchange is a very popular ad exchange platform that allows large publishers to sell their ad inventory to advertisers and agencies.

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Fill rate 52

RevX

NOVEMBER 7, 2022

A programmatic DSP (demand-side platform) is an automated interface that enables advertisers to buy and manage ads from various ad exchanges. It uses real-time bidding to buy quality impressions made available by the SSP (supply-side platform), at scale. The internet is a huge place with millions of ad inventories.

Affiliates 52

Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

Brid.tv

DECEMBER 14, 2022

In-app advertising entails showing ads to app users in order to generate revenue. This is quite a complex process that involves multiple parties, including mobile ad networks , SSPs , DSPs , ad exchanges , and more. This request entails information such as the type of ad that the app wants to serve and the floor price.

Non-Profit 85

Non-Profit Video Ads Ad Inventory Fill rate 85

Smart-Hub

JUNE 17, 2024

What is Mobile Programmatic Advertising? Powered by machine learning algorithms, programmatic mobile ad buying enables advertisers to purchase mobile ad inventory automatically via a demand-side platform (DSP). For instance, the bid floor rates for banner and native ads may be around $0.5

Demand Side Platform 60

Demand Side Platform Ad Exchange A/B Testing Mobile Ads 60

Basis

JULY 26, 2022

A Demand Side Platform (DSP) is an automated ad buying platform, where advertisers and agencies go to purchase digital ad inventory. Examples of ad inventory include banner ads on websites, mobile ads on apps and the mobile web, and in-stream video. I’ve heard of a SSP.

Ad Exchange 52

Ad Exchange Advertising Demand Side Platform Ad Inventory 52

InMobi

NOVEMBER 12, 2014

Interestingly, the exponential growth of mobile and smartphone adoption has not witnessed a corresponding increase in mobile ad spends. The amount of time spent on mobile media consumption is disproportionate to the advertising share on mobile.

Mobile Ads 52

Mobile Ads Pop-Up Rich Media Banner 52

SODP

JUNE 27, 2023

Read on to find out how DSPs help advertisers find and then buy the ad inventory that lets them reach their desired target audiences. A demand-side platform (DSP) is a programmatic advertising platform advertisers, media buyers and agencies use to automate the process of buying ad inventory.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad network Ad Exchange 52

InMobi

MARCH 12, 2020

First released in May 2017 - the ads.txt solution for website and mobile web publishers has seen tremendous success,” said Abhay Singhal, CEO of InMobi Marketing Cloud and co-founder of InMobi. Let’s take a look at its effect on the mobile ad tech space over the past 12 months. So far, the signs certainly look promising.

Demand Side Platform 52

Demand Side Platform Mobile Ads Ad Inventory Education 52

Monetize More

FEBRUARY 24, 2023

RPM is a metric used to determine the total ad revenue a publisher is set to earn for 1000 ad impressions. CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions. By the end of the guide, you’ll be able to speak confidently about these metrics and impress your team!

CPM 52

CPM Fill rate Impressions CPC 52

Paleo AdTech

DECEMBER 10, 2023

Based on a business plan written while they were students, the company narrowed in on providing a solution for advertisers to automate their own access to ad inventory. He credits Drawbridge’s transition from a mobile ad network to a pure-play software company with inspiring his own latest venture outside the ad tech industry.

Ad Server 52

Ad Server Retargeting Ad network Ad Tech 52

Paleo AdTech

JANUARY 25, 2022

Based on a business plan written while they were students, the company narrowed in on providing a solution for advertisers to automate their own access to ad inventory. He credits Drawbridge’s transition from a mobile ad network to a pure-play software company with inspiring his own latest venture outside the ad tech industry.

Ad Server 52

Ad Server Retargeting Ad network Ad Tech 52

InMobi

SEPTEMBER 11, 2019

DSPs also often centralize ad bidding and reporting in one interface. For example, ad exchanges like DoubleClick by Google and OpenX are both marketplaces for advertisers to bid and auction for available ad inventory from publishers. After the fact, will the DSP provide any data back to you that you can use in the future?

Demand Side Platform 52

Demand Side Platform Ad Exchange Impressions Machine Learning 52

InMobi

JULY 15, 2016

The virtues of the mobile device have been extolled endlessly - but the bottom line is that it allows marketers to push their brand messages in front of engaged users, at the right time and in the right context. Most mobile creatives are refitted versions of their desktop siblings and are not optimized to perform on mobile devices.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

Brid.tv

FEBRUARY 23, 2023

Publishers earn money by displaying ads within their content, i.e., by selling ad inventory to advertisers. Revenue is generated based on the number of ad impressions or clicks an ad gets. For instance, publishers can set different prices for different ad formats and placements.

Ad Ops 52

Ad Ops Advertising Ad Inventory Ad network 52

Brid.tv

JANUARY 2, 2023

In addition to this, the number of your app’s daily active users will affect how much you can charge for your ad inventory. CPMs also differ depending on the in-app mobile ad format. For instance, banner ads tend to be quite cheap, at around $0.20–$0.50 per impression. iOS $12.5 $8.9

Advertising 52

Advertising Banner Conversion Rate Video Ads 52

MobileAds

JANUARY 24, 2021

Why should advertisers use ad servers to run campaigns? As an advertiser, what key factors should you look for when choosing an ad server for advertisers? The ads will be selected based on several factors such as age, geography, size, behavior, etc. Once the best matching ads are chosen, it will be shown to the user.

Ad Server 52

Ad Server Rich Media Viewability Banner 52

Brid.tv

SEPTEMBER 16, 2024

Use Programmatic Video Advertising One of the fastest ways to scale video ad revenue is through programmatic advertising. Programmatic enables publishers to automate the buying and selling of ad inventory , providing more efficient, targeted placements.

Header Bidding 52

Header Bidding Fill rate Video Ads Impressions 52

Single Grain

JULY 17, 2023

Here is an example of a Facebook ad from 360Learning : 5) Mobile Ads With the widespread use of mobile devices, programmatic advertising extends to mobile ads that are specifically optimized for smartphones and tablets.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

InMobi

JULY 24, 2019

He is a giant in the mobile ads industry (not just because he is 7 feet tall) and has previously worked for premium properties such as Warner Brothers, Scopely and TextNow. You have header bidding platform will give you the CPM and the impressions per network. Transcript Hello old friend. My name is Chas Castell.

Header Bidding 52

Header Bidding CPM Ad network Fill rate 52

AdvertiseMint

NOVEMBER 7, 2023

Whether it’s display ads, video ads, or mobile ads, publishers can choose from multiple ad networks to find the right fit for their ad inventory. With billions of ad impressions at stake, a robust ad network can be the difference between ad space filled to the brim or left languishing.

Ad network 40

Ad network Pop-Up Ad Space Ad Inventory 40

Clearcode

AUGUST 13, 2023

Mobile marketing came to life in 2000 when the Wireless Advertising Association in New York and the Wireless Marketing Association in London were created around the same time; together, they transformed into the Mobile Marketing Association in 2003. Facebook’s Mobile Ads was launched in 2012.

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

InMobi

JUNE 18, 2019

Many app publishers today struggle to improve the average eCPMs (effective cost per thousand impressions) and ad fill rates they receive from the ads served to their users. Time of day, type of connection and ad frequency (i.e. This puts them in a bind, as revenues stagnate and impact the overall business model.

Fill rate 52

Fill rate Header Bidding Banner Click Through Rate 52

Monetize More

JUNE 22, 2022

Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue. Stay tuned to discover your future interstitial ad network partner by going through this post. AdMob or Google Ads for Interstitial Ads.

Ad network 52

Ad network Banner Fill rate CPM 52

Brid.tv

NOVEMBER 22, 2022

Whether you’re a mobile app developer or a publisher building an OTT app to reach more viewers, creating the app is just the beginning. You have plenty of options in that regard, but the easiest one is through mobile advertising. And the best part is that you don’t need to be an ad tech expert to set it up. Although Brid.TV

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

Clearcode

MAY 24, 2023

websites and mobile apps). Header bidding is a technical process whereby publishers can sell ad impressions via multiple supply-side platforms (SSPs) before their ad server is called to find an ad for available ad space. vs Prebid Server: Which Option Delivers the Most Ad Revenue?

Header Bidding 88

Header Bidding Ad Server Ad Exchange Agency 88

InMobi

NOVEMBER 5, 2018

That may not seem like much, but to increasingly impatient mobile app users it can seem like a lifetime. In-app header bidding and unified mobile ad auctions have become increasingly popular monetization options, and are already helping app publishers and developers more effectively optimize revenue yields while also delighting end users.

Header Bidding 52

Header Bidding Ad Server Ad Inventory Mobile Ads 52

Brid.tv

OCTOBER 8, 2024

If your price floors are too high, the pool of advertisers willing to buy your ad inventory will be small. Keep in mind that this logic goes both ways if your price floors are too low, you might end up serving ads with lower CPMs and cheating yourself out of valuable ad revenue.

Fill rate 52

Fill rate Header Bidding Ad Tech Impressions 52

Automatad Inc.

NOVEMBER 23, 2023

Ad exchange (AdX): This platform allows publishers to list their ad space and conducts a real-time auction to let advertisers bid on impressions. Publishers connect to ad exchange through the supply-side platform (SSP), and advertisers connect to AdX through the demand-side platform (DSP).

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Monetize More

APRIL 19, 2023

With a suite of services that include ad inventory management, ad optimization, header bidding, and programmatic advertising, MonetizeMore has maximized revenue for thousands of publishers since 2010. The Comprehensive real-time reporting and analytics give publishers a bird’s eye view of their ad performance and revenue.

Header Bidding 52

Header Bidding Ad Inventory Ad network Ad Server 52

Smart-Hub

DECEMBER 22, 2023

Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52