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Ad Exchange: What Is It & How Does It Work?

MNTN

The tech world, specifically the ad tech world, can feel like an excess of new words and tools that seem to pop up overnight. As you begin to explore the various terms of programmatic advertising , an ad exchange is something youll see mentioned often as an important part of the programmatic ad buying and selling process.

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Ad Networks vs Ad Exchanges | What makes more money in 2023?

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The main function of advertising networks is to aggregate inventory from several publishers, mark it up, and sell it to advertisers for profit. Ad exchanges are more transparent than ad networks since they enable advertisers to view the exact price at which publishers’ impressions are being sold.

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6 Questions About Made-For-Advertising Websites

Basis

If you’ve ever clicked on a link like this, you’ve likely found yourself transported to a digital space that looks more like a carnival midway ride than a normal website: ads flashing, inventory refreshing, and call-to-action buttons leading you to other websites with even more pop-up ads.

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In-App Header Bidding: How to make more money with it? [7 Benefits Included]

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Publishers can use In-App Header Bidding to simultaneously offer their ad inventory to multiple demand partners through this programmatic advertising technology, guaranteeing a real-time, unified auction. To maximize revenue for the publisher, ongoing auctions create competition among bidders for all in-app ad impressions.

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How to Ensure Ad Quality?

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Poor ad quality can harm user experience and ad revenue for publishers in several ways: Firstly, if ads are irrelevant, intrusive, or distracting, they can negatively impact user experience, causing frustration and annoyance. Stop worrying about ad quality!

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Explain This to Me…Best of AdMonsters Decoder 2023

Ad Monsters

Every now and then, a new ad tech term, acronym, or technology pops up, and we’re all fishing around trying to figure out what the hell they mean. That’s why we created our explainer series, so we can keep you up to date on the newest ad tech trends and fads.

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12 Quick Approval Ad Networks For 2023 – Jumpstart Site Monetization

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You’ll get access to premium video ad inventory when joining their ad network. Viewdeos will help increase your page views and engagement through video inventory created from your content. The approval process is relatively straightforward, and you usually get a response within a few days after signing up.