Ad Inventory Impressions Search Advertising 
Ad Monsters
OCTOBER 5, 2024
He shed light on bidstream congestion, a major issue complicating digital advertising today. Bidstream congestion occurs when the same ad impression opportunity is offered multiple times through different supply paths. Enterprises must strategically balance investments to optimize their advertising reach and efficiency.
YieldBird
JULY 25, 2023
IAB Europe’s seventeenth edition of the AdEx Benchmark report offers valuable insights into the digital advertising landscape across 29 European markets. Key Findings from the IAB Europe AdEx Benchmark 2022 European online advertising expenditures increased by 9.8% increase in ad spend, reaching an overall valuation of €90.1
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YieldBird
JULY 25, 2023
IAB Europe’s seventeenth edition of the AdEx Benchmark report offers valuable insights into the digital advertising landscape across 29 European markets. Key Findings from the IAB Europe AdEx Benchmark 2022 European online advertising expenditures increased by 9.8% increase in ad spend, reaching an overall valuation of €90.1
NewProgrammatic
MARCH 15, 2022
Everyone has seen search ads, everyone has used search ads… and almost everyone loves paid search advertising. This is because search advertising is one of the most effective ways for digital marketers and brands to reach their audiences in a precise and efficient way. What are Search Ads?
Smart-Hub
AUGUST 23, 2023
A programmatic approach guaranteed that every customer received tailored advertisements specifically catering to their needs and preferences, enhancing their overall engagement and experience. Results The results of The Economist’s programmatic advertising campaign were impressive. million media budget.
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