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Real Time Bidding is an auction setting where adimpressions are sold and bought, and transactions occur within seconds. Once an advertiser’s bid wins the auction, their digital ad is instantaneously shown on the website or property of the publisher. How does Real Time Bidding work?
Most often, an agency will run their ads through an ad server in order to have an additional party tracking the reporting numbers. Ad Servers This is a technology platform that hosts and serves display ads while also providing important campaign metrics and analytics. What specific websites/apps the ad ran on.
Powered by machine learning algorithms, programmatic mobile ad buying enables advertisers to purchase mobile adinventory automatically via a demand-side platform (DSP). For instance, in real-time bidding, the auction takes place at an ad exchange, and the whole process is completed within a couple of seconds.
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