Monetize More

FEBRUARY 6, 2023

We work directly with the publishers to stop all these compromised creatives as they happen because ad quality equals revenue performance and brand safety. Protect the Value of Your Ad Inventory with Optimized Pricing Managing pricing rules in Google Ad Manager can be challenging.

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Ad Inventory Pop-Up Ad Ops Machine Learning 52

Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. Programmatic advertising definition: what is it?

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Advertising Ad Inventory Machine Learning Ad network 98

Martech Series

SEPTEMBER 12, 2022

SeaChange and Source Digital Partner to Jointly Boost the Value of Connected TV Ad Inventory with Web 3.0 With AI and machine learning, marketers can gain insights in real time and at scale, providing them with the ability to better understand their audience, what they need and where they’re looking for it. Read More !

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Machine Learning Marketing Audience MarTech 86

Monetize More

MARCH 2, 2023

However, RTB is more focused on real-time auction-based bidding, whereas programmatic advertising leverages data and algorithms to automate the buying and selling of ad inventory. RTB offers granular targeting based on real-time data, while programmatic advertising relies on automated targeting based on audience profiles.

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Ad network Demand Side Platform Ad Inventory Ad Exchange 98

Ad Monsters

SEPTEMBER 30, 2024

She explained how The Washington Post uses AI and machine learning to analyze context, sentiment, and risk level of news content — creating a nuanced taxonomy allowing advertisers to set their omfort levels. AI and machine learning can understand the context of news, including sentiment and bias.

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Advertising Machine Learning Click Through Rate Audience 105

Clearcode

SEPTEMBER 20, 2023

The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.

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Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Playwire

AUGUST 5, 2024

Publishers who embrace these principles are likely to thrive in the evolving ad tech landscape. AI and Machine Learning Are Game-Changers : New technology is impacting everything from CPM pricing to real-time decision-making.

Ad Tech 52

Ad Tech Machine Learning CPM Ad Inventory 52

Basis

DECEMBER 7, 2023

Below, Pamuk breaks down how MFAs work, and shares insights on how advertisers can avoid low-quality ad inventory before a campaign starts. By working with partners who prioritize strong brand safety protocols and tools , advertisers can avoid having their ads end up on these sites. What Is a Made-For-Advertising Website?

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Advertising Pop-Up Impressions Ad Inventory 89

Martech

JULY 16, 2021

The tool uses deep learning rather than standard machine learning — a technique that employs non-linear layering of algorithms to discover pattern recognition across large data sets. But surely, no one wants Google to stop auctioning off ad space or ranking results. “If

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Machine Learning MarTech eCommerce Ad Inventory 121

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Connected TV (CTV) ads : These are ads delivered through internet-connected smart TVs and streaming devices.

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Demand Side Platform Ad Exchange Impressions Ad Targeting 108

InMobi

OCTOBER 8, 2021

In order to take advantage of the $100 billion opportunity  that is retail media, retailers must do three things: Focus on creating engaging customer experiences Maximize ad inventory demand Unlock recurring budgets from all advertisers. “Retail media is not just promoting sales happening on the platform.

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Retail Media Ad Inventory ROI 52

Monetize More

MARCH 3, 2023

You’ll get access to premium video ad inventory when joining their ad network. Viewdeos will help increase your page views and engagement through video inventory created from your content. Their network is powered by machine learning which helps deliver optimized results for publishers and advertisers.

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Martech Series

NOVEMBER 20, 2022

Simply put, programmatic ads automate the bidding processes, allowing the publisher to sell and the advertiser to buy ads at scale. It is designed to replace human interference and negotiations with AI optimization and machine learning. Other components are Ad Networks and Ad Exchanges.

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Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Basis

OCTOBER 25, 2022

Basis is a first-rate DSP , which means that it automates the process of buying digital ad inventory from a variety of sources. There’s also a huge portion of our work that’s related to AI , machine learning, and other forms of optimizations to make sure that campaigns run and execute as smoothly and as efficiently as possible.

Impressions 88

Impressions Machine Learning Ad Inventory Media 88

SODP

MAY 30, 2023

This article will take a deep dive into the world of ad exchanges and explore how they work, their advantages and the role they fill in the digital advertising landscape. What Is an Ad Exchange? An ad space could be inventory on a website or mobile app, or a few seconds of air time during a podcast or video stream.

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Single Grain

MAY 31, 2023

This involves using AI algorithms, machine learning and data analytics to automate and enhance different marketing processes. Aids in better decision-making : Machine learning programs excel at analyzing large volumes of data quickly. An example of a popular AI platform is Google Cloud AI Platform.

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Machine Learning Marketing Advertising Conversion 52

Single Grain

FEBRUARY 5, 2024

Get My Free Marketing Plan Revolutionizing Digital Ads Through AI-Driven Campaign Types Google’s Performance Max and Meta’s Advantage Plus campaigns leverage the power of machine learning and AI to redefine digital advertising, offering unparalleled efficiency and targeting capabilities.

Machine Learning 52

Machine Learning Marketing ROI Audience 52

MNTN

MARCH 14, 2024

So again, an SSP facilitates digital advertising by automating the sale of ad inventory from publishers to advertisers. Connection to Demand Sources : The SSP connects to various demand sources, including Demand Side Platforms (DSPs), ad exchanges, and directly with advertisers, expanding the potential buyer pool for the ad inventory.

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Exchange Ad Space 52

Monetize More

APRIL 5, 2023

Invalid traffic -Invalid traffic is a catch-all term for the many different types of ad fraud that can happen. Invalid traffic primarily relates to sophisticated bots that view and click on your ad inventory. It uses advanced algorithms and machine learning to prevent your ads from serving to invalid traffic.

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Monetize More

JUNE 6, 2023

Here are some ways to utilize automation effectively: Real-time Bidding (RTB): Utilize programmatic advertising platforms that enable RTB to automate the buying and selling of ad inventory. This ensures that your ads are served to the most relevant audiences, optimizing viewability and increasing the chances of engagement.

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Viewability Mobile Ads A/B Testing Impressions 98

VideoWeek

OCTOBER 31, 2022

But while on the surface it sounds fairly innocuous, Performance Max has proven somewhat controversial, with some in the industry questioning the black box nature of how Performance Max spends advertisers’ budgets, and arguing it’s designed to drive money towards poor quality Google inventory.

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Machine Learning Conversion Conversion Rate Ad Inventory 52

Monetize More

MAY 23, 2023

In-Game Advertising Monetization Model 2: Ad mediation Ad mediation is another for game developers. This model involves using a third-party mediator to manage and optimize your ad inventory. For instance, using a combination of direct sold and RTB ads can result in higher revenue and better engagement.

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Monetize More

JUNE 2, 2022

Half of the publishers still rely on direct ad buying to bring in revenue and advertisers to slap their branding on their ad inventory in front of the right audience. Programmatic Advertising Definition: The programmatic Ad Buying procedure involves purchasing ad inventory in an automated manner. Definition.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

Smart-Hub

DECEMBER 8, 2023

Demand-Side Platform (DSP): how advertisers automatically bid on ad inventory With the help of demand-side platforms (DSPs), solo advertisers and agencies buy audience. They buy an audience, not an ad space. If somebody sees an ad they are not interested in, no one benefits. It is essential to understand.

Ad Exchange 64

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Brid.tv

FEBRUARY 29, 2024

Especially now, with the ever-growing ad spend from brands and advertisers, the demand for ad inventory is skyrocketing. But to really cash in on their inventory, publishers need to master ad yield optimization. Still, a surefire way to increase your ad yield is to boost your number of direct sales.

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Monetize More

NOVEMBER 20, 2022

Here are two very powerful techniques for you to consider: Auto ads – AdSense auto ads are an easy way to optimize your ad revenue while allowing Google to do all the heavy lifting for you. You can also select which type of ad you want to use with auto ads.

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Ad network Viewability Ad Ops Machine Learning 105

Automatad Inc.

MARCH 20, 2024

You can easily attract them with an ad inventory with a high viewability rate. Because advertisers want ad space with a high viewability rate ! Optimize ad placement using heatmap tools. The heatmap tool is a feature of Google Ad Manager (GAM). Try AdSense auto ads.

Viewability 52

Viewability CPM Impressions Fill rate 52

Automatad Inc.

MARCH 20, 2024

You can easily attract them with an ad inventory with a high viewability rate. Because advertisers want ad space with a high viewability rate ! Optimize ad placement using heatmap tools. The heatmap tool is a feature of Google Ad Manager (GAM). Try AdSense auto ads.

Viewability 52

Viewability CPM Impressions Fill rate 52

Smart-Hub

JUNE 17, 2024

Powered by machine learning algorithms, programmatic mobile ad buying enables advertisers to purchase mobile ad inventory automatically via a demand-side platform (DSP). For instance, in real-time bidding, the auction takes place at an ad exchange, and the whole process is completed within a couple of seconds.

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Automatad Inc.

NOVEMBER 23, 2023

So, get ready to learn in detail about SSP and unlock the full potential of your ad revenue. Supply-side platforms (SSP) help digital publishers manage, optimize, and sell their ad inventories to demand partners and earn ad revenue. Buying and optimizing ad inventory, audience targeting, and data utilization.

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Smart-Hub

DECEMBER 22, 2023

Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure. SmartHub's Features Have No Limits!

Ad Exchange 52

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Smart-Hub

JANUARY 16, 2024

After you connect your DSP and SSP partners to your ad exchange, the system will match them automatically. First of all, artificial intelligence and machine learning algorithms for advertising are the core of programmatic as multiple processes involved are possible exactly thanks to them.

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Ad Exchange Advertising Media Machine Learning 49

Lemonads

AUGUST 7, 2021

In simple terms, programmatic advertising is a promotion mechanism that allows you to purchase digital ad space in real-time throughout the internet with the help of artificial intelligence (AI) and machine learning. For example, many forms of programmatic advertising only allow for the buying and selling of bulk ad inventory.

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Affiliates Machine Learning Demand Side Platform Impressions 52

Monetize More

OCTOBER 25, 2022

Header Bidding starts an auction with Google Ad Manager where AdSense competes with other advertisers or bidders. In this case, ad inventory is filled through Dynamic Allocation than Google’s conventional ad space-filling algorithm ultimately reducing the possibilities of AdSense deductions.

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Header Bidding Impressions Ad Inventory Machine Learning 52

InMobi

SEPTEMBER 11, 2019

DSPs also often centralize ad bidding and reporting in one interface. For example, ad exchanges like DoubleClick by Google and OpenX are both marketplaces for advertisers to bid and auction for available ad inventory from publishers. Does it leverage machine learning in any capacity? Are they people based?

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Demand Side Platform Ad Exchange Impressions Machine Learning 52

Oko

AUGUST 8, 2024

Yield Management Ad-yield management is how publishers manage supply and demand for their ad inventory, in order to maximize revenue and optimize pricing. By optimizing how your ad inventory is allocated and sold, you can enhance your earnings and improve overall ad performance.

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Header Bidding Ad Exchange CPM Retargeting 52

Ad Monsters

FEBRUARY 28, 2024

Three places publishers c an incorporate AI an d automation into the buying process are inventory discovery, media pl an adjustments, an d perform an ce visibility. That way, publishers save advertisers the time — an d clicks — need ed to mine through interminable catalogs to find suitable products an d generate the highest possible ROI.

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