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Bundling vs. Market Driven Pricing: The Ideal Path to Better Yield

Ad Monsters

Live sports and machine learning are rewriting the playbook for CTV ad yield, blending bundling strategies with dynamic pricing to maximize revenue and minimize waste. As audiences are continuing to shift to CTV, advertising budgets are following suit, with CTV ad spend expected to increase by 13.3%

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Yieldmo Expands Patent Portfolio to More Than 20 After Securing Recent Patent on its Smart Curation Technology

Ad Tech Daily

With a further dozen pending, Yieldmo’s patents cover omnichannel creative format technology and machine-learning driven inventory curation and scoring, and highlights the unique value the company delivers to the ad industry NEW YORK — Yieldmo, the smart advertising exchange that differentiates and enhances the value of ad inventory for buyers (..)

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Google Optimized Pricing: How It Works and a Comparison to Its Alternative

YieldBird

What is Google Optimized Pricing Google Optimized Pricing is a feature within Google Ad Manager that uses machine learning algorithms to dynamically set optimal pricing for programmatic ad inventory. Since machine learning algorithms make pricing decisions, publishers can struggle to understand their reasoning.

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Supply Side Platform (SSP): What Is It & How Does It Work?

MNTN

A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to various potential buyers, maximizing ad revenue in real-time bidding environments. Learn more about SSP vs DSP.

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Programmatic Advertising: The Ultimate Guide

illumin

The benefits of programmatic advertising Programmatic advertising makes it easier for advertisers to access a broader ad space inventory and leverage effective audience targeting. Increased flexibility: Advertisers and buyers can make adjustments to ad campaigns transparently and flexibly.

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How Google’s Ad Tech Algorithms Shape Our Digital Culture

The Ad Tech Blog

Google’s ad tech algorithms are at the heart of these advancements. The Mechanics Behind Google’s Ad Tech Google’s ad tech suite, including Google Ads and Google Ad Manager , leverages sophisticated machine learning algorithms to efficiently match ads with their target audience.

Ad Tech 100
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Safeguarding the Digital Ad Ecosystem: Strategies for Ad Fraud Prevention in 2024

Ad Monsters

Advanced Analytics and AI Today’s fraud detection tools leverage machine learning, data analysis, and pattern recognition techniques to assess the validity of ad impressions, clicks, and conversions, enabling advertisers and publishers to detect and block fraudulent traffic in real time.