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A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy adinventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Connected TV (CTV) ads : These are ads delivered through internet-connected smart TVs and streaming devices.
After you connect your DSP and SSP partners to your ad exchange, the system will match them automatically. First of all, artificial intelligence and machinelearning algorithms for advertising are the core of programmatic as multiple processes involved are possible exactly thanks to them.
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