Monetize More

MAY 23, 2023

In-Game Advertising Monetization Model 2: Ad mediation Ad mediation is another for game developers. This model involves using a third-party mediator to manage and optimize your ad inventory. For instance, using a combination of direct sold and RTB ads can result in higher revenue and better engagement.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

OpenX

FEBRUARY 6, 2024

Smart TVs and device manufacturers provide huge amounts of data on a household level. However, a large amount of ad inventory is priced the same no matter where or when it airs. TVision occupies a unique space with its person-level measurement & viewer attention for CTV. Can you tell us more about that?

Viewability 52

Viewability Manufacturing Ad Inventory Impressions 52

Digiday

NOVEMBER 2, 2022

The key hits: Publishers’ programmatic and direct-sold display ad businesses are in a position to benefit from advertisers’ wavering approach to Q4 ad spending. Increasing ad inventory is one solution for publishers to sell more turnkey ad campaigns that don’t need long lead times. More, cheaper ad inventory.

Media 69

Media Ad Inventory Video Ads Advertising 69

VideoWeek

SEPTEMBER 27, 2024

IAS Expands Misinformation Reporting to YouTube Content Integral Ad Science (IAS), a media measurement and optimisation company, has expanded its misinformation brand safety and suitability reporting to YouTube. IAS will identify content as misinformation for advertisers running campaigns across YouTube ad inventory.

Retail 98

Retail Marketing Audience Media 98

Clearcode

MARCH 13, 2023

To overcome this problem, many DOOH display panels sell the ad inventory in advance and store them on the panel, e.g. in a queue or playlist. This not only impacts ad buying but also measurement and reporting. As a result, it can take up to 2 hours for an ad to be displayed from the time it was purchased.

Impressions 52

Impressions Communications Manufacturing Ad Targeting 52

MNTN

NOVEMBER 26, 2024

TiVo Stream 4K Built by the well-known DVR manufacturer, the TiVO Stream 4K integrates live TV and on-demand content. MNTN Performance TV is a leading CTV advertising platform that grants brands access to premium ad inventory from 150+ blue-chip streaming networks. The Nvidia device is a good fit for tech-savvy users.

Entertainment 52

Entertainment Manufacturing Ad Inventory Advertising 52

VideoWeek

AUGUST 30, 2024

Five sources confirmed that the ad tech giant has been secretly building its own OS to compete with Roku, Google and Amazon. Discovery already offers first-party data for targeting and measurement across a section of its ad inventory. The Trade Desk did not comment. Warner Bros. Read more on VideoWeek.

Retail 52

Retail Media Non-Profit Healthcare 52

Smart-Hub

OCTOBER 15, 2023

Here are white label opportunities you can seize: Improved Brand Recognition White label manufacturing implies using a product created by a different business; however, this doesn’t mean your brand recognition will be affected. RTB allows multiple advertisers to bid on ad inventory before a website loads, instantly displaying the winning ad.

Ad Exchange 52

Ad Exchange Ad Tech Non-Profit ROI 52

Smart-Hub

JANUARY 4, 2023

What is a White Label ad exchange? White Label ad exchange is a programmatic advertising exchange platform manufactured by an ad tech vendor, purchased and labeled by another enterprise. This is something that will allow the business to get additional income and grow faster. It is prebuilt.

Banner 40

Banner Pop-Up Video Ads Ad Exchange 40

VideoWeek

FEBRUARY 16, 2024

Billed as an “inventory creation service”, the product offers buyers direct access to premium video inventory. The Beeswax Inventory Desk delivers a curated package of premium video ad inventory to meet campaign objectives with automation and efficiency,” said the company.

Marketing 52

Marketing Media Entertainment Agency 52

VideoWeek

JULY 8, 2022

Vevo and WebAds have signed a deal enabling the independent sales house to conduct direct ad sales on behalf of Vevo in the Dutch, Spanish, French and German markets. The agreement allows advertisers to buy Vevo ad inventory on CTV with their campaigns guaranteed to run alongside premium music video content. “We

Ad Tech 98

Ad Tech eCommerce Agency Media 98

VideoWeek

MAY 12, 2023

In this week’s Week in Review: Linda Yaccarino is reportedly set to take the top job at Twitter, Meta Launches an AI sandbox, Jeff Green says SPO drama is mostly manufactured, and Disney rethinks its streaming strategy. It also suggested incorporating “other signals” into payouts for creators. Captify, IRIS.TV

Advertising 52

Advertising Entertainment Media Non-Profit 52

VideoWeek

MAY 26, 2023

Samsung Ads Europe is the first company to publicly announce the results of using DV’s CTV viewability measurement solution, the companies noted. Shutterstock to Acquire Giphy From Meta Shutterstock has agreed to acquire GIF company Giphy from Meta. Read more on VideoWeek.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

VideoWeek

OCTOBER 27, 2023

TV-Based Ad Exposure Set to Drop in Coming Years Time spent watching ads on TV (including streaming) could fall 24 percent by 2027 in the US, according to Brian Wieser, principal at consultancy firm Madison and Wall. Chinese retailer Pinduoduo was the only new entrant to the top ten, according to Ad Age’s data.

Advertising 52

Advertising GDPR Media Audience 52

VideoWeek

NOVEMBER 21, 2024

The ad tech company’s traditional user base is agency buyers – with a TV OS, it will have to create a product that appeals to the general population of CTV users, as well as publishers and hardware manufacturers.

Manufacturing 59

Manufacturing Retail Impressions CPM 59

VideoWeek

NOVEMBER 22, 2024

Apple Expands its Ad Ambitions with News Ads Apple has begun selling its own ad inventory within Apple News, according to a report from Axios this week, expanding its small but significant advertising business. “This is exactly the development model that we would like to extend to the European broadcaster project.”

Marketing 52

Marketing Media Ad Tech Entertainment 52

VideoWeek

DECEMBER 20, 2024

The Week in TV M6 Calls on Smartclip to Monetise Streaming Inventory M6 Publicit, the French broadcaster’s sales house, has announced the integration of ad tech solutions from Smartclip, as the media group seeks to triple its streaming revenues to 200 million by 2028.

Marketing 52

Marketing Ad Tech Media Agency 52