Monetize More

MAY 23, 2023

In-Game Advertising Monetization Model 2: Ad mediation Ad mediation is another for game developers. This model involves using a third-party mediator to manage and optimize your ad inventory. For instance, using a combination of direct sold and RTB ads can result in higher revenue and better engagement.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

Digiday

NOVEMBER 2, 2022

The key hits: Publishers’ programmatic and direct-sold display ad businesses are in a position to benefit from advertisers’ wavering approach to Q4 ad spending. Increasing ad inventory is one solution for publishers to sell more turnkey ad campaigns that don’t need long lead times. More, cheaper ad inventory.

Media 69

Media Ad Inventory Video Ads Advertising 69

VideoWeek

SEPTEMBER 27, 2024

In this week’s Week in Review: Amazon debuts new gen AI video tools, French retailers launch retail media partnerships, and Hearst reported improved ad market conditions in 2024. Currently in beta, the video generator forms part of Amazon’s Sponsored Brands campaign suite, and is available to ad partners at no additional cost.

Retail 98

Retail Marketing Audience Media 98

Smart-Hub

JANUARY 4, 2023

What is a White Label ad exchange? White Label ad exchange is a programmatic advertising exchange platform manufactured by an ad tech vendor, purchased and labeled by another enterprise. VAST is a template for displaying video ads. However, on our platform, you can use it for serving audio ads as well.

Banner 40

Banner Pop-Up Video Ads Ad Exchange 40

Smart-Hub

OCTOBER 15, 2023

Here are white label opportunities you can seize: Improved Brand Recognition White label manufacturing implies using a product created by a different business; however, this doesn’t mean your brand recognition will be affected. RTB allows multiple advertisers to bid on ad inventory before a website loads, instantly displaying the winning ad.

Ad Exchange 52

Ad Exchange Ad Tech Non-Profit ROI 52

VideoWeek

FEBRUARY 16, 2024

” The Week in Tech X to Let Advertisers Target Individual Creator’s Videos X (formerly Twitter) is adding new targeting features for video ads running on creator content, the social media company announced on Monday. The tools will be available later this month. FreeWheel acquired the Beeswax DSP in 2020.

Marketing 52

Marketing Media Entertainment Agency 52

VideoWeek

JULY 8, 2022

Equativ, the French ad tech business previously known as Smart Adserver, this week announced a strategic investment in video ad personalisation business Nowtilus. Nowtilus’ core server-side ad insertion functionality will be integrated into Equativ’s programmatic video ad tech stack.

Ad Tech 98

Ad Tech eCommerce Agency Media 98