Digiday

JANUARY 8, 2025

viewers, according to the Nielsen Big Data + Panel, while ad inventory sold out weeks in advance. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Netflixs Christmas Day NFL coverage was a hit among viewers and advertisers. Its two holiday games each drew an average of 26.5

Ad Inventory 84

Ad Inventory Advertising Media Agency 84

Digiday

JANUARY 29, 2024

This will increase the scale of Culture Genesis’ inventory, with access to BuzzFeed’s portfolio of multicultural brands like Cocoa Butter, Pero Like and HuffPost Voices. BuzzFeed, meanwhile, gets an ad sales partner to help sell its ad inventory. 2, 2023, bringing in $32.6 million for the quarter.

Ad Inventory 92

Ad Inventory Advertising Media Marketing 92

Adweek

FEBRUARY 25, 2025

Discovery's evp of advertising sales, the company sold out the entire weekend's ad inventory for NBA All-Star 2025 on TNT, truTV, TBS, Bleacher Report, The new NBA All-Star format drew mixed reviews from both viewers and players, but sponsors still bought into Warner Bros. Discovery's vision for the weekend.

Ad Inventory 213

Ad Inventory Advertising Media Marketing 213

Martech

NOVEMBER 8, 2024

In B2B marketing, simply sticking to traditional channels may limit your potential. This article discusses strategies to help you better understand your audience, develop a clear and effective media plan and explore some overlooked platforms that can give your B2B marketing a fresh edge. Concerned about ad placement?

ROI 121

ROI Media Audience Ad Inventory 121

Brid.tv

MARCH 12, 2025

While video advertising is one of the major revenue drivers for publishers, maximizing earnings requires more than just embedding ads into content. If you want to run instream video ads , having high-quality ad inventory is essential for maximizing ad revenue. So, let’s get started! No content? No problem.

Video Ads 80

Video Ads Header Bidding Viewability Fill rate 80

AdExchanger

OCTOBER 21, 2024

Finding more in-game ad inventory is like hard mode compared to other digital channels. Signing up publishers in the in-game ad space is complicated. Placing digital billboards that can run display and video ads in game environments requires sophisticated software integrations with game and app developers.

Ad Inventory 116

Ad Inventory Ad Space Marketing Video Ads 116

Digiday

MARCH 6, 2023

Greg Koerner, vice president of vertical sales, Experian Marketing Services Retail media is undergoing a significant transformation as first-party data collection and analysis develop. Retailers’ rich first-party data procured from audience sources has allowed them to become premium suppliers of ad inventory in a relatively short time.

Ad Inventory 72

Ad Inventory Retail Audience Ad network 72

Martech

SEPTEMBER 2, 2021

Marketing budgets as a percentage of revenue fell in 20201 to “their lowest level in recent history,” analyst firm Gartner reported in The State of Marketing Budgets 2021. In fact marketing technology held steady as a percentage of overall budget (an increase of 0.4% hardly indicates strong growth). Why we care.

Real Estate 119

Real Estate Marketing Ad Inventory MarTech 119

Martech

SEPTEMBER 18, 2024

And it is not just traditional ad spending. Brands will be pushed to either spend more than they want and/or optimize so they are smarter about their deployment of digital marketing strategies. This dominance is driving up costs and limiting ad inventory, especially in key battleground states.

Media 69

Media Ad Inventory Electronics Audience 69

MNTN

OCTOBER 28, 2024

That, in turn, makes understanding the subtle differences between a DMP vs. DSP necessary to help you choose the right solutions to inform your marketing efforts. In turn, you can then use that information to create audience segments and engage in more personalized marketing efforts. What Is a Data Management Platform?

Demand Side Platform 52

Demand Side Platform Data Management Platform Ad Inventory Ad Exchange 52

Digiday

FEBRUARY 5, 2025

Related Insights The Programmatic Marketer Amazons DSP ambition: Becoming the primary DSP for advertisers Read More Amazon is poised to issue its full-year earnings today, a quarterly requirement that has helped market observers gauge the growing importance of the e-commerce giants advertising services.

Demand Side Platform 67

Demand Side Platform Advertising Ad Inventory Ad Tech 67

Martech

SEPTEMBER 18, 2024

Average daily hours of CTV viewing are up 5% year over year, according to the study, which draws on Wurl’s insights from more than 4,000 channels and 1 billion monthly viewing hours through its CTV marketing platform. As new streaming channels and services enter the market, there’s more competition for a viewer’s attention.

Fill rate 73

Fill rate Ad Inventory MarTech Marketing 73

Martech

OCTOBER 3, 2024

The C-suite continues to see marketing and sales as the areas where AI is providing the best ROI, according to a new Marketbridge survey. Oddly, only half saw the technology helping to create customer-facing content, which seems to be the most popular use by marketers.

MarTech 66

MarTech Ad Inventory Ad Space Conversion 66

MNTN

JANUARY 22, 2025

A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to various potential buyers, maximizing ad revenue in real-time bidding environments. Learn more about SSP vs DSP.

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Space Impressions 52

Martech

MAY 21, 2024

Today, Google introduced new creative tools and ad experiences at its annual Google Marketing Live event, held in New York. Here’s what marketers can expect to see at Google, either now or in the coming months. Search ad experience. Performance Max campaigns can be used across all of Google’s ad inventory.

Advertising 117

Advertising Marketing Retail Ad Inventory 117

Ad Monsters

NOVEMBER 12, 2024

They aggregate and organize ad inventory from multiple publishers, making it easier for advertisers to reach their target audiences at scale. The core function of curators is to facilitate ad deals by connecting publishers with advertisers, ensuring efficient and effective ad placements.

Pop-Up 104

Pop-Up Audience Ad Inventory Cookies 104

Digiday

JANUARY 9, 2025

or get a lifeline from the Supreme Court is the latest plot twist in a whirlwind month thats left markets in a tailspin. With the apps future hanging by a thread, marketers are navigating murky waters, scrambling to make sense of what it all means for their plans. TikToks new ultimatum shutdown in the U.S.

Marketing 87

Marketing Ad Inventory Agency Media 87

Digiday

DECEMBER 18, 2024

And although the influencer sector hasnt wanted for commercial growth in recent times , the marketing benefits of a creator partnership or influencer campaign have been largely restricted to channels like Instagram and TikTok. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Ad Inventory 85

Ad Inventory Marketing Media 85

illumin

SEPTEMBER 19, 2024

The benefits of programmatic advertising Programmatic advertising makes it easier for advertisers to access a broader ad space inventory and leverage effective audience targeting. Increased flexibility: Advertisers and buyers can make adjustments to ad campaigns transparently and flexibly.

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

Ad Tech Daily

JULY 28, 2022

Managed service assists mid-market and small broadcasters in filling unsold ad inventory, increasing revenue, and generating profit from their live streams and podcasts.

Ad Inventory 111

Ad Inventory Ad Tech Marketing Media 111

Basis

FEBRUARY 21, 2024

Read on for the insights B2B marketers need to foster deeper connections in this relationship-based industry. Social media has become the most effective channel for driving B2B revenue: In 2023, 60% of US B2B marketers ranked it as their preferred option, followed by content marketing.

Marketing 111

Marketing Data Management Platform Healthcare Ad Inventory 111

Digiday

APRIL 22, 2024

We’ll also examine challenges marketers face on the platforms and provide a guide to which platforms are right for key advertiser needs.

Ad Inventory 82

Ad Inventory Marketing Ad Targeting Agency 82

Digiday

MAY 12, 2023

Register for free to watch more of the discussion and learn about the steps one global marketplace is taking to improve the functionality of buying and selling ad inventory. The buying and selling of ad inventory are ever-evolving processes. Continue reading this article on digiday.com.

Ad Inventory 72

Ad Inventory Marketing Media 72

Monetize More

MARCH 2, 2023

However, RTB is more focused on real-time auction-based bidding, whereas programmatic advertising leverages data and algorithms to automate the buying and selling of ad inventory. RTB offers granular targeting based on real-time data, while programmatic advertising relies on automated targeting based on audience profiles.

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

illumin

NOVEMBER 26, 2024

DSPs have become an integral tool in programmatic advertising, allowing marketers to buy digital ad inventory in real-time through automated bidding. With the increasing complexity of the advertising ecosystem, DSPs let marketers optimize their campaigns efficiently and effectively. Let’s break it down.

Demand Side Platform 52

Demand Side Platform Ad Space Click Through Rate Impressions 52

Martech

JUNE 29, 2022

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. However, it isn’t limited to that, encompassing any marketing approach that’s tied to a specific action. Get the daily newsletter digital marketers rely on. What is performance marketing?

Marketing 101

Marketing Affiliates CPA ROI 101

illumin

NOVEMBER 26, 2024

DSPs have become an integral tool in programmatic advertising, allowing marketers to buy digital ad inventory in real-time through automated bidding. With the increasing complexity of the advertising ecosystem, DSPs let marketers optimize their campaigns efficiently and effectively. Let’s break it down.

Demand Side Platform 52

Demand Side Platform Ad Space Click Through Rate Impressions 52

MNTN

FEBRUARY 12, 2025

By eliminating manual ad buying, brands can deliver highly relevant messaging across multiple channels. This guide covers key strategies, targeting tactics, and best practices to help marketers maximize their B2B programmatic campaigns in 2025. Ad Exchange An ad exchange is the trading floor where programmatic bidding takes place.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

MNTN

JANUARY 22, 2025

Learn more about ad networks vs ad exchanges. Ad Exchange Benefits Ad exchanges provide a more efficient and transparent way for advertisers and publishers to buy and sell ad inventory. The SSP represents the supply side, managing the publishers’ inventory and setting floor prices for ad spaces.

Ad Exchange 52

Ad Exchange Impressions Ad Inventory Ad network 52

Martech

JANUARY 20, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and the Superbowl reminds us large audiences are still valuable.

Audience 139

Audience Ad Inventory MarTech Marketing 139

YieldBird

APRIL 19, 2023

What is Google Optimized Pricing Google Optimized Pricing is a feature within Google Ad Manager that uses machine learning algorithms to dynamically set optimal pricing for programmatic ad inventory. Our team of experts is ready to guide you through the setup process and help you unlock the full potential of your ad inventory.

Machine Learning 98

Machine Learning Ad Inventory Impressions Marketing 98

MNTN

JULY 15, 2022

There is always a lot of breaking news for marketers to sift through. In digital marketing news, the recent economic uncertainty has made many brands eager to get started on their plans for if the economy goes sideways. Luckily, we created this roundup so you can see it all in one place. CONNECTED TV & STREAMING. Cannes You Dig It?

Marketing 90

Marketing Ad Inventory Cookies Ad Tech 90

Martech Series

SEPTEMBER 12, 2022

And can marketers drive more impact with features such as this? But no matter what growth stage your company is at, it boils down to understanding your market and the market opportunity, and evaluating which marketing levers you should pull to enable short-term success while building toward the company’s long-term vision and goals.

Machine Learning 86

Machine Learning Marketing Audience MarTech 86

Digiday

MARCH 12, 2024

One of the first video sellers to pick up sticks and test out its kit is National CineMedia, which is planning to bring new offerings to market in hopes of securing a bigger share of ad dollars. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Ad Inventory 94

Ad Inventory Media Advertising Marketing 94

Monetize More

JANUARY 18, 2023

Take advantage of your share of this lucrative market. Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Digiday

MAY 7, 2024

Discovery seems to think so, as it has turned to programmatic guaranteed in its latest attempt to capture more ad dollars. These types of deals form the backbone of a new marketplace called WBD Connect, which consolidates ad inventory across CNN International Commercial (CNNIC) and WBD Sports Europe.

Ad Inventory 97

Ad Inventory Audience Media Advertising 97

Martech Series

MARCH 2, 2023

OOH, advertising resolves this issue, and now the strategies rely on the smart combination of various digital advancements to capitalize on the potential of this powerful marketing tool. For instance, one can understand the demographics of the customer in the areas nearby to OOH ad inventory in real-time.

Advertising 100

Advertising Ad Inventory Viewability Audience 100