Martech

MARCH 23, 2022

Mobile ad mediation helps to set-up, manage, and monitor different ad networks in one place. The past year has seen a number of consolidations that have put mobile ad mediation offerings and creation studios with their own ad inventory under the same roof. Why we care.

Mobile Ads 101

Mobile Ads Ad Inventory Ad network ROI 101

Clearcode

SEPTEMBER 20, 2023

The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Mobile ads: These are ads displayed on mobile devices. to just 1.2%.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

InMobi

NOVEMBER 27, 2018

Is recent mobile video advertising growth significant, stagnant or non-existent? Will in-app video ad spend continue to grow, or has mobile ad spending on online video in the United States and worldwide about to plateau? In 2017, advertisers doubled video ad spends over 2016.

Video Ads 52

Video Ads Advertising Ad Inventory Cookies 52

InMobi

SEPTEMBER 9, 2019

Buyers can hence identify the legitimate sellers of the ad inventory they desire.” In short, app-ads.txt is a file that states clearly who can and can’t work with a particular app for ad monetization. What about Sellers.json and the OpenRTB SupplyChain Object?

Demand Side Platform 52

Demand Side Platform Mobile Ads Ad Exchange Ad Inventory 52

Clearcode

AUGUST 13, 2023

Mobile marketing came to life in 2000 when the Wireless Advertising Association in New York and the Wireless Marketing Association in London were created around the same time; together, they transformed into the Mobile Marketing Association in 2003. Facebook’s Mobile Ads was launched in 2012.

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

Automatad Inc.

NOVEMBER 23, 2023

Ad exchange (AdX): This platform allows publishers to list their ad space and conducts a real-time auction to let advertisers bid on impressions. Publishers connect to ad exchange through the supply-side platform (SSP), and advertisers connect to AdX through the demand-side platform (DSP).

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40