Martech

NOVEMBER 8, 2024

As audiences diversify and new platforms emerge, expanding your media strategy can be a game-changer for engaging decision-makers where they spend time. A focused media plan consolidates all your efforts, offering a clear view of each channel’s potential and helping you allocate your budget for maximum impact. Multichannel strategy.

ROI 121

ROI Media Audience Ad Inventory 121

Ad Monsters

NOVEMBER 14, 2024

Digital media leaders gathered at AdMonsters PubForum to reclaim audience trust and transparency, exploring strategies for resilient growth amid platform disruptions, AI integration, and shifting traffic dynamics. Emails don’t have an algorithm to dodge, and our audience knows they’re coming to us on purpose,” another media leader explained.

Audience 115

Audience Media Ad Inventory Cookies 115

Martech

SEPTEMBER 18, 2024

presidential election is set to break records for political ad spending, with projections estimating a monumental $12 billion by election day — more than a 30% increase compared to 2020. And it is not just traditional ad spending. Digital media costs will soar. The 2024 U.S. According to Pew Research , “about six in ten U.S.

Media 69

Media Ad Inventory Electronics Audience 69

AdExchanger

MAY 9, 2023

The media industry has a junk food problem. Marketers and their agency and DSP partners have grown so focused on vanity media metrics, such as clickthrough rate (CTR), cost-per-click (CPC) The post It’s Time To Ditch The Junk Food Of Low-Quality Ad Inventory appeared first on AdExchanger.

Ad Inventory 105

Ad Inventory Food CPC Agency 105

Digiday

JANUARY 8, 2025

viewers, according to the Nielsen Big Data + Panel, while ad inventory sold out weeks in advance. They proved that they can handle the NFL, said Adam Schwartz, svp, director of video investment, sports at media agency Horizon Media. Netflixs Christmas Day NFL coverage was a hit among viewers and advertisers. million U.S.

Ad Inventory 84

Ad Inventory Advertising Media Agency 84

Adweek

NOVEMBER 27, 2024

live sports and video sales, Danielle Carney, confirmed that the streamer sold out of ad inventory for its upcoming Black Friday. Amazon's Prime Video has its starting lineup of Black Friday NFL brand sponsors, and fans are about to be blitzed by shoppable deals. During ADWEEK's Mediaweek event a month ago, Amazon head of U.S.

Ad Inventory 290

Ad Inventory Media Marketing 290

AdExchanger

FEBRUARY 7, 2025

Media agency Elevate is using AI to try and answer that question with a solution for targeting specific sports and entertainment fandoms. The post For This Sports Tech Platform, Selling Tickets Is Kind Of Like Selling Ad Inventory appeared first on AdExchanger. What makes fans tick?

Ad Inventory 96

Ad Inventory Entertainment Agency Media 96

AdExchanger

JANUARY 14, 2025

A Safe Bet Mohegan, the casino and resorts company, is betting on retail media with the launch of what it and its partner LiveRamp refer to as a casino media network, Business Insider reports.

Ad Inventory 97

Ad Inventory Retail Media 97

Digiday

JANUARY 29, 2024

BuzzFeed has inked a new deal with Culture Genesis that allows the Black-owned and multicultural-targeted media network to package up and sell ads against BuzzFeed’s multicultural content, alongside its own inventory. BuzzFeed, meanwhile, gets an ad sales partner to help sell its ad inventory.

Ad Inventory 92

Ad Inventory Advertising Media Marketing 92

AdExchanger

JANUARY 11, 2023

Ahead of her appearance at AdExchanger's Industry Preview on February 7, Samantha Lim, SVP of gaming strategy for Publicis Media, talks the growth of intrinsic in-game ad inventory and the. The post Publicis Media On What Has To Happen Before In-Game Ads Can Take Off appeared first on AdExchanger.

Media 116

Media Ad Inventory 116

Brid.tv

MARCH 12, 2025

With how user behavior has changed over the years, recent ad tech advancements, and the increasing competition in the market, publishers need a strategic approach to get the most out of their ad inventory and boost their video ad revenue. Programmatic enables publishers to automate the buying and selling of ad inventory.

Video Ads 80

Video Ads Header Bidding Viewability Fill rate 80

Adweek

FEBRUARY 25, 2025

Discovery's evp of advertising sales, the company sold out the entire weekend's ad inventory for NBA All-Star 2025 on TNT, truTV, TBS, Bleacher Report, The new NBA All-Star format drew mixed reviews from both viewers and players, but sponsors still bought into Warner Bros. Discovery's vision for the weekend.

Ad Inventory 195

Ad Inventory Advertising Media Marketing 195

Digiday

MARCH 6, 2023

Greg Koerner, vice president of vertical sales, Experian Marketing Services Retail media is undergoing a significant transformation as first-party data collection and analysis develop. Global retail media has grown by leaps and bounds and doesn’t appear to be slowing down. The biggest retailers in the U.S.

Ad Inventory 72

Ad Inventory Retail Audience Ad network 72

Ad Monsters

DECEMBER 2, 2024

Faced with mounting pressure to drive profitability, media companies are continuing to roll out their ad supported offerings, but most are still trying to get the balance right. As the landscape evolves, profitability continues to be the North Star for broadcasters and media owners in the ongoing streaming war.

Machine Learning 105

Machine Learning Marketing Impressions CPM 105

Digiday

FEBRUARY 22, 2024

Sports media investments are rising as the fragmented media landscape is forcing agencies and advertisers to rethink their content strategies. As WARC noted this month in its sports media report , global ad spending on sports media rights is expected to reach $61 billion this year (up 18.9%

Agency 96

Agency Media Ad Inventory Audience 96

Exchange Wire

OCTOBER 7, 2024

Taboola, a global leader in powering recommendations for the open web, today (October 7th, 2024) announced a partnership with Jounce Media, an industry leader in programmatic supply chain management, to verify that the Taboola Select publisher network is free from [.]

Ad Inventory 52

Ad Inventory Media Advertising 52

Digiday

FEBRUARY 5, 2025

The nascent program involves Amazon DSPs trading partners employing its Dynamic Traffic Engine to signal what types of ad inventory they have on offer at specific times by sending low demand or high demand signals to one of the industrys largest trading platforms. Continue reading this article on digiday.com.

Demand Side Platform 67

Demand Side Platform Advertising Ad Inventory Ad Tech 67

illumin

SEPTEMBER 19, 2024

With programmatic advertising, brands can place ads in relevant channels and target the appropriate audiences for better results and improved ROI. Some must-know programmatic terms are: Demand-side platforms (DSP): Platforms that let media buyers automate and optimize digital ad space purchasing.

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

Martech

JANUARY 17, 2023

For retailers building out their retail media networks (RMNs) for advertisers, more screens in key positions throughout the store can produce more ad inventory. The post Cooler Screens expands in-store retail media presence appeared first on MarTech. Dig deeper: 2023 Predictions: Experience, ecommerce and transformation.

Retail 110

Retail Media eCommerce Ad Inventory 110

MNTN

JANUARY 22, 2025

A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to various potential buyers, maximizing ad revenue in real-time bidding environments. Learn more about SSP vs DSP.

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Space Impressions 52

Digiday

MARCH 6, 2024

Up next: Cheap reach inventory “Cheap reach inventory” is the next target from Jounce Media, the consultancy that helped to spearhead the MFA crackdown last year.

Viewability 94

Viewability Media Ad Inventory Audience 94

Martech

AUGUST 18, 2023

Over 90% of retailers are investing in AI to improve the shopping experience and either have an active retail media network or plan to have one within two years. 59% say they have now made purchases on social media, almost four times as many as in 2021. These include social media, messaging apps and live streams or live chats.

Retail 98

Retail Media Ad Inventory MarTech 98

Martech

OCTOBER 22, 2021

Jagran New Media, a leading publishing house in India, had a revenue problem. They’d been relying on ad networks to manage outstream video — mobile-only ads that appear on partner sites and apps outside of YouTube — on their websites. Taking control of video ad inventory.

Video Ads 104

Video Ads Ad Server Media Ad network 104

AdExchanger

OCTOBER 31, 2023

Although radio has long been a mainstay of local media, radio broadcasters face increasingly steep challenges selling their audio inventory to local advertisers due to the rise of digital and programmatic ad inventory.

Media 78

Media Ad Inventory Advertising 78

Digiday

NOVEMBER 14, 2023

The popularity and convenience of online shopping have helped large e-commerce companies and mass merchants to recognize that monetizing first-party data and ad inventory on their digital properties will lead to more effective consumer reach and engagement. Continue reading this article on digiday.com.

Media 88

Media Retail Ad Inventory Marketing 88

Ad Monsters

NOVEMBER 12, 2024

They aggregate and organize ad inventory from multiple publishers, making it easier for advertisers to reach their target audiences at scale. The core function of curators is to facilitate ad deals by connecting publishers with advertisers, ensuring efficient and effective ad placements.

Pop-Up 104

Pop-Up Audience Ad Inventory Cookies 104

Martech

OCTOBER 3, 2024

Lemma , a platform for emerging media, launched Lemma Infibid, a new system for publishers to sell ad space. Lemma Infibid allows publishers to combine various ad formats into one platform and uses real-time auctions to get the highest price for their ad inventory.

MarTech 66

MarTech Ad Inventory Ad Space Conversion 66

AdExchanger

OCTOBER 17, 2023

Rare Wares TV inventory is on track to become an even scarcer resource.

Ad Inventory 105

Ad Inventory Media Advertising 105

Monetize More

FEBRUARY 16, 2023

Consider Ad Exchange as an online marketplace where publishers & advertisers meet to buy and sell ad inventory. A big pool of inventory is gathered by ad exchanges from multiple ad networks, SSPs, and publishers which is then presented to DSPs, media buyers, ad networks & brands to buy the impressions in real-time.

Ad Exchange 98

Ad Exchange Ad network Ad Inventory Impressions 98

Ad Monsters

NOVEMBER 7, 2022

The media business is, at the end of the day, a business. Advertisers invest budgets with media owners with the expectation of performance, but also that those media owners will likewise invest in their own media properties and be professional custodians thereof. Many are rightly walking away from the table entirely.

Media 98

Media Agency Ad Inventory Advertising 98

VideoWeek

JULY 8, 2024

The use of principal media is growing, according to the ANA, with 41 percent of marketers expecting to use principal media over the next year. But where the rise of a practice might usually correspond with increased understanding of that area, there appears to be a knowledge gap around what principal media actually entails.

Media 59

Media Ad Inventory Agency Ad network 59

Ad Tech Daily

JULY 28, 2022

Managed service assists mid-market and small broadcasters in filling unsold ad inventory, increasing revenue, and generating profit from their live streams and podcasts.

Ad Inventory 111

Ad Inventory Ad Tech Marketing Media 111

Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. Programmatic advertising definition: what is it?

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Digiday

MAY 7, 2024

Discovery seems to think so, as it has turned to programmatic guaranteed in its latest attempt to capture more ad dollars. These types of deals form the backbone of a new marketplace called WBD Connect, which consolidates ad inventory across CNN International Commercial (CNNIC) and WBD Sports Europe.

Ad Inventory 97

Ad Inventory Audience Media Advertising 97

Digiday

APRIL 29, 2024

If media industry observers need any clarification that digital is firmly part of its mainstream, they need only look at how the previously distinct lines between the NewFronts and the upfront are blurring. Discovery, whereby the streaming providers will make their ad inventory available via its Display & Video 360 platform.

Demand Side Platform 95

Demand Side Platform Ad Inventory Ad Tech Media 95

Martech Series

SEPTEMBER 8, 2022

Advertisers have increased CTV media investments as viewership on streaming platforms becomes the majority of television viewing in the U.S., Media investment company GroupM reported that global CTV ad spend is expected to increase 36% from $21.1 and as streaming services proliferate around the world. billion in 2022 to $32.8

Media 77

Media Ad Inventory MarTech Communications 77

Martech

MAY 30, 2024

Since OpenAI made ChatGPT publicly available at the end of 2022, artificial intelligence has ridden a tidal wave of earned media attention. Roughly equal proportions across six countries have used generative AI to get information (24%) and create various kinds of media, including text, audio, code, images and video (28%).

MarTech 108

MarTech Fill rate Ad Inventory Impressions 108