Automatad Inc.

MARCH 20, 2024

Five years ago, publishers earned money from ads just by showing it. Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. But now it matters.

Viewability 52

Viewability CPM Impressions Fill rate 52

Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. Programmatic advertising definition: what is it?

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Martech Series

MARCH 2, 2023

Shopping in real-time With innovation and digitalization, the time between the purchase of OOH ad inventory and its viewability has been reduced to minutes, not even hours. For instance, one can understand the demographics of the customer in the areas nearby to OOH ad inventory in real-time.

Advertising 100

Advertising Ad Inventory Viewability Audience 100

Monetize More

MAY 30, 2023

Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. MobFox Enables publishers to monitor and optimize ad inventory with a single interface.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Digiday

JULY 23, 2023

In the ongoing quest to take more control of the available ad inventory in the programmatic market, SSP proprietors, like GroupM, have been cracking down on which domains they’re willing to sell. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Viewability 69

Viewability Ad Inventory Ad Tech Media 69

Martech

MAY 18, 2022

This can be credited to the fact that video content uses images, sound, and text to create an immersive experience.This can pose a new content creation challenge for marketers, though, and has led to the need for new tactics and technologies that focus on creating and executing video ad campaigns. What counts as a video view on each platform?

Advertising 108

Advertising Video Ads CPM Viewability 108

Digiday

SEPTEMBER 27, 2022

In short, they need to supply more information about the quality of their cookieless ad inventory, according to Wohl. If you have inventory that you’re putting into the open market that has no bid enrichments at all, if your inventory looks like what it does today, it’s not enough,” Wohl said.

Cookies 79

Cookies Viewability Impressions Ad Inventory 79

Ad Monsters

AUGUST 22, 2022

Online media sites. Before refreshing ad inventories, measure the engagement and fill rate. Do not implement ad refresh if the user is not active. Always consider ad viewability while refreshing inventories. Learn about your ad network’s policy to steer clear of policy violations.

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A/B Testing Header Bidding Ad Server Impressions 104

Basis

NOVEMBER 2, 2022

User-generated content (UGC) includes any form of content—from pictures, to text, to audio, to video—that is created and shared by users, often via social media (think: TikTok , Instagram, Twitch, etc.) Ad-supported video-on-demand describes streaming and other on-demand services that offer ad inventory to media buyers.

Advertising 97

Advertising Viewability Demand Side Platform Video Ads 97

Martech Series

NOVEMBER 20, 2022

Publishers pay for the services to access the SSP platform and place inventory for the advertisers. Meanwhile, on the DSP, advertisers manage the process of programmatic media buying. Other components are Ad Networks and Ad Exchanges. Viewability Tracking. SSP belongs to and is operated by an SSP service provider.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Brid.tv

AUGUST 23, 2022

Through these platforms, you can easily sell your ad inventory and insert ads into your OTT website or app to generate revenue. You can also track the performance of these ads and optimize them to get the highest CPMs. Yahoo Ad Tech (Formerly Verizon Media) 5. Yahoo Ad Tech (Formerly Verizon Media).

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Header Bidding Advertising Ad Exchange Video Ads 98

Brid.tv

FEBRUARY 29, 2024

Especially now, with the ever-growing ad spend from brands and advertisers, the demand for ad inventory is skyrocketing. But to really cash in on their inventory, publishers need to master ad yield optimization. These ads provide increased ad visibility and higher ROI, making them a valuable consideration.

Header Bidding 52

Header Bidding Viewability Ad Inventory CPM 52

Exchange Wire

DECEMBER 15, 2022

Integral Ad Science, a global leader in digital media quality, today announced a first-to-market partnership with Gadsme, a premium in-game advertising platform. The partnership will enable IAS to verify Gadsme ad inventory globally and provide marketers with third-party viewability and invalid [.].

Viewability 40

Viewability Ad Inventory Advertising Media 40

MobileAds

JANUARY 24, 2021

Why should advertisers use ad servers to run campaigns? As an advertiser, what key factors should you look for when choosing an ad server for advertisers? Ad servers can be used as first-party (by publishers) and third party (by advertisers). Ad servers take care of platform compatibility.

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Ad Server Rich Media Viewability Banner 52

Digiday

MARCH 7, 2023

YouTube wants the Media Rating Council’s viewable impression standard to be the basis for measuring impressions. As the agency executive quoted above indicated, the ultimate aim underpinning YouTube’s principles appears to have the support of ad buyers. “Two seconds is pretty freaking — it’s too small.

Viewability 69

Viewability Impressions Agency Media 69

Monetize More

JUNE 8, 2022

As publishers look for ways to understand how their ad inventory is performing, RPM and RPS are two very valuable metrics. RPS looks into critical factors impacting site monetization like ad viewability, fill rate, refresh rate, ad density, page speed, etc. Well, wonder no more! Related Read : [link]. Let’s talk.

Header Bidding 52

Header Bidding Viewability Fill rate Ad Inventory 52

Monetize More

DECEMBER 29, 2022

Buyers value video inventory that is…. Viewable : Viewability Measurement, 3P Verification (The 3P’s are Premium, Placement and Player). For instance: line items, ad units, platforms or apps. Predicted Viewability Bucket. Brand Context Signals: Signals that contribute to safer and defined inventory.

Viewability 52

Viewability Video Ads Audience A/B Testing 52

Brid.tv

SEPTEMBER 25, 2024

On the other hand, the CPC (cost-per-click) model charges you each time a user clicks on your ad , making it a performance-oriented approach. This model is most frequently used on Google Ads and social media platforms like Facebook and Instagram. This helps you avoid overpaying for ad inventory.

CPM 52

CPM CPC Advertising CPA 52

MobileAds

JANUARY 25, 2021

Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. But, that’s not always the case for mobile rich media. You will find that a third-party ad server can be to your great advantage.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Automatad Inc.

JANUARY 13, 2023

Publishers can use the remnant spaces on their website to monetize the content by displaying the ads, while advertisers can use it to attract interested buyers. This interdependence has led to the growth of many ad technologies to serve the right media to the right user at the right time.

CPM 52

CPM Ad Inventory Impressions CPL 52

Automatad Inc.

APRIL 7, 2024

Impressions, clicks, and ad viewability are scrutinized for their limitations in measuring ad performance. Attention metrics are gaining traction for providing granular insights, going beyond indicating that the ad is seen. They provide data on whether the audience has interacted with the ad or had its impact on them.

Ad Inventory 40

Ad Inventory Viewability CPM Video Ads 40

Brid.tv

MARCH 21, 2023

Interstitial Ads Rich Media Ads — These interactive ads can engage users in different ways. For instance, rich media ads can be interactive videos, polls, a button, or similar. However, including both video and display ads on a website helps diversify their revenue streams. Start Monetizing FAQ 1.

Display Advertising 52

Display Advertising Rich Media Banner Advertising 52

OpenX

FEBRUARY 6, 2024

We report attention, co-viewing, viewability and more enabling the media ecosystem to better understand the value of inventory. This level of detail helps DSPs, SSPs, advertisers, and media companies better identify audiences, better value inventory, and avoid wasteful, low-attention inventory.

Viewability 52

Viewability Manufacturing Ad Inventory Impressions 52

Digiday

OCTOBER 10, 2022

Ad inventory for The 7 DMV will mirror the units available in the flagship newsletter, which tends to include a presenting sponsor and one to two ads. Newsletter viewability isn’t determined by platforms’ algorithms, Berkowitz added. The Washington Post did not provide pricing on these units.

Viewability 76

Viewability Ad Inventory Audience Entertainment 76

Automatad Inc.

APRIL 25, 2024

Publishers can create video ad spaces on their websites and sell them to advertisers through various programmatic means or direct deals. The video ads can be placed in different mediums, which include: Webpage (Desktop and mobile) Social Media (Facebook, Instagram, LinkedIn, Twitter, etc.) billion in both desktop and mobile.

Video Ads 52

Video Ads Advertising Viewability ROI 52

Brid.tv

FEBRUARY 9, 2023

FAQ What Is Video Ad Monetization? This is done by finding the appropriate ad monetization platform that connects the publisher of a website/app with advertisers looking to serve their video ads to the publisher’s users. Need a video monetization solution for your ad-powered business?

Video Ads 52

Video Ads Header Bidding Viewability Fill rate 52

InMobi

APRIL 4, 2019

Different Types of Programmatic Media Buying When it comes to buying and selling programmatically, there are a few ways deals can be structured and managed. With open exchanges or open marketplaces, available ad inventory (i.e. How precisely do ads end up going live? It’s also difficult to scale such arrangements.

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52

Brid.tv

APRIL 4, 2024

The characteristics of ads can significantly impact the profitability of a publisher’s ad inventory. To help, in this article, I will cover the basics for choosing the most optimal ad formats for your website. They can be static image ads or rich media with interactive elements. Start Monetizing FAQ 1.

Video Ads 52

Video Ads Ad network Rich Media Non-Profit 52

Automatad Inc.

JANUARY 26, 2023

Find the right ad placements and optimize them. Ensuring you are placing the ads in the right place increases your viewability, CTR, and CPC. Make sure the ads are highly relevant and resonate well with the readers. If you’re using an ad network , check their targeting criteria, and optimize it. How to do so?

Header Bidding 52

Header Bidding CPC Impressions Click Through Rate 52

VideoWeek

MARCH 24, 2023

In this week’s Week in Review: Mail Metro Media launches a vertical video offering, Ofcom sets new ground rule for the BBC, and what’s old is new for DAZN as it launches a linear broadcast channel. Advertisers on the Walmart DSP will be able to optimise campaigns towards each customer in real time, according to the companies.

Media 52

Media Entertainment Ad Inventory Retail 52

VideoWeek

JUNE 24, 2022

Built on Snowflake’s Media Data Cloud, the clean room will provide cross-platform data in privacy-compliant environments in order to enhance targeting and measurement. RTL AdAlliance brings together RTL AdConnect, G+J I|MS, and Smartclip’s sales and media businesses. Future Becomes Sixth Largest Media Company in US.

Ad Tech 98

Ad Tech Agency Media Audience 98

Ad Ops Hero

JANUARY 25, 2021

Digital Ad Operations (also known as ad operations, ad ops, online ad operations) denotes to the process that support the managing and delivering the advertisements through digital platforms. The Ad Ops team reviews the media plans/ insertion orders, check the inventory and upload the creative to the ad servers.

Ad Ops 52

Ad Ops Ad Server Rich Media Viewability 52

Monetize More

NOVEMBER 24, 2022

These users get bombarded by messages, news events, and social media on a daily basis – all very distracting. The image below demonstrates viewability compared to ad placement of the 300×250 unit. 320×50), bigger mobile display ad sizes (e.g., More mobile ad unit sizes to consider. Interstitial Ads.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

InMobi

MAY 21, 2019

Most popular types of apps: Close to 30 percent of all time spent in apps is with digital audio apps, while around 20 percent is with social media apps, 19 percent is with video apps, close to 14 percent is with gaming apps and 7 percent is with messaging apps, according to eMarketer. End users recall mobile in-app ads 47 percent of the time.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

Monetize More

APRIL 27, 2023

Therefore, ensuring high-quality ads that are relevant, non-intrusive, and well-targeted is critical for publishers to generate revenue and maintain a positive user experience. Use ad verification tools: Utilize ad verification tools to monitor your ad inventory and detect any fraudulent activity, such as bot traffic or ad stacking.

Click Through Rate 96

Click Through Rate Pop-Up Impressions Viewability 96

SODP

JUNE 27, 2023

Read on to find out how DSPs help advertisers find and then buy the ad inventory that lets them reach their desired target audiences. A demand-side platform (DSP) is a programmatic advertising platform advertisers, media buyers and agencies use to automate the process of buying ad inventory.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad network Ad Exchange 52

InMobi

JULY 15, 2016

It is no surprise then that mobile has become a core component of every media planners strategy. While mobile advertising has become an integral part of media plans, there is still a dearth of execution excellence when it comes to mobile ads. are used to build the rich media creatives.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52