Martech Series

OCTOBER 31, 2022

Taboola a global leader in powering recommendations for the open web, helping people discover things they may like, today announced Taboola Header Bidding, a new capability that expands on a native bidding service originally launched in April 2022, empowering advertisers to reach new supply across Taboola’s extensive network of publisher partners.

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Monetize More

JUNE 6, 2023

Here are some ways to utilize automation effectively: Real-time Bidding (RTB): Utilize programmatic advertising platforms that enable RTB to automate the buying and selling of ad inventory. This ensures that your ads are served to the most relevant audiences, optimizing viewability and increasing the chances of engagement.

Viewability 98

Viewability Mobile Ads A/B Testing Video Ads 98

Automatad Inc.

FEBRUARY 9, 2023

eCPM considers all the different campaigns running on the publisher’s inventory, including CPM (cost per mille), CPC (cost per click), and CPL (cost per lead) campaigns, making it a more informative metric for publishers to use when evaluating the performance of their ad inventory. Why Is eCPM Important for Publishers?

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CPM Ad Inventory Impressions CPL 52

Smart-Hub

DECEMBER 8, 2023

This will help us better understand the challenge of building an AdTech ecosystem without 3rd party data for publishers and advertisers. Demand-Side Platform (DSP): how advertisers automatically bid on ad inventory With the help of demand-side platforms (DSPs), solo advertisers and agencies buy audience.

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Ad Exchange Advertising Non-Profit Demand Side Platform 64

Brid.tv

DECEMBER 20, 2022

What Is In-App Advertising? In-app advertising is a type of digital advertising that takes place within apps , usually for mobile devices. App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue. Native Ads. Start Monetizing.

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Advertising CPM Mobile Ads Banner 75

Brid.tv

DECEMBER 21, 2022

What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. In other words, they act as an intermediary and a marketplace for mobile ad trading. .

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Mobile Ads Ad network Header Bidding CPM 75

Lemonads

NOVEMBER 29, 2020

Contrary to RTB, the advertiser using a PMP knows which websites their ads are being served on, allowing them to measure the accurate ROI of their ads. The advertiser is given a sneak peek of the publisher’s ad inventory and is not bound to make any purchase. Simply put, native advertising is paid content.

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Advertising Ad Inventory Video Ads Ad Space 52

Monetize More

OCTOBER 4, 2022

Publishers can deploy a variety of programmatic advertising solutions in their ad stack. These tips can help you determine which approach is best for your ad inventory: Refreshing Holiday Content. With the influx of traffic, comes the need to boost ad revenue. Native Advertising. Video Ad Units.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

AdvertiseMint

OCTOBER 24, 2023

Within milliseconds, the highest bidding ad from the advertisers is selected and displayed to the user. This real-time bidding is just one type of programmatic advertising. Other types, like programmatic direct, involve reserved ad inventory for specific advertisers. How does programmatic advertising work?

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Media Demand Side Platform Data Management Platform Ad Space 40

Monetize More

APRIL 5, 2023

Invalid traffic -Invalid traffic is a catch-all term for the many different types of ad fraud that can happen. Invalid traffic primarily relates to sophisticated bots that view and click on your ad inventory. You can start by applying for ad networks in our list of best ad networks for 2022 here.

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Ad network Machine Learning Native Advertising Affiliates 98

Brid.tv

DECEMBER 2, 2022

This makes mobile apps highly effective for advertisers and profitable for publishers and developers. Best Mobile Ad Formats and When to Use Them. We have already established that ad inventory in mobile apps has high revenue potential.

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Mobile Ads Video Ads Banner Rich Media 88

InMobi

FEBRUARY 13, 2013

Due to the sheer nature of the Interstitial appearing within the flow of regular content, this type of ad captures the attention of the user more prominently than other ads. The user may close the ad to get back to the intended content. Interstitials are like the power foods of the mobile ad world.

Real Estate 40

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Single Grain

JULY 17, 2023

You can create ads to match the form and function of the platform on which they appear, making them less disruptive and more engaging. These ads also help to bypass ad-blocking software. These ads appear when people search for products or services that you offer and help capture audience attention at scale.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

InMobi

JULY 15, 2016

This proliferation of feed environments has given rise to the popularity of native advertising, which walks a fine line between blending in and standing out. With so much time being spent in the feed environment, investing in native ads is a foregone conclusion.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

Smart-Hub

OCTOBER 24, 2023

This competition often leads to higher ad prices and increased revenue for publishers. Enhanced Ad Inventory Management Programmatic advertising systems assist in managing ad inventory more efficiently by ensuring that ad space is used effectively.

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Advertising Click Through Rate A/B Testing Header Bidding 52

Lemonads

AUGUST 30, 2020

Today, Taboola is the world-famous content discovery and native advertising platform that helps marketers reach highly relevant audiences and grow their traffic in a scalable way. RevContent is often called the top growing native advertising platform since they are improving a lot! Optimize ad inventory per session.

CPM 52

CPM CPC Native Advertising CPA 52

Lemonads

AUGUST 14, 2020

While some top publishers don’t work with DSPs in general, advertisers that work with quality platforms will have access to a world-class native ads inventory. And, because so many publishers are opting for native DSPs to monetize their traffic, you’ll be able to grow your campaign as much as possible.

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Ad network Demand Side Platform Affiliates Native Advertising 52

Automatad Inc.

DECEMBER 1, 2023

Here are several common monetization methods for a fitness website, viewed from the perspective of a website publisher: Advertising: Incorporating various types of advertising on the website, such as display ads, banner ads, or native advertisements.

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NewProgrammatic

MARCH 15, 2022

That’s why below you’ll find a comprehensive overview of the search advertising industry in 2022, as well as industry insights on how to make an informed decision choosing brand-safe and user-friendly ad solutions for your business. What are Search Ads?

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Smart-Hub

JANUARY 2, 2024

In addition to being useful, the article natively advertises your partner’s service. Depending on your agreement, a sponsored post may or may not have additional ad slots to maximize revenue. After publication, you get paid: usually, it is a one-time payment.

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Ad Exchange CPC CPM Affiliates 60

Single Grain

JULY 18, 2023

So whether you’re a marketer, advertiser or simply curious about the digital advertising landscape, this programmatic advertising guide will equip you with the knowledge to navigate and leverage the power of programmatic advertising effectively. Work With Us What Is Programmatic Advertising?

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Advertising Demand Side Platform Machine Learning Ad Exchange 52

Smart-Hub

JANUARY 23, 2023

In fact, it collects a large network of sites and connects them into a single stream, and allows all of them at once to sell inventory in the auction. The most famous are Google Ad Manager, Appnexus, Between, Mopub, and Rubicon. Ad Exchange is an open advertising marketplace that hosts regular auctions of ad inventory.

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Clearcode

APRIL 26, 2022

An ad network is a technology platform that serves as a broker between a group of publishers and a group of advertisers. Ad networks aggregate unsold inventory from publishers and offer advertisers a consolidated and generally less expensive pool of impressions on a cost-per mille (CPM) basis.

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