Martech

OCTOBER 19, 2022

Private marketplaces are invitation-only markets where a set number of publishers invite specific advertisers to bid on their ad inventory. This allows the advertiser to bypass ad exchanges and have their buying platform plugged directly into the publisher’s inventory. Programmatic is automated and efficient. Ease of use.

Advertising 118

Advertising Marketing Ad Exchange Retail 118

Brid.tv

JUNE 14, 2023

What to Look for in an Ad Exchange? Best Ad Exchanges for Publishers in 2023 Google AdX OpenX Magnite Sell Ad Inventory With Brid.TV FAQ What Is an Ad Exchange? Preferred Exchanges — Preferred ad exchanges or deals are more similar to the traditional approach of selling ad inventory.

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Non-Profit 52

Brid.tv

APRIL 19, 2024

Revenue Tracking – Publishers need to track revenue generated from ads accurately. This includes revenue by advertiser, campaign, ad format, and placement, allowing publishers to understand which inventory is most profitable. Boost ad viewability with a sticky, non-intrusive ad unit.

Header Bidding 75

Header Bidding Click Through Rate Fill rate Viewability 75

Brid.tv

MARCH 7, 2023

Instream ads are by far one of the most popular and profitable ways to monetize video content. From the right ad placements to optimal price floors, there are many factors that play into just how much you can make from instream advertisements. The user can keep watching the stream while the ad is showing.

Header Bidding 52

Header Bidding Non-Profit Ad Ops Video Ads 52

Digiday

SEPTEMBER 15, 2022

After all, the publisher has been in the ads game for a while albeit limited to audio ads in its podcast shows and the odd display ad in a few newsletters. Especially, when the plan is for The Athletic to be profitable by 2025. Beyond ads. Why stop there? See the slow decline of third-party addressability.

Non-Profit 72

Non-Profit Impressions Ad Inventory Media 72

Monetize More

JUNE 2, 2022

Half of the publishers still rely on direct ad buying to bring in revenue and advertisers to slap their branding on their ad inventory in front of the right audience. Programmatic Advertising Definition: The programmatic Ad Buying procedure involves purchasing ad inventory in an automated manner. Definition.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

Brid.tv

APRIL 4, 2024

The characteristics of ads can significantly impact the profitability of a publisher’s ad inventory. To help, in this article, I will cover the basics for choosing the most optimal ad formats for your website. Boost ad viewability with a sticky, non-intrusive ad unit.

Video Ads 52

Video Ads Ad network Rich Media Non-Profit 52

Brid.tv

DECEMBER 20, 2022

App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue. In other words, some users might stay away from your app if it is exclusively ad-supported and doesn’t offer an ad-free version. CPC, or cost per click , calculates the price of an ad per each click it gets.

Advertising 75

Advertising CPM Mobile Ads CPC 75

Brid.tv

JUNE 14, 2023

What to Look for in an Ad Exchange? Best Ad Exchanges for Publishers in 2023 Google AdX OpenX Magnite Sell Ad Inventory With TargetVideo FAQ What Is an Ad Exchange? Preferred Exchanges — Preferred ad exchanges or deals are more similar to the traditional approach of selling ad inventory.

Ad Exchange 40

Ad Exchange Ad Inventory Ad network Non-Profit 40

Digiday

FEBRUARY 22, 2023

In this week’s Media Briefing, Capital B’s Gillian White discusses the non-profit news publication’s latest expansion into Gary, Indiana. How have your responsibilities changed now that you’re overseeing the whole revenue mix for a non-profit media organization?

Media 69

Media Non-Profit Conversion SEO 69

Monetize More

FEBRUARY 8, 2023

With Pubguru header bidding enabled, multiple demand sources, including premium ad networks, compete to serve ads on the website. This maximizes the value of your ad inventory, making every impression count. Our sticky ads are non-intrusive and highly effective in increasing CTRs and active view metrics.

Header Bidding 52

Header Bidding Viewability Ad network CPM 52

Brid.tv

DECEMBER 21, 2022

What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. In other words, they act as an intermediary and a marketplace for mobile ad trading. . How Do Mobile Ad Networks Work?

Ad network 75

Ad network Mobile Ads Header Bidding CPM 75

Brid.tv

MARCH 16, 2023

The characteristics of ads can significantly impact the profitability of a publisher’s inventory. So to choose the best ad formats for their website, publishers need to consider factors such as how the placed ads impact the user experience, whether they fit with the website layout, and align with their monetization goals.

Video Ads 52

Video Ads Ad network Rich Media Non-Profit 52

Brid.tv

DECEMBER 28, 2022

Learn all you need to know about making an app profitable, and if you’d rather jump straight to monetization strategies, you can do so from the table of contents below. Developers, publishers, or other rights holders can generate income from a mobile application by showing ads, charging for downloads, and so on.

Non-Profit 52

Non-Profit Affiliates Mobile Ads Video Ads 52

Ad Monsters

NOVEMBER 21, 2024

The Trevor Project, a non-profit suicide prevention organization, reported a surge in crisis calls from LGBTQ+ youth after Election Day, with many expressing fears of losing access to gender-affirming care or facing violence.

Ad Tech 52

Ad Tech Non-Profit Cookies Ad Inventory 52

Automatad Inc.

OCTOBER 26, 2023

With this simple guide on video ad monetization – explore strategies, hacks, tips, and Video ad optimization techniques to help you boost your ad revenue and make the most of the video ads. So, get ready to unlock the power of video ad monetization to captivate your audience and turn your website into a profit machine.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

Brid.tv

NOVEMBER 22, 2022

Header bidding technology allows publishers and developers to hold real-time auctions between multiple SSPs to maximize profits. . Being one of Google’s products, this platform ensures publishers access only the highest-quality mobile ad inventory and features some of the highest CPMs in the industry. Marketplace.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

Smart-Hub

OCTOBER 20, 2023

Thanks to a data-driven approach and real-time bidding, your ads are automatically served to the right audience. In this scenario, programmatic ad technology assists in purchasing ad inventories specifically designed for connected TV devices. Let’s briefly consider the types of CTV ads and how they work.

Advertising 52

Advertising Non-Profit Retargeting Audience 52

Brid.tv

OCTOBER 15, 2024

Instream ads are by far one of the most popular and profitable ways to monetize video content. From the best ad placements to optimal price floors, there are many factors that play into just how much you can make from an instream video ad. But what is it that makes this video ad format so popular?

Video Ads 40

Video Ads Pop-Up Non-Profit Viewability 40

Brid.tv

FEBRUARY 9, 2023

With such a high percentage of viewer screen time, video ad monetization has become one of the most profitable ways to generate revenue from video content. Table of Contents [ hide ] What Is Video Ad Monetization? FAQ What Is Video Ad Monetization? Need a video monetization solution for your ad-powered business?

Video Ads 52

Video Ads Header Bidding Viewability Fill rate 52

Smart-Hub

OCTOBER 24, 2023

This competition often leads to higher ad prices and increased revenue for publishers. Enhanced Ad Inventory Management Programmatic advertising systems assist in managing ad inventory more efficiently by ensuring that ad space is used effectively. Build Your Profitable Ad Exchange Business With Us!

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Brid.tv

OCTOBER 7, 2022

In fact, according to a study , skippable ads have an advantage over their non-skippable counterparts. Put simply, fewer people will watch a skippable ad to completion. However, a greater percentage of those who do will actually pay attention to the ad than in the case of non-skippable advertisements.

Video Ads 52

Video Ads Ad network Non-Profit Real Estate 52

Smart-Hub

OCTOBER 15, 2023

Build Your Profitable Ad Exchange Business With Us! Today, more and more ad tech players decide to have their own software solutions to capitalize on their platforms. Build Your Profitable Ad Exchange Business With Us! With SmartHub , you get ready, proven technology from a reputable ad tech market player.

Ad Exchange 52

Ad Exchange Ad Tech Non-Profit ROI 52

Adtelligent

JUNE 9, 2021

Now the company creates various solutions to manage and sell programmatic ads. Advertisers buy impressions via ad platforms , and publishers sell ad inventory. ” The company offers three platforms to manage publisher advertising inventory and its programmatic advertising sales.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

Smart-Hub

NOVEMBER 6, 2023

Therefore, if you are eager to discern which method best aligns with your objectives and promises maximum profitability, continue reading to unravel the programmatic advertising vs direct buying puzzle. leverages machines and algorithms for the automated sale of ads What is difference? SmartHub's Features Have No Limits!

Advertising 64

Advertising ROI Ad Exchange Non-Profit 64

Monetize More

SEPTEMBER 30, 2022

While non-advertising models like subscription models and paid apps can bring you a sustainable flow of revenue, in-app advertising is on a whole different level & you can outpace the revenue of other app monetization models if you partner with the right AdTech company. Now, you’re trying to find the best way to monetize it.

Advertising 52

Advertising Banner Video Ads Click Through Rate 52

Brid.tv

SEPTEMBER 23, 2022

This also means that linear advertising is becoming less profitable , as fewer people will see these ads. According to Insider Intelligence , linear TV advertising made up 71% of all video ad spending in the US in 2020, and 62% in 2021. Linear TV ad spending in the United States. Poor Targeting Options.

Advertising 52

Advertising Video Ads Non-Profit Audience 52

Digital Remedy

JANUARY 11, 2023

On November 3rd, Netflix’s Basic With Ads plan officially hit the market, months ahead of its pre-planned release. 30% cheaper than the regular ad-free Basic plan—the new tier features non-skippable commercials averaging four to five minutes per one hour of programming. Priced at $6.99—30%

Brand Awareness 52

Brand Awareness Non-Profit Audience Impressions 52

Lemonads

OCTOBER 4, 2020

Social networks are continuously adapting to changes in advertising and, since native ads have been proven to have a much higher CTR than other ad formats, social networks are creating new features for advertisers to use and to ease brands, affiliates, and marketers to stay profitable and scale their campaigns.

Affiliates 52

Affiliates Geo targeting eCommerce Non-Profit 52

VideoWeek

AUGUST 30, 2024

YouTube Shows Gun Videos to Minors Finds US Watchdog Gun tutorials remain easily accessible by minors on YouTube, according to research from the Tech Transparency Project (TTP), part of the US non-profit Campaign for Accountability. Warner Bros. Read more on VideoWeek.

Retail 52

Retail Media Non-Profit Healthcare 52

VideoWeek

MAY 19, 2023

The Week in Tech FuboTV Taps iSpot for Incremental CTV Measurement Sport streaming service FuboTV has announced a partnership with measurement firm iSpot.tv, for CTV measurement across Fubo’s video ad inventory. The results showed that Fubo provides an average 40 percent uplift in incremental reach, according to the company.

Cookies 52

Cookies Non-Profit Agency Media 52

VideoWeek

JUNE 10, 2022

Production house Studio71 and measurement firm Nielsen have formed a partnership enabling the media company to track Digital Ad Ratings (DAR) across 37 markets, enhancing its measurement of cross-channel networks including CTV. Newsquest Returns to Profit. UK local publisher Newsquest made profits of £45.2 The Week in TV.

Non-Profit 52

Non-Profit Machine Learning Agency Media 52

Kevel

MARCH 28, 2022

Generally PMP and PG integrations are for late-stage ad platforms working with top-tier advertisers who would prefer buying all ad inventory through their DSP. Determine your commitments / ad delivery model. While it may take time for your ad platform to be profitable, you need to understand your unit economics.

CPC 52

CPC CPM CPA Impressions 52

Smart-Hub

JULY 6, 2021

Ad performance optimization performed by ad ops also helps to achieve the desired metrics and reduce advertising costs, as large numbers of campaigns do not guarantee large numbers in profit, but optimizations directly affect the revenues. . Ad Operations in Programmatic Advertising. Monitor the Platform.

Ad Ops 52

Ad Ops Ad Exchange Ad Tech Non-Profit 52

Lemonads

AUGUST 30, 2020

You should know how to leverage the campaign setup and optimization options to hit your target CPA for a profitable campaign to boost faster! Optimize ad inventory per session. Optimize ad sales. Sponsored Video: Achieve market-leading monetization with seamless, non-intrusive, in-feed video experiences.

CPM 52

CPM CPC Native Advertising CPA 52

Smart-Hub

JANUARY 13, 2023

Ad Exchange is a digital marketplace where advertisers and publishers meet to buy and sell inventory via real-time bidding (RTB). Real-time bidding allows multiple advertisers to bid on ad inventory before a website loads, instantly displaying the winning ad. Building your own Ad Exchange is quite challenging.

Ad Exchange 40

Ad Exchange Advertising Non-Profit Banner 40

Brid.tv

DECEMBER 23, 2022

In-аpp advertising is an app monetization strategy that includes selling ad inventory to brands and advertisers. Whenever a user sees an ad or carries out a certain action (such as clicking on the ad, downloading an app, or making a purchase), the app’s publisher gets paid. Let’s take a look at the most common ones.

A/B Testing 52

A/B Testing Video Ads Mobile Ads Banner 52