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A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy adinventory in an optimally streamlined manner across multiple ad exchanges and supply sources. In-game ads : These are ads placed within video games.
Everything is based on data, so ads have higher ROI; High speed. Then, algorithms find a relevant inventory within a couple of seconds, so the ads are displayed to users virtually immediately; Convenience. More and more advertisers prefer programmatic instead of looking for relevant adinventory on their own.
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