Basis

JANUARY 11, 2024

Pharmaceutical marketers today have their work cut out for them. Pharmaceutical advertisers who take the time to understand the various segments they want to reach will create a level of relevance that cuts through the noise and builds trust and memorability with their target audiences.

Pharmaceuticals 85

Pharmaceuticals Healthcare Audience Education 85

illumin

APRIL 4, 2025

Adweek reported a 200% increase in total ad sales compared to the previous year, with 95% of the NCAA Womens Tournament’s ad inventory sold and the championship game’s ads completely sold out over three months in advance.

Advertising 52

Advertising Pharmaceuticals Audience Ad Inventory 52

Digiday

MARCH 1, 2023

The Independent has been investing further into video content and editorial packages to create more ad inventory for U.S. advertisers. To improve brand awareness in the U.S., the Financial Times is offering its lowest priced subscription product yet. The British invasion of the U.S. media market is not new.

Media 69

Media Audience Pharmaceuticals Agency 69

VideoWeek

MAY 19, 2023

The Week in Tech FuboTV Taps iSpot for Incremental CTV Measurement Sport streaming service FuboTV has announced a partnership with measurement firm iSpot.tv, for CTV measurement across Fubo’s video ad inventory. The results showed that Fubo provides an average 40 percent uplift in incremental reach, according to the company.

Cookies 52

Cookies Non-Profit Agency Media 52

Single Grain

NOVEMBER 14, 2023

Most PPC platforms use auction bidding systems to price their ad inventory. So while market leaders like Facebook Ads and Google Ads are great platforms for driving targeted traffic, there are reasons to test alternative channels.

Ad network 98

Ad network Conversion CPC CPM 98